As leaked earlier today by the Hyatt Regency Lake Tahoe Resort on Facebook, Hyatt’s 4th quarter promotion will in fact be 10,000 bonus Gold Passport points for every five qualifying nights. Per Gold Passport Concierge on FlyerTalk, the promotion will run from September 15 till December 15.
Now, I think it’s fair to say that just about everyone was expecting “Faster Free Nights,” whereby you earn one free night at any Hyatt property in the world for every two stays you make. It’s a Hyatt tradition, and they’ve had it every fourth quarter for years.
In the second quarter they had the “Big Welcome Back” promotion, which was the same thing as “Faster Free Nigths,” offering one free night for every two stays. If anything, the fact that they offered it early in the year (especially since it wasn’t a response to competitors) indicated to me that they would definitely have it towards the end of the year. I went from not being a Hyatt customer to making nearly 50 stays in a matter of months. Now admittedly I made a lot of very cheap stays and redeemed at high end properties, which probably isn’t their target customer.
So I was definitely shocked when I found out that they (apparently) won’t be running “Faster Free Nights” this fourth quarter.
There is a little tidbit that makes this promotion not quite as bad as I had originally thought. Typically you don’t earn any sort of Hyatt bonus points when you choose to earn airline miles for your stay. Since American is offering 3,000 miles per stay right now, it’s a no brainer to go with them for one night stays. So I fully expected that those of us wanting miles wouldn’t get any benefits from the promotion. But Gold Passport Concierge has confirmed that you can earn the bonus points even if you choose to earn miles for your stay.
So what’s the bottom line? This is an okay promotion. Am I going to make any stays I otherwise wouldn’t make? Nope. Am I going to be spending more time at InterContinental hotels again? Yep.
So it’s not “mattress runnable,” but it’s decent. Still, I think Hyatt didn’t do a good job managing expectations on this one. It’s their extreme generosity in the past which causes disappointment with this promotion.