Buy Iberia Avios With A 50% Bonus (1.35 Cents Each)

Filed Under: Great Deals, Iberia
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Often buying points can represent a great value, especially for first and business class award redemptions, where redeeming miles represents a disproportionately good value.

So for those who like to buy miles, another airline has just rolled out a promotion on purchased miles, and it’s potentially a very good deal.

Iberia offering a 50% bonus on purchased Avios

Through Thursday, July 25, 2019, Iberia Plus is offering a 50% bonus on purchased Avios.

Ordinarily you can purchase at most 100,000 Avios (pre-bonus) per calendar year, though during this promotion Iberia has increased the cap to 200,000 Avios, meaning that you could purchase up to 300,000 Avios, including the 50% bonus.

The bonus applies as long as you purchase at least 2,000 Avios in one transaction. However, the cost per purchased Avios does vary based on how many you buy, and you’ll get a lower cost per Avios if you buy more.

With this promotion you can purchase a maximum of 300,000 Avios (including the 100,000 Avios bonus) at a cost of 3,601EUR. That’s ~4,040USD at current exchange rates, which is a cost of ~1.35 cents (USD) per Avios.

Personally I value Avios at 1.3 cents each, though there are ways to get outsized value thanks to their distance based award chart. I’d say this could represent a very good deal.

With which credit card should you buy Avios?

Iberia processes points purchases directly, which means the purchase of Avios should qualify as airfare spend. Therefore you’ll want to consider using one of the following cards for your purchase, since they offer the following bonus miles for airfare spend:

CardPoints earned on airfare spend
The Platinum Card® from American Express5x Membership Rewards points per dollar spent
Citi Prestige Card5x ThankYou points per dollar spent
American Express® Gold Card3x Membership Rewards points per dollar spent
Chase Sapphire Reserve®3x Ultimate Rewards points per dollar spent
Citi Premier℠ Card3x ThankYou points per dollar spent
Chase Sapphire Preferred® Card2x Ultimate Rewards points per dollar spent

Since I value many of those points at 1.7 cents each, you can earn up to an 8.5% return thanks to being able to earn 5x points on some those cards for these purchases.

Put another way, some might view that as a further 8.5% discount, which would bring down the cost per acquired Avios to ~1.24.

You can transfer Iberia Avios to British Airways

While there are some good uses of Iberia Avios, you can also transfer Avios between British Airways and Iberia, assuming you’ve had both accounts open for at least 90 days, and the accounts have some activity. So potentially this is a good opportunity to buy British Airways Avios at a discount as well (though just make sure you’re aware of the restrictions on transfers).

For more on ideas for redeeming Avios, see this post.

There are other ways to earn Avios

While I think there’s a lot of value to be had with Avios, do keep in mind that there are quite a few ways to earn Avios with US credit cards. Iberia Plus is transfer partners with Amex Membership Rewards and Chase Ultimate Rewards.

Earn Avios

Bottom line

Usually I wouldn’t speculatively recommend buying points, though a 50% bonus on purchased Iberia Avios is a solid deal, as you’re paying as little as 1.35 US cents per Avios. That’s a really good price.

There are some unique uses of Iberia Avios, or alternatively you can transfer them to British Airways, assuming you’ve had both accounts open for at least 90 days.

Do you plan on purchasing Iberia Avios with a 50% bonus?

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Comments
  1. This could be a really great value if you’re looking to redeem for long-haul business class off-peak, especially with the 5x Amex bonus.

    Iberia is great as long as you don’t need their customer service. They recently included my last name twice on an AA award ticket and said they were unable to change it, creating issues when I checked in for my flight. When I called Iberia again about the issue, they then claimed that they could have changed the name but were no longer able to do so because I had flown one segment of the itinerary.

  2. Hi Ben.. unfortunately I don’t think we’ll get the credit card bonus as the Merchant is being coded as “AVIOS BY POINTS POINTS.COM GBR” and not Iberia.com. I used Citi Prestige to try to get the bonus 5X points but I don’t think I’ll be getting that.

    Can someone else check their credit card transactions to confirm the merchant on record for this points transaction?

  3. I assume this comment will be deleted just as my previous comment on this issue.

    Alitalia, hereafter AZ, is unusual among airlines in that they have a calendar related “lose miles day”. Unlike programs that the lose it is after a time period and is disparate for each member, AZ has the date for all members written in stone. because of this they can AND DO raise award levels to numbers even delta would laugh off. I was offered 2 months of 7 figure mileage needed for transatlantic trips.

  4. I’m i the only one who’s been secretly hoping that Iberia would come up with the similar offer (The 90k Miles) they had last summer?
    I’ll be taking the trip i booked with those miles in about 4wks

  5. Be careful with Iberia. I had 400 miles hanging out in my account for 3 years. I transfered in 11,000 miles from Chase > BA > Iberia. Because the 400 miles were 3 years old, they canceled all my points; including the new points I had just transferred in. 20 calls later and 20 emails later and they won’t budge.

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