JetBlue TrueBlue Mosaic Changes Coming 2023

JetBlue TrueBlue Mosaic Changes Coming 2023

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JetBlue continues to take a very strange approach toward its loyalty program…

JetBlue’s email about Mosaic elite status changes

JetBlue sent the following email to its Mosaic members on Friday afternoon:

Thanks, as always, for being a TrueBlue member. A lot has changed over the past couple years—including our first forays across the Atlantic and into Canada, a refresh of Mint, and our alliance with American Airlines (with reciprocal benefits for Mosaics). But one thing hasn’t changed—your loyalty is what keeps us flying high.

And, during 2023, we’re excited to be rolling out enhancements to the TrueBlue program that are designed to meet the needs—and exceed the expectations—of more of our customers, whether you’re an intrepid or occasional traveler. These include:

• Non-Mosaics can earn valuable perks.
• New ways to earn Mosaic status.
• Ability to customize your perks, so you can choose what’s most valuable to you.
• New perks for Mosaics, in addition to many of the current favorites.

To make way for these exciting changes, Take 3, Lucky 7 and Go Long bonuses will end 12/31/22, and due to a system update, points redemptions for Mosaics to move from a regular Mint suite to Mint Studio® will end 11/30/22 (customers will still be able to make the move for a fee).

Rest assured, you’ll still be able to earn and redeem points for award travel. We can’t wait to share more details and dates as we get closer, and look forward to seeing you on board soon.

As you can see, JetBlue is promising that non-Mosaic members will be able to earn valuable perks, there will be new ways to earn Mosaic status, Mosaic members will be able to customize their perks, and Mosaic members will be getting new perks.

However, the program isn’t actually revealing what any of those changes are. The only thing being concretely revealed is the negative changes — threshold points bonuses are being eliminated, and the ability to redeem for Mint Studio with points is going away “to make way for these exciting changes.”

The fact that this email went out on a Friday afternoon also doesn’t exactly give me much hope about this being a genuine “enhancement.”

JetBlue is making TrueBlue program changes

JetBlue TrueBlue is such an unremarkable program

JetBlue is a strange airline, in my book. The airline has an awesome inflight experience, whether you’re flying in economy or Mint. Now, that doesn’t factor in JetBlue’s issues with operating on-time, or the carrier’s general lack of strategy, but I digress.

For all the innovation JetBlue has had with its passenger experience, I find JetBlue TrueBlue to be exactly the opposite. If you ask me, it’s possibly the least inspiring airline loyalty program in the United States, and that’s saying a lot.

In particular, as of late:

  • You’re just better off being loyal to American AAdvantage, given the reciprocal elite perks you get, which mirror JetBlue Mosaic (minus the free drink)
  • I don’t know why JetBlue is so opposed to introducing partner award redemptions, given that the airline has many partners, but seemingly has refused to add redemptions on those airlines for members; heck, it’s still not possible to redeem TrueBlue points on American, even though that has been promised
  • JetBlue can’t even maintain any consistency with its TrueBlue program, as the program is seemingly being significantly overhauled year-after-year; for 2022 JetBlue added a new Mosaic+ tier, but that’s only being offered for one year

I think it’s time that JetBlue get some fresh thinking at TrueBlue. I mean, even hire people from Allegiant Allways Rewards or Free Spirit — both have done a much better job creating a compelling offering.

JetBlue TrueBlue leaves a lot to be desired

Bottom line

JetBlue TrueBlue is making changes to Mosaic elite status as of 2023. We’ve been told what the negative changes are, while we haven’t been told what the positive changes are, other than the ability to “earn more valuable perks,” “more ways to earn Mosaic status,” etc. I’m curious to see how this plays out, though personally I’m not very confident…

What do you make of JetBlue’s announcement about Mosaic changes?

Conversations (14)
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  1. Donna Guest

    I don't feel mosaic is as good as other airlines. Your not recognized on flights anymore, sometimes they forget to call mosaic first to board after disabilities. I rarely drink on the plane but the few times I did they were not stocked at all and did not have ice. That is one of the perks and the few times wanted a drink they didnt have. Its a lot of money to spend for mosaic and get so few perks.

  2. Do Guest

    The inconsistent recognition of Mosaic members continues ...

    when I try to book a seat, or an Extra Space seat, I am told I can use points, but my Mosaic account doesn't show any. I can't do online, so I have to call, and after a half hour I pay for seats "which will be refunded after the flights".

    If that is real, why make it so hard for your most active customers?

  3. Miki Guest

    I find this program lacking transparency in general. I spent 1 hour on the phone waiting for a chat to clarify how you can predict your base points and in the end we made a full circle giving me no new info.

  4. Flo Guest

    I want my direct flight back. That's why we did the credit card thing. Now we are screwed. I'm not getting on a jet blue flight and spending 7 hours on a 3 hour flight. I don't do stop overs well. Will jet blue obir points on spirit soon?

  5. Freebird Guest

    "Choosing your own perks" is seemingly code for elimination of perks package as it is now and you only get to choose some of it not all.

  6. BCH Guest

    I’m never impressed with JetBlue. Like you said, it has some great offerings: Mint. The economy is far from impressive to me. The worst: it’s pathologically late and does not provide the most up-to-date flight information in the app. Why bother with an app that is simply no more than just a prop? I’ve flown JetBlue for no more than 10 sectors since 2009. Little has changed with its timeliness. It gives me the impression...

    I’m never impressed with JetBlue. Like you said, it has some great offerings: Mint. The economy is far from impressive to me. The worst: it’s pathologically late and does not provide the most up-to-date flight information in the app. Why bother with an app that is simply no more than just a prop? I’ve flown JetBlue for no more than 10 sectors since 2009. Little has changed with its timeliness. It gives me the impression that every day at 7AM is first day of airlines operations. JetBlue can’t manage delays well either. And JetBlue’s FFP is the most uninspiring on planet Earth. Why bother with it?

  7. ConcordeBoy Diamond

    Their inability to redeem on partners has been a gigantic drawback of their program, IMO.

    Had gotten their Barclay's card, thinking it'd be a quick way to redeem for Emirates and Hawaiian.... only to be met with disappointment at my lack of due diligence.

  8. Ross McDonagh Guest

    As someone who has been loyal to B6 since 2008 and currently flying B6 every 10 days-or better to the tune of 4-6 one ways a month, I’m looking down the barrel at 12/31/22 as a “will I make it?” situation. I’m definitely not thrilled about these changes unless they’ll finally give me a bit of loyalty in return for mine. As Lucky alludes to, their inflight experience is (to me) the best in the...

    As someone who has been loyal to B6 since 2008 and currently flying B6 every 10 days-or better to the tune of 4-6 one ways a month, I’m looking down the barrel at 12/31/22 as a “will I make it?” situation. I’m definitely not thrilled about these changes unless they’ll finally give me a bit of loyalty in return for mine. As Lucky alludes to, their inflight experience is (to me) the best in the domestic US for economy/coach travel. I’ve flown Mint a few times and I’m heading out on a Mint flight next weekend to boot! Just hope I hit mosaic.

  9. Pam Zrubica Guest

    Who knows what to think? I can never figure it out. I've been Mosaic for two years, but not sure how. Plus, since I always fly Mint, I don't know what good Mosaic does me.

  10. BenjaminGuttery Diamond

    I wonder if we'll ever see a group of North American airlines start to use a common currency? Would be interesting to see Alaska & JetBlue use AADVANTAGE for example, we see numerous European airlines using Lufthansas "Miles & More" and IAG's Avios is now used by Qatar (not sure if there is also an Asian continent equivalent). JetBlue is losing out on valuable customers, co-brand opportunities, and a higher company valuation by not having...

    I wonder if we'll ever see a group of North American airlines start to use a common currency? Would be interesting to see Alaska & JetBlue use AADVANTAGE for example, we see numerous European airlines using Lufthansas "Miles & More" and IAG's Avios is now used by Qatar (not sure if there is also an Asian continent equivalent). JetBlue is losing out on valuable customers, co-brand opportunities, and a higher company valuation by not having any focus on loyalty.

    1. N1120A Guest

      Almost certainly not happening. FFPs are the most valuable parts of airlines and they need to control their own currency.

    2. ConcordeBoy Diamond

      We saw that happen with Copa, who used both Continental's OnePass and United's MileagePlus prior to starting its own FFP.

  11. Alonzo Diamond

    With lots of rewards programs being taken out to the woodshed through devaluations and constantly changing award charts, I don't think Jetblue cares to be competitive in that arena. Folks are more than happy to pay cash for Jetblue Mint and the cabin seems to be full whenever I see it. Can't imagine many of those folks are Mosaic which is super hard to obtain. And their Mint cash fares are competive on most days.

  12. Tom Guest

    Best of all Robin Hayes was recently wondering why the loyalty program seems to lag its peers

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

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N1120A Guest

Almost certainly not happening. FFPs are the most valuable parts of airlines and they need to control their own currency.

1
Donna Guest

I don't feel mosaic is as good as other airlines. Your not recognized on flights anymore, sometimes they forget to call mosaic first to board after disabilities. I rarely drink on the plane but the few times I did they were not stocked at all and did not have ice. That is one of the perks and the few times wanted a drink they didnt have. Its a lot of money to spend for mosaic and get so few perks.

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Do Guest

The inconsistent recognition of Mosaic members continues ... when I try to book a seat, or an Extra Space seat, I am told I can use points, but my Mosaic account doesn't show any. I can't do online, so I have to call, and after a half hour I pay for seats "which will be refunded after the flights". If that is real, why make it so hard for your most active customers?

0
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