“Crazy Rich Asians” Is An Amazing Ad For Singapore

The most talked about movie the past couple of weeks has been “Crazy Rich Asians.” I’ve been wanting to see it since it came out, and finally had the chance to do so last night. I don’t really like going to the movies, because usually I’ll just wait until a movie is on planes, because goodness knows I have enough time to catch up on movies there. But I made an exception for this movie.

Anyway, for those of you who live under a rock and haven’t even heard of the movie, here’s a trailer:

So, how was “Crazy Rich Asians?”

This blog obviously isn’t about movie reviews (I’d probably review them about as well as I review food), though I’ll still briefly share my thoughts, and then get into the real point of the post. Overall I thought the movie was very good, though I say that as someone who generally has a terrible taste in movies. I love a cheesy rom-com, and in many ways I think that’s what this was. But it was a good cheesy rom-com.

One of the things I respect most about the movie is that they wanted it to be authentic to “Asian” culture (I put “Asian” in quotes because obviously there are many cultures within Asia, but…) — the movie has an all-Asian cast, and they were focused on portraying characters in a different way than how you’ll usually see movies stereotypically portray Asian characters. Of course this still only tells the story of crazy rich Asians, so it’s not all that relatable to most.

At times I did think the casting was a bit odd. For example, Ken Jeong (Mr. Chow from “Hangover” fame) was cast in the movie, and the second he appeared on the screen everyone in the theater started laughing. It just seemed a bit off. Similarly, as funny as it is, I’m not sure what was up with the accent of the lady who plays Rachel’s friend in Singapore — is she from the deep south of the US?

So I really did enjoy the movie as someone who admits to having terrible taste in movies, though I’m surprised by how well this movie has been rated by critics.

My real takeaway from “Crazy Rich Asians”

The real point of this post is that oh my gosh, this movie is probably the best advertisement I’ve ever seen for anything. And specifically, that “thing” is Singapore. Wandering Aramean had the same takeaway.

At the end of the movie, the guy seated next to me said “now I want to visit Singapore.” Ford said he wanted to go back to Singapore. A friend said “wait, is Singapore really that amazing?” Truly the takeaway from this movie largely seems to be that Singapore is pretty awesome.

Now, I imagine part of the reason people have this impression is simply because the movie is two hours of showing crazy rich people in Singapore, so subconsciously we’ll associate that with the destination.

But the movie also does a remarkably good job showcasing the destination in a way that’s approachable for anyone visiting. This includes when they land at Changi Airport — the main character says “Changi has a butterfly garden. All JFK has is salmonella and despair.”

Then it showcases so many of Singapore’s major landmarks, including Marina Bay Sands, the hawker stands (including an explanation of how they work), Gardens by the Bay, and so much more.

If Singapore didn’t pay for placement here, they got the best deal ever. Especially when you consider that this is how they spend their money on advertising their destination:

One thing that surprised me is that they didn’t use Singapore Airlines branding for their plane scenes. I’m not sure if they just couldn’t get permission, or if Singapore Airlines wasn’t willing to pay, or what.

They fly an A380 from New York to Singapore with incredible first class suites nonstop, though the airline is called “Pacific Asean Airlines.” Given Singapore Airlines’ incredible first class suites, you’d think they would have just used the “real” airline.

Singapore Suites
Singapore’s “old” A380 Suites

That being said, I now want to fly Pacific Asean Airlines, because the product looked pretty darn good, and it’s not a first class suite I’ve seen before!

Bottom line

I’ve probably been to Singapore a couple of dozen times, and after watching the movie I almost wanted to plan a trip back there. That’s how well the movie showcases the destination. It’s funny that I feel that way because I like Singapore, but don’t necessarily love it.

I like it for a fairly quick stopover, and I love the food. But I do think the movie perhaps is slightly overselling the destination. Or maybe I’m just not getting invited to the right parties while in Singapore. 😉

If you watched “Crazy Rich Asians,” what did you think?

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Donald Osborne Guest

Update on the accents. Just chatted with an immigrant from Singapore (so this may only be one ex-Singaporean's opinion). She told me that most younger people in Singapore speak "Singlish". Almost a distinct language best described as a strong sing-song accent that is distinctly feminine. That is, it sounds attractive when used by females but comes off as extremely effeminate from males. It is called Singlish not just for the accent but because Chinese and Malay words and grammar are liberally mixed in so that it is not understandable by international English speakers. She said that most Singaporeans can switch in and out of Singlish with a more standard form of English. That being said, she said a pet peeve of many Singaporeans makes the accents in the movie completely accurate. That is, the upper crust of Singapore tend to adopt fake accents with the British being the most popular followed by American. For "Crazy rich Singaporeans", the use of Singlish is seen as low class, so much so that the government has had campaigns to eradicate it (e.g., the "Use Good English campaign"). Myself, I've been to Singapore many times for work and I found the accent almost identical to the Pidgin English evolved by plantation workers in Hawaii.

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TMT Guest

I'd like to add two important points to the debate. Firstly, whilst it may have been accurate in the past to remark that Singapore is boring, it's certainly not the case now. There's been an immense amount of change over the past 10-15 years in terms of nightlife, bars and general vibe. Okay, it's not Bangkok by any means, but it's no longer somewhere you'd get bored of after 48 hours. Saying Singapore is dull is like saying London has terrible food: all it shows is that the commentator hasn't been there for a very long time! Secondly, speaking as someone who knows an excessive number of Singaporeans/Malaysians, the casting and accents are pretty realistic. As others have pointed out above, there can be a very broad range of accents within the same family depending on their educational background (ie. UK, US or Australian) and also depending on who someone is speaking with. The three main leads have all been correctly cast - Rachel/Constance is Asian-American, and both Nick/Henry and Eleanor/Michelle are local. One last remark: apparently the use of Malaysia to shoot much/most of the film wasn't just for cost reasons, but also because Kevin Kwan is barred from re-entering Singapore due to having skipped national service?

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Kirk Benson Member

I saw it with my wife last week. She was obsessed with the set decorations since she has a background in high class antiques. My favorite line in the film was when Rachel's friend's dad reveals he was an art major, given that his house and clothing is a lesson in expensive bad taste. I've been to Singapore 3 times, always as stopovers, but that was over a decade ago. Lots of changes since then, and even wife seemed interested in seeing it (and she's not much of a traveller).

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Dan Allen Guest

Its a propaganda film...that's why it was made

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Theresa New Member

I loved the book! Seeing the movie this weekend. But Singapore is the most boring City in the world. After being there 2 weeks for work, I can’t imagine going back. So boring. I loved the crab restaurant I went to that had chili crabs but the commercialism was crazy. I thought the US was the most consumer culture in the world but I was wrong, it’s Singapore. My office was a 10 minute walk from my hotel and I cut through 2 malls to get there. I don’t even live that close to 2 malls in the US. No plans to ever go there again. I don’t understand why this is a destination?

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