Special LifeMiles Promo For OMAAT Readers: Buy Miles With A 140% Bonus

The LifeMiles program has launched their latest bonus on purchased miles today. Their publicly available promotion offers up to a 125% bonus when you buy miles.

I’m happy to share that LifeMiles is once again offering a special increased bonus on purchased LifeMiles for readers of OMAAT. At each of the levels, OMAAT readers will receive an additional 15% bonus, meaning you can earn up to a 140% bonus on purchased miles.

Here’s what the bonus chart looks like for OMAAT readers who register:

LifeMiles ordinarily sells miles for ~3.3 cents each, so if you max out the promotion and buy miles with a 140% bonus, you’re essentially paying just 1.375 cents per purchased mile, which is a fantastic value.

To take advantage of this offer you have to register on this page between September 5 and September 18, 2017, and then have to buy miles between September 6 and September 19, 2017.

You have to wait 24 hours from the time you register until you buy miles through the offer to get the better bonus. You should see the better bonus reflected on the purchase page once you’re eligible.

I’d highly recommend registering now, and then you can always still decide if you want to take advantage of the promotion later.

As far as redeeming LifeMiles go, Avianca is in the Star Alliance, so check out the Star Alliance award chart for redemption rates. To give a few examples of one way premium cabin redemption rates (there are no fuel surcharges on any awards):

  • US to Europe in business class costs 63,000 miles
  • US to Europe in first class costs 87,000 miles
  • US to Southeast Asia in business class costs 78,000 miles
  • US to North Asia in first class costs 90,000 miles

With a specific use in mind, this promotion can be a great value, especially for first class travel on ANA or Asiana. ANA first class between the US and Japan for ~$1,250 one-way is a pretty darn good value, if you ask me.

Or business class between the US and Europe will just run you ~$870, which is great as well, especially when you consider the good award availability on airlines like LOT out of LAX.

Of course everyone has to crunch the numbers for themselves and decide whether this makes sense or not.

The one catch is that LifeMiles doesn’t always have access to all the same space that other Star Alliance programs do. So you’ll want to do an online search to make sure the type of redemption you’re looking at is eligible. For example, they often block awards in Lufthansa first class, Austrian business class, all Air China flights, etc.

Thanks to LifeMiles for offering this special bonus for OMAAT readers, and I hope lots of you are able to take advantage of it! This is an opportunity to book Star Alliance premium cabin tickets at a significant discount, assuming availability coincides with your travel plans.


  1. LifeMiles block a lot of award space otherwise available to other A* programs. Not just in first or business, but also even in economy. Because of that, those miles are nearly useless.

  2. I have registered my account and I am trying to buy 40’000 Miles. The bonus does not work, only if i enter an amount of 50’000 or more….

  3. LifeMiles is also having trouble seeing space on SAS lately as well. I can see space on United and Aeroplan but LifeMiles reads “sold out”. However, I see almost the same amount of space availability to Asia, so… Almost. So frustrating.

  4. Planning a honeymoon on EVA for next September and I’m really torn between buying LifeMiles under this bonus vs. the current 100% United bonus. Already have enough Chase points to transfer to United for one seat. Buying the remaining miles with MileagePlus would run me ~$600 more than Lifemiles, but I’ve heard about the problems with Avianca and I’m worried about EVA availability. Any insight?

  5. @kyle if you’re using united for one ticket, I’d bite the cost and go with united so that you can ensure you find the same award availability. Having your miles scattered between united and avianca will make booking two tickets for the same trip / same dates very difficult. The key with avianca is flexibility, and you may be limited in your options.

  6. For Avianca redemptions, check today’s post at MilesForFamily blog.
    Better be armed with a lot of patience to deal with their CS reps!

  7. I just registered but I do not think in my case it will work this perfectly. A trip from JFK to UIO in business class with Avianca may cost me a bit more than $1,200.00 for any of the dates in November and December. This is just $100 or so more than if I were to purchase required 33,000 miles in order to obtain required 70,000 for a round-trip after all the bonuses with 15%.

  8. @ echino: I think you are pretty right. Flights from/to USWestcoast/Europe do not have large availabilities (politely spoken). Just buy them if you already found flights that you need NOW and book them immediately. Then it is a really good price (i did that twice and thinking of a family vacation with this offer), but i would never buy lifemiles just for any unknown flights in the future

  9. Biggest problem with LM is when you might need to alter a booking or cancel. The fees for both are outrageous (highest in the business) and you must phone them to do either. I always dread picking up the phone as it’s truly pot luck whether you get anyone who knows what they are talking about. So speculative bookings are out the window.
    @Ted~ the Sold Out message you get can (usually) mean Never Was Available, Wrong Airport Entered, and so on. The entire site is frustratingly user-unfriendly and timewasting like no other. Go to another *A search engine to check availability. Interestingly, if you do that and return to LM to book, you will often get Sold Out (a.k.a. not available on LM), which highlights the severe limitations of the partner inventory they get given.
    Their whole site is beyond repair or patching, and needs to be scrapped and started afresh, with a new IT team, I’d suggest. But not expecting this to happen in my lifetime!

  10. Nearly every single award booking (in J) I try to make from Europe to US (and vice versa) from consists of 2 (or 3) legs. One in in J, the other(s) in Y. The latter consistently being the longest leg.
    E.g. LAX – AMS, gives me 3 legs: LAX-NYC in Y, NYC-LHR in Y, and LHR to AMS in J.
    Still have to pay the full amount of LifeMiles for travel in J.

  11. Today I signed in again and now showing for purchases from 101,000-200,000 receive 2×1+40% additional miles. I think you really need to wait 24hours.

  12. Does anyone know if using AmEx Platinum card for the purchase you will be credited with 5x MR points?

    Thank you

  13. @ Lucky
    you write: “…Or business class between the US and Europe will just run you ~$870, which is great as well, especially when you consider the good award availability on airlines like LOT out of LAX…”

    As you wirte “on airlines like LOT…”, which other airlines or airports are you referring to? I tried to find flights in May and besides some dates with LOT from LAX i could not find anything else from WestCoast. From East Coast just single flights with Brussels Airlines with connecting flights in Eco and one (1) flight with Swiss.

    BIndair made probably the same experience.

    Could it just be that the star alliance partners know that LM sells miles for a pretty good price so that they just do not grant (as good as) any award flights to LM anymore ?

  14. Many people are asking about using Amex Platinum? Does anyone have data points if it codes as a 5x direct airline purchase? Also, would using the Avianca branded Vuela card which gets 3 miles per dollar spent make more sense, essentially giving you 143 percent bonus?

  15. “Unfortunately this offer is no longer available”. Weird. Your post above and even the website itself says register by September 18.

  16. @ Robert D — Hmmmm, on what page are you seeing that? When you enter your LifeMiles number on the initial page, or…?

  17. And just to give you a bit more detail, you go to the webpage (which refers to the 18 September cut-off date), enter your Lifemiles number, click “Register” and… get the message quoted by Robert D above.

    Really frustrating as I was about to pull the trigger on some miles and a redemption!

  18. I just had the same issue. “Unfortunately this offer is no longer available. Please verify the information submitted and try again.”

  19. I should add that the reason I went in to purchase more miles is that I booked a redemption this afternoon that drained my account. I saw the promotion on the website and remembered this post. Anyways, shortly after making my redemption I received a call from a Miami number, which I thought was my cousin calling me, who I had used the miles on. It turned out to be Lifemiles calling to sell me more miles, hawking the promo that is available on their website. That was a first for me, with any program, where you are solicited to buy miles, shortly after a transaction at that. Interesting……

  20. I can’t seem to be able to register, when I put it my LM numbers and entered, I got this reply :

    “Unfortunately this offer is no longer available. Please verify the information submitted and try again.”

    Has the OMAAT offer expired ?

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