What Happened To American’s Flagship Lounge Heathrow?

American Airlines has been investing in their international premium lounges, as the airline has in recent years opened new Flagship Lounges in Chicago, Dallas, Los Angeles, and New York.

American Flagship Lounge DFW

We know that there are a further two Flagship Lounges on the horizon, in London and Philadelphia… or are there?

American’s Flagship Lounge Philadelphia opens in 2020

We know that American’s Flagship Lounge in Philadelphia is currently under construction, and is expected to open this year. We don’t have any more details about when in 2020 the lounge will open, as American tends to keep this pretty hush-hush until a few weeks before opening.

We already knew this, though, and it should be a great and much needed addition for Philadelphia.

What about American’s Flagship Lounge London?

Reader Eric noted that on American Airlines’ webpage about Flagship Lounges, Philadelphia is the only airport listed as “coming soon.” As recently as several weeks ago, London was also listed.

So why did American remove London from the list? I reached out to American, and was given the following explanation:

We decided to take down the “coming soon” for the LHR Flagship lounge because it had been up for a long time. At the moment, we don’t have a firm timetable for when it would be built. We have been refreshing the existing Admirals Club and International First Class Lounge with new carpet, upholstery, furniture, lighting, and paint to ensure the lounges remain in good condition until we can undertake more extensive efforts.

As I’ve said before, I don’t care all that much about a Flagship Lounge opening at Heathrow Terminal 3, given that all premium oneworld passengers have access to some other excellent lounges — specifically, the Cathay Pacific and Qantas ones.

Qantas Lounge Heathrow Terminal 3

Even if there were a Flagship Lounge, I doubt I’d find myself using it (why anyone uses the current lounge is beyond me).

Theories as to what’s going on

But it sure makes you wonder if there might be more to the story?

The way I view it, there are three most likely explanations. One is that American truly removed this from the website because they don’t know when the lounge will open, but it’s still in the works, and they just wanted to manage expectations. That’s what they’re claiming.

Another theory is that this just isn’t a priority for them for now, but nothing else will change about American’s operations at Heathrow. I would find this to be a bit odd, since Heathrow is a key premium market for American, so it seems odd to maintain the current lounge setup.

So is there another possible explanation? Well, for a long time there have been rumors of American possibly co-locating at Heathrow’s Terminal 5 (which would presumably involve British Airways moving some of their non-premium/transatlantic flights to Terminal 3).

While I haven’t heard any new or particularly compelling rumors about that recently, to me the concept of American moving terminals makes the most sense as an explanation for why they aren’t investing in their lounges there.

Keep in mind that British Airways is co-locating to T8 at JFK, so given the importance of the American & British Airways joint venture, I can’t help but wonder if we might similarly see the airlines co-locate at Heathrow T5.

What do you make of American removing Heathrow as an airport where the Flagship Lounge is coming soon?

Conversations (23)
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Bob Guest

Jumping to conclusions!

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ChrisC Guest

My flights were booked on BA (which like AA both participate in Pre) From reading elsewhere this is not a new issue of it being on BPs for flights to the US with and without connections. It's just meaningless and not a sign of anything.

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John Guest

"American" and "flagship" is an oxymoron. Truly a pathetic product altogether and all of you whine and wonder why the ME3 "stole" traffic.

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Wilson Guest

@ChrisC perhaps you’re right that it’s not an indication of anything. And I know TSA Pre is not currently in the UK - I was merely responding to comments above discussing the possibility of it being there in the future. All that aside - as I mentioned initially my itinerary had zero AA flights or US connections and was booked with BA, not AA, so it differs from the examples you provided.

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Leigh Diamond

I have the most unpleasant memory of the AA LHR Flagship lounge. Ate a small shrimp salad sandwich...and I kinda immediately knew it was bad. Went into the shops to buy tummy medicine...but unfortunately vomited all the way from LHR to ORD. At least the FA was kind to me...she saw my condition, and kept a lavatory open for me to vomit the entire trip. Curled up on the lavatory floor with a blanket for most of the trip (she kept giving me fresh blankets). Yeesh.

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