Around the new year I always like to share the most read OMAAT posts of the year. Suffice to say that 2020 has been unlike any other, and I’m excited for 2021. Not because stuff is suddenly going to change with the new year, but rather because there’s a light at the end of the tunnel in more than one way.
Truth be told I like to write this breakdown post not just for you guys, but also for myself. While this site typically gets nine figures of traffic annually, I spend very little time focused on optimizing that. Sure, I try to do basic things that are good for SEO, but that’s about where it ends. I logged into Google Analytics today for the first and last time of 2020 to write this post.
I’m extremely appreciative of Tiffany and my other awesome colleagues who do a great job managing stuff on the back-end, and that allows me to focus on writing 50+ posts per week.
The most read OMAAT posts of 2020
Here are the 10 OMAAT posts that were read the most in 2020, in order of traffic received:
- Unhappy First Class Passenger Hands Flight Attendant Rude Note
- American Airlines Flight Attendants Are Angry & Offended
- Passenger With Coronavirus Dies On United Flight
- Southwest Airlines Tries To Kick Off Woman For “Lewd” Outfit
- Ouch: Etihad Criticizes A380 Pilots For Viral Crosswind Landing
- Family Kicked Off United Flies Again… On Delta, Without Daughter
- United Airlines Updates Window Shade Policy
- Emirates Cabin Crew Seek Revenge On Complaining Passenger
- Japan May Cover Half The Cost Of Your Visit
- Holy Smokes: United Airlines Flights Are EMPTY
My takeaway from the most read posts
Suffice to say that the posts that are the most read are absolutely not the posts that I think are most useful, that took me the most post time to write, or that I’m most proud of.
But that’s also the joy of the internet. Posts that I find marginally interesting and that take me 15 minutes to write sometimes get way more traffic than posts that I find really interesting and take me hours to write. In that sense the above list doesn’t surprise me, perhaps with the exception of United’s window shade policy (that has widespread appeal?!).
I also want to acknowledge that I recognize that the posts that are most “popular” with the internet at large are typically not the ones most popular with longtime readers, and I don’t ever want to lose sight of that. Still, that won’t stop me from pulling up this data, even if it doesn’t impact the way I write going forward.
Here are a few more things I just pulled up that I find interesting:
- The most read post was read ~3.7x as much as the second most read post, and ~15x as much as the tenth most read post
- Even my favorite trip report installments of the year, including of Starlux Airlines’ A321neo business class and ANA’s new 777-300ER first class, got less than 1% of the traffic of the most read post of the year
- In terms of monthly traffic, March was the busiest month, while November was the quietest
I always find it fun to look at the most read posts of the year, not because the data changes what I’ll write about, but rather because it’s cool to reflect on what ends up going viral, perhaps for all the wrong reasons.
As always, thanks to everyone for reading. I’m incredibly fortunate to be able to do what I love every day and call it a job, even if it doesn’t feel like it. I owe that all to you guys.
2020 was obviously a rough year for the world, and there has been so much suffering. There are some things I’m personally appreciative for, like my family’s generally good health (and in particular my mom being in remission), and a new appreciation for travel and freedom of movement.
Here’s to hoping that 2021 moves us back in the right direction….