Huge JetBlue TrueBlue Changes Coming In 2023

Huge JetBlue TrueBlue Changes Coming In 2023

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JetBlue is completely overhauling its TrueBlue frequent flyer program, and it will impact Mosaic elite status. The program will become much more robust, with four elite tiers, and more opportunities to be rewarded. News of a new program was hinted several weeks back, so it’s nice to see this becoming a reality. I’m impressed by the new program, so let’s go over the details.

JetBlue Mosaic status will be earned with “tiles”

With the new JetBlue TrueBlue program, elite status will no longer be earned based on how many qualifying points you earn, but rather it will be based on how many “tiles” you rack up. How do you earn tiles?

  • You earn one tile for every $100 in qualifying spending with JetBlue; this doesn’t just include flights, but also vacation packages, rental cars, cruises, and more
  • You earn one tile for every $1,000 in qualifying spending on a co-branded JetBlue credit card

Note that nothing is changing about earning TrueBlue points, as they’ll continue to be awarded at the same rate as before. This just impacts the metrics by which you earn elite status and other rewards.

JetBlue TrueBlue status will be based on earning tiles

JetBlue TrueBlue “Perks You Pick” program

The new JetBlue TrueBlue program will reward even those without elite status. For the first time ever, members can earn elite-like perks before even qualifying for Mosaic status. TrueBlue members will be able to customize the perks they earn with the Perks You Pick program.

When passing each threshold of 10, 20, 30, or 40 tiles, a member can choose one of the following:

  • Early boarding — board with Group B (excludes Blue Basic fares)
  • Priority security — available at dozens of airports
  • Alcoholic drink — enjoy one complimentary alcoholic drink on each flight (beer, wine, or liquor)
  • JetBlue Vacations bonus — earn a 2x points bonus on one JetBlue Vacations package
  • 5,000 bonus points — boost your TrueBlue balance by 5,000 points

It’s awesome that the new program will offer rewards even before qualifying for status.

Choose priority boarding as a perk

JetBlue TrueBlue adds four Mosaic elite tiers

Historically JetBlue TrueBlue has offered just a single tier of Mosaic elite status (in 2022 we saw a second tier temporarily introduced). With the new program, JetBlue will offer four tiers of elite status. When earning each tier, members can also select a single Mosaic Signature Perk. Let’s go over each of these thresholds.

Earn Mosaic 1 with 50 tiles

JetBlue’s entry level status can be earned with 50 tiles, which is the equivalent of $5,000 of spending on JetBlue, or $50,000 of spending on a JetBlue credit card. With this, you can receive the following:

  • Mosaic boarding
  • First two checked bags fee
  • One complimentary alcoholic drink per flight (beer, wine, or liquor)
  • Even More Space seats at check-in
  • Same day flight changes
  • Priority security
  • Priority check-in
  • Dedicated phone support and priority chat assistance
  • Complimentary upgrades on Heathrow Express
Enjoy a complimentary alcoholic drink

Earn Mosaic 2 with 100 tiles

JetBlue’s second level status can be earned with 100 tiles, which is the equivalent of $10,000 of spending on JetBlue, or $100,000 of spending on a JetBlue credit card. With this, you can receive the following incremental perk:

  • Even More Space seats at the time of booking
Reserve Even More Space seats at the time of booking

Earn Mosaic 3 with 150 tiles

JetBlue’s third level status can be earned with 150 tiles, which is the equivalent of $15,000 of spending on JetBlue, or $150,000 of spending on a JetBlue credit card. With this, you can receive the following incremental perk:

  • Four certificates that can be used to upgrade to Mint

The number of certificates required to move to Mint depends on the flight, though there won’t be capacity controls. The details of how many certificates could be required is an important detail, obviously.

Receive JetBlue Mint upgrade certificates

Earn Mosaic 4 with 250 tiles

JetBlue’s top level status can be earned with 250 tiles, which is the equivalent of $25,000 of spending on JetBlue, or $250,000 of spending on a JetBlue credit card. With this, you can receive the following incremental perks:

  • Two additional certificates that can be used to upgrade to Mint
  • BLADE airport helicopter transfers; these can be used for four complimentary seats on BLADE between Manhattan and JFK or EWR
Receive further JetBlue Mint upgrades

New Mosaic Perks You Pick

In addition to the Perks You Pick options for non-elite members, elite members can pick one item from the Mosaic Perks You Pick menu each time they pass a status threshold (meaning up to four could be selected). The options include the following:

  • FoundersCard Blue membership — 150+ premium travel, business, and lifestyle benefits
  • Pet fee waiver — travel with your pet at no extra charge, which ordinarily costs $125 per flight
  • $99 statement credit on JetBlue Card — get a $99 one-time statement credit on your JetBlue Plus or JetBlue Business Card
  • A 20-tile bonus — this helps you get closer to the next elite tier
  • 15,000 bonus points — this will boost your points balance
  • Mint Suite priority — starting later in 2023, priority access to Mint Suite selection on select aircraft, subject to availability

That last point is particularly interesting — it sounds like JetBlue is planning on adding restrictions to who can assign JetBlue Mint Suites starting later in 2023.

Are changes coming to JetBlue Mint Suite seat selection?

These changes kick in as of the spring of 2023

These new changes are expected to take effect as of the spring of 2023. Starting then, Mosaic-qualifying points and segments will be retired, and members will see how many tiles they’ve earned based on how much they’ve already spent in 2023. Any member eligible for Perks You Pick will have the opportunity to select them based on their in-progress 2023 tile count.

Mosaic members will be assigned a Mosaic level based on how much they spent in 2022 or how much they spent in 2023, whichever is greater. They can then immediately start enjoying the Mosaic Signature Perks of each level, and will have the opportunities to select the perks with each level.

These changes kick in as of early 2023

My take on these JetBlue TrueBlue changes

If you ask me, JetBlue TrueBlue has been leaving a lot of value on the table with its TrueBlue program for years, and these changes really address that. With the partnership between American AAdvantage and JetBlue TrueBlue, there has been almost no reason to be loyal to JetBlue. That’s because American frequent flyers have largely gotten the same perks as JetBlue frequent flyers.

This new program seems well thought out, and it’s incredibly engaging at all levels — travelers can be rewarded before even earning elite status, and there are big incentives to continue being loyal to JetBlue even after initially qualifying for Mosaic status.

I’m curious about the details surrounding the Mint upgrade certificates, but I think for many people this could potentially justify putting significant spending on JetBlue’s credit cards.

Bottom line

The JetBlue TrueBlue program is being completely overhauled. Elite status will be based on how many tiles you earn, and both elite and non-elite members will be able to pick customized rewards. On top of that, there will be four tiers of Mosaic elite status, which offer some pretty compelling perks.

I’m impressed by just how rewarding this program is for virtually all members, even those without elite status.

What do you make of these JetBlue TrueBlue changes?

Conversations (28)
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  1. shapnyc Guest

    mosaic members will no longer be able to use miles to purchase even more leg room. That’s an upgrade?

  2. Chris B Guest

    traditional mosaic members at the first level of the new program are actually losing a benefit of getting extra leg room at purchase. if you're using a jetblue credit card, you'll have to spend 100,000 to get that benefit back.

  3. Bill Fraser Guest

    So, what happens to the 400,000 points I’ve accumulated over the past three years?

  4. Tony D Guest

    Huge changes ! Any idea on the details of the Pet Fee Waiver. I fly to Florida several times per year and $125 per trip is huge if it’s for every trip. That’s like $1500 per year for me. Seems to good to be True.

  5. Michelle Guest

    For 2023 status, if I've already qualified and they are choosing my tier in 2023, if I have 80 tiles, can I elect the benefit for 20 tiles to bump me to 100 tile level, or are those 20 tiles for 2024 status?

    Do I still earn an extra 3 points per $ as a Mosaic member? It's not listed as a benefit. Is that going away?

    It's a shame the higher Mosaic levels don't...

    For 2023 status, if I've already qualified and they are choosing my tier in 2023, if I have 80 tiles, can I elect the benefit for 20 tiles to bump me to 100 tile level, or are those 20 tiles for 2024 status?

    Do I still earn an extra 3 points per $ as a Mosaic member? It's not listed as a benefit. Is that going away?

    It's a shame the higher Mosaic levels don't include an additional increase in points earnings.

    Does this also mean that I cannot book Even More Space with points at time of booking? I get that it won't be free, but can I still book with points?

    Do all passengers on my itinerary get the EMS upgrade at the 100 tier?

  6. Steve Guest

    Check my Math!

    So...if I spend $5,000, I will get:

    - 50 tiles for spending $5,000 with JetBlue
    - 5 tiles if I put that $5,000 on a JetBlue card
    - 30,000 points from 6X per point spans on JetBlue card
    - 45,000 points for flying (9X per dollar spent)

    If I'm already Mosaic, will I get Perks You Pick on my way to re-qualifying like 5,000 points per level, etc. Or...

    Check my Math!

    So...if I spend $5,000, I will get:

    - 50 tiles for spending $5,000 with JetBlue
    - 5 tiles if I put that $5,000 on a JetBlue card
    - 30,000 points from 6X per point spans on JetBlue card
    - 45,000 points for flying (9X per dollar spent)

    If I'm already Mosaic, will I get Perks You Pick on my way to re-qualifying like 5,000 points per level, etc. Or is this only for those not yet Mosaic?

    If Mosaics do get this, then I could earn another 20,000 points (5,000 for each of four levels on the way to Mosaic) if I choose this perk.

    Once I achieve Mosaic, I could choose (among other choices) to take an additional 15,000 points or 20 more tiles.

    If I went the tile route, that would give me 75 tiles for the year. If I wanted to reach the next level, I'd need to spend $25,000 (on top of the $5,000 I already spent) on the JetBlue card to get 25 more tiles resulting in 100 tiles.

    Then....I could get my free Even More Space seat! LOL

    Correct? What am I missing?

  7. Tom Guest

    It is not stated if a companion(s) on the same reservation is/are also eligible for extra legroom seats. If not, really not competitive.

  8. Bob Guest

    Jetblue Mint used to be so competitive price wise. For a few years that was the only CA to NYC/BOS I would take. Since before the pandemic jetblue mint prices have been absurdly higher than the big 3. What happened?

  9. Mike Guest

    Yeah I need to look at it, but:
    - They dropped flights flown from qualification...It's only spend now
    - With pick a perk, more non-elites will pick to board with us elites.
    - Founders Club is now a mosaic pick a perk, it was previously included
    - People attempting to qualify for mosaic usually earned up to 20,000 points in bonus, now a 15,000 mile bonus is a mosaic pick a...

    Yeah I need to look at it, but:
    - They dropped flights flown from qualification...It's only spend now
    - With pick a perk, more non-elites will pick to board with us elites.
    - Founders Club is now a mosaic pick a perk, it was previously included
    - People attempting to qualify for mosaic usually earned up to 20,000 points in bonus, now a 15,000 mile bonus is a mosaic pick a perk

    Not sure how this new program is better for someone who is already mosaic, and one who qualified on segments flown...

  10. LeonR Member

    Ben, with Mosaic 2 do you receive even-more seats at booking for just yourself or everyone else on the booking as well?

  11. Ramon D Rodriguez Guest

    Hello after COVID-19 pandemic I don't travel as much as I used to
    I've been earning my Mosaic status by charging $50,000 on my Barclay Plus JetBlue Master Card.
    With the new changes will that remain the same or there's any changes for qualifying in 2023?

  12. Sean Guest

    It seems Ben forgot to mention that online booking is going from 3x points to 2x points (pretty significant downgrade) and--as far as I can tell--there's no clarification as to whether Mosaic (all tiers) will still get the additional 3x points they enjoy today.

    Also, a pretty big downgrade for Tier 1 Mosaics that no longer get EMS upgrade at booking. $5k airline or $50k cc spend to get to Tier 1 and no EMS?!?

    ...

    It seems Ben forgot to mention that online booking is going from 3x points to 2x points (pretty significant downgrade) and--as far as I can tell--there's no clarification as to whether Mosaic (all tiers) will still get the additional 3x points they enjoy today.

    Also, a pretty big downgrade for Tier 1 Mosaics that no longer get EMS upgrade at booking. $5k airline or $50k cc spend to get to Tier 1 and no EMS?!?

    Last, it also doesn't look like they've clarified whether all Jetblue cc's count for spend qualification. If the no AF card counts, that's a huge win for them...but why would anyone keep the $99 AF card, beyond the 6 pts/$ Jetblue spend.

    1. Bill Guest

      The way points are earned won't change. Still 9 points per $ for Mosaic for bookings through B6 channels.

      Mosaic 1 will be similar to other airline program's lowest status. UA for instance also gives Economy Plus to silver members 24 hours before.

      Tiles are earned based on all JetBlue credit card spend according to the e-mail they sent out today.

    2. Tim G Guest

      I would keep the $99 AF card just for the 1st free checked bag, as I don't anticipate qualifying for the Mosaic tiers, but still will fly B6 enough to merit keeping the card.

  13. Clem Diamond

    That's definitely an innovative program, especially for non elite. I feel like the spending requirements even for the lowest level of Mosaic are quite high though!

    1. Ira Guest

      I think the new Mosaic program is difficult to understand and as an existing Mosaic member
      I feel I will be losing out with the new changes. Sad. JetBlue use to be pretty special.

  14. MJS Guest

    I live in a Jetblue "hub" city and consistently earn Mosaic. I am ecstatic with these changes as I will use their credit card way more than I do now.

  15. Jim Guest

    Those are some mighty high qualifying thresholds, especially for what is, at least in name, a pseudo-LCC. though I appreciate the ability to mix-n-match.

    So, if someone does a crapload of flying to the hundred or so destinations that B6 goes to, great. Otherwise, I think AA is still a better value proposition.

  16. Tim Dunn Diamond

    The biggest hindrance to developing loyalty to jetBlue is that they run such a bad operation. The DOT continues to show them as the most consistently late US airline besides Allegiant - which obviously has no focus on being premium or developing loyalty.
    In order to get to the levels of loyalty that B6 has outlined, you will see many late flights while competitor flights are operating with much less delay if at all - even to the same delay-prone airports.

  17. pstm91 Diamond

    I don't fly JetBlue nearly enough to pursue status with them, but seems they are following Delta's lead with those credit card spend requirements.

  18. KK13 Gold

    Seems Mosaic and Mosaic+ members are big losers with these changes made.

  19. UA Fan Guest

    Still nothing on redeeming on partners like AA?

    1. Ben Schlappig OMAAT

      @ UA Fan -- Nope, we're still waiting on that, sadly.

    2. Bill Guest

      The NEA lawsuit likely needs to be settled before they go down that road. Why set up a bunch of infrastructure only to have it dismantled soon after by the courts?

  20. Anthony Diamond

    Nice. Now they need a more thoughtful approach to lounge access, and then they can more fully compete.

  21. Ethan Guest

    Seems like many are still better off with AA LP and use AA status on B6, it seems. Just acquired 10K+ LP for a single transaction on giftcards dot com.
    Unless you can hit Mosaic 3/4 and really crave Mint.

    1. Ben Schlappig OMAAT

      @ Ethan -- Wait, can you share more details on that gift card purchase? Lol...

    2. Sel_D Member

      Looks like 3LP/$ on aadvantage eshopping and giftcards.com

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Bob Guest

Jetblue Mint used to be so competitive price wise. For a few years that was the only CA to NYC/BOS I would take. Since before the pandemic jetblue mint prices have been absurdly higher than the big 3. What happened?

1
shapnyc Guest

mosaic members will no longer be able to use miles to purchase even more leg room. That’s an upgrade?

0
Chris B Guest

traditional mosaic members at the first level of the new program are actually losing a benefit of getting extra leg room at purchase. if you're using a jetblue credit card, you'll have to spend 100,000 to get that benefit back.

0
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