Emirates A350 Business Class: Expected But Disappointing

Emirates A350 Business Class: Expected But Disappointing

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Emirates has this week taken delivery of its first Airbus A350-900, as the airline has 65 of these on order. It’s an exciting milestone for the airline, as it’s the first new aircraft type the Dubai-based carrier has taken delivery of since 2008. Up until now, we haven’t known exactly what the interior of the A350 would look like, but there’s now an update.

A look at Emirates’ Airbus A350 interiors

Emirates has today shown off the interior of its first Airbus A350-900, and you’ll definitely want to manage your expectations. Many wondered if Emirates would finally introduce a new business class on the A350, but the airline decided against that.

Instead, Emirates’ A350s have a staggered seat from Safran. This is all based on Emirates’ A380 business class seat, though Emirates is now also reconfiguring its 777s with a similar business class seat.

Emirates highlights how the seat design is inspired by the Mercedes S-Class, and how each seat has a 20″ 4K TV. The business class seat has a minibar with two drinks and two snacks, and also offers wireless charging, for the first time.

New Emirates Airbus A350 business class

For those curious about the rest of the plane, the premium economy cabin consists of 21 seats, in a 2-3-2 configuration. Emirates’ premium economy product is still pretty new, so it’s not surprising that there are no major updates there.

New Emirates Airbus A350 premium economy class

Meanwhile economy consists of 259 seats, in a 3-3-3 configuration.

New Emirates Airbus A350 economy class

Emirates highlights some of the improvements across cabins, like faster Wi-Fi, improved entertainment screens, larger overhead bins, and more.

Emirates Airbus A350 improvements across cabins
Emirates Airbus A350 improvements across cabins

Goodness, Emirates is really doubling down

In premium cabins, the airline industry is as competitive as ever before. We’re seeing airlines constantly improving their business class products. For example, Qatar Airways has its amazing Qsuites business class, but that’s not enough, as the airline has already revealed its next generation Qsuites product.

Qatar Airways’ Qsuites is getting even better

Then you have Emirates, which is doing very little to evolve its business class over the course of two decades. In 2008, Emirates took delivery of its very first A380, which featured this Safran staggered business class seat. Over the years, the airline has progressively improved the tech at the seat (charging options, entertainment screens, tablets, etc.), and has made the cabin finishes a bit more elegant.

However, other than that, the airline is using the same seat it has used since 2008. Keep in mind that Emirates will be taking delivery of A350s all the way through 2028, meaning that for a period of two decades, Emirates is taking delivery of planes with the same business class seats, and without an emphasis on added privacy. One wonders if the Boeing 777Xs will finally get new seats, or if they’ll get the same seats as well.

On the one hand, this seems bizarre, illogical, and kind of lazy. On the other hand, I kind of get it. The truth is, Emirates can keep getting away with offering this business class product:

  • People love flying Emirates business class, and it’s not because of the hard product, but rather because of the soft product, the drink selection, etc.
  • As a brand, Emirates has amazing name recognition, and quite a halo effect from things like the A380 onboard bar; people already think their Emirates flight will be great before they even board
  • Emirates has scaled its network in a way where the carrier’s connectivity is tough to beat, and many people actually enjoy visiting Dubai, as it’s an easier destination to “sell” than some other Gulf hubs
  • The truth is that while this business class hard product isn’t cutting edge, it’s good enough, and I don’t think many people will book away from the airline due to the seat
Not much has changed from Emirates’ A380 business class

Am I disappointed that Emirates keeps installing this seat, while the rest of the industry evolves? Absolutely! Do I think Emirates can get away with offering this seat, and won’t pay any sort of a price for it? Yes, because I think the seat isn’t great, but it is good enough.

To me, what’s much worse is how Emirates introduced its new first class seven years ago, and so far it’s only available on nine planes. Despite the fact that Emirates is now retrofitting 777s with new interiors, the airline has elected not to install the new first class on its jets.

I suspect the reason for that is the same as what we’re seeing in business class — Emirates can get away with continuing to offer its old first class, and the new first class reduces cabin capacity by two seats. But it still raises the question of why Emirates introduced a new first class in the first place?

In fairness, I realize a large part of the issue is the 777X delay, as those planes will get the new first class. But still, the airline has had plenty of time to update its strategy. Speaking of first class, Emirates won’t install the cabin on any of its A350s.

Emirates’ new first class is only on nine planes

Bottom line

Emirates has revealed the interiors of its Airbus A350s. There are no surprises here, which is to say that the airline is installing its updated 777 business class product on A350s as well. While many airlines are in a race to introduce a super competitive business class, Emirates seems very happy with its place in the market, and is reusing its same old business class seat, with some minor tech upgrades.

On the plus side, I’m excited that Emirates will finally have faster Wi-Fi for the first time, on its A350s. There’s also no denying that the A350 is a pleasure to fly in general, and that Emirates’ interiors are at least becoming increasingly elegant (with the vibe being less “Las Vegas casino in the 1990s”).

What do you make of Emirates’ A350 interiors, and particularly business class?

Conversations (21)
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  1. David Guest

    Interesting that the Q suite is being enhanced....my experience when I booked four trips on Q suites and actually travelled only ONCE in a Q suite has meant I will never book with Qatar ever again..

  2. Mike O. Guest

    It looks like an adequate seat for short-medium hops. I would not be surprised if later frames with crew rests are more posh with doors and other creature comforts. A 'privacy shield' on the side of the seat is actually adequate on medium-haul length flights with the perfect balance of privacy for resting, getting work done and watching TV. The important thing is it's a bed with aisle access and what regular Emirates fliers are...

    It looks like an adequate seat for short-medium hops. I would not be surprised if later frames with crew rests are more posh with doors and other creature comforts. A 'privacy shield' on the side of the seat is actually adequate on medium-haul length flights with the perfect balance of privacy for resting, getting work done and watching TV. The important thing is it's a bed with aisle access and what regular Emirates fliers are familiar with. The seat seems like a better version than what SQs regional/medium haul seat especially with that 'shield' blocking the window.

    Looking at Premium Economy, that is one huge aisle! Way better than the competition with one less seat. I wondered why they went with a 2-3-2 configuration opposed to the industry standard 2-4-2. Even JAL who are known to go for premium heavy, low density configurations went with 2-4-2. Qantas could have gone for 2-3-2 for Project Sunrise. Same with SQ on their ULRs.

    While Economy is still Economy, I like how they're customizing their colour combinations for their seat covers as opposed to choosing solid colours. SQ is a perfect example.

  3. FNT Delta Diamond Guest

    Kudos to Emirates for doing 2x3x2 in premium-economy. Delta squeezes a fourth seat in the middle section on the same A350. I still think there should be some sort of divider between the seats in the center section for privacy. But still, this configuration is very spacious for premium-economy.

    1. Tim Dunn Diamond

      the majority of airlines have premium economy at 8 abreast on the A350 and 7 abreast on the 787.

      I don't think you will see privacy dividers in premium economy for certification reasons - unless they are of the small type seen in DL's new domestic FC seats. and if any airlines do that, it most likely will be between all premium economy seats.

      as for the comment below, DL does have a dedicated flight...

      the majority of airlines have premium economy at 8 abreast on the A350 and 7 abreast on the 787.

      I don't think you will see privacy dividers in premium economy for certification reasons - unless they are of the small type seen in DL's new domestic FC seats. and if any airlines do that, it most likely will be between all premium economy seats.

      as for the comment below, DL does have a dedicated flight attendant at least on the A350s for premium select.

      Premium economy is a great product that many airlines are just now figuring out how. I agree with you that a daytime flight under 12 hours in PE is very sufficient.

  4. FNT Delta Diamond Guest

    If I'm being honest, the premium-economy sections at just 21 seats looks like it may be more enjoyable than business-class. Sure, you won't get the same wine selection. And sure, the food is going to be different. But I imagine there's at least one dedicated flight attendant for premium. If that's the case, the service may be more attentive. And for a daytime flight, premium-economy -- outside the middle seat -- would be fine.

  5. Alex Guest

    I am a gold member with emirates and fly them every few weeks. Their business class on the A380 is fantastic and the retro fitted planes are top notch. The design for the A350 is very similar yes and that doesn’t bother me as they have upgraded the tech. For me personally I don’t really care about a door. Even flying First Class my door is always open.

  6. Tim Dunn Diamond

    You need only look at the LH debacle with getting new seat products approved and EK probably made the right choice.

    The fact that they have had as many planes as they do without direct aisle business class for as long as they have says volumes about the halo effect of the brand - and even more so about the fact that EK has dominated the Middle East market for so long that they can...

    You need only look at the LH debacle with getting new seat products approved and EK probably made the right choice.

    The fact that they have had as many planes as they do without direct aisle business class for as long as they have says volumes about the halo effect of the brand - and even more so about the fact that EK has dominated the Middle East market for so long that they can do what they want.

    There will be more competition, hugely innovative new lie flat products in either first or business don't necessarily translate into a revenue advantage, and the rollout of the 777X will take far longer than the delays on the MAX 7/10. Hoping for innovation on the 777X, as many airlines are doing, will result in lost opportunities.

    1. Ben Holz Guest

      You don't need to develop a seat completely from scratch (e.g. Allegris) to have a competitive product. There are plenty of seat manufacturers that offer significantly more competitive business class seats, which have all regulatory approval and have already been installed on other aircraft.

      Heck, even minor modifications to existing seats from manufacturers can go a long way and don't require significant investments (see BA's Club Suites -- based on the Collins Aerospace Super...

      You don't need to develop a seat completely from scratch (e.g. Allegris) to have a competitive product. There are plenty of seat manufacturers that offer significantly more competitive business class seats, which have all regulatory approval and have already been installed on other aircraft.

      Heck, even minor modifications to existing seats from manufacturers can go a long way and don't require significant investments (see BA's Club Suites -- based on the Collins Aerospace Super Diamond reverse herringbone seat with a door added; all while having a relatively smooth implementation of this new product).

  7. Nasir Guest

    @Ben
    Emirates does not care to introduce a competitive business class seat because they know very well that they were and are still making huge profits selling their old 7-abreast 2-3-2 business class. People were flying with them and will still fly with them even if they continue flying the 2-3-2 business class till 2040s. So the new 1-2-1 seats is a big improvement over their old 2-3-2. As Ben mentioned food on Emirates...

    @Ben
    Emirates does not care to introduce a competitive business class seat because they know very well that they were and are still making huge profits selling their old 7-abreast 2-3-2 business class. People were flying with them and will still fly with them even if they continue flying the 2-3-2 business class till 2040s. So the new 1-2-1 seats is a big improvement over their old 2-3-2. As Ben mentioned food on Emirates is great. Also it is nice to see premium economy to be 2-3-2 instead of the industry norm 2-4-2 on the A350s.

    On the other hand Qatar Airways and Etihad have very good industry leading seats in business class. All they need to do is to embrace the premium economy product and introduce the cabin on their aircraft.

  8. Terence Guest

    There’s some synergy between EK and UA in this regard.

  9. yoloswag420 Guest

    Yeah Emirates is definitely going to lose ground in the connecting game as we move towards the second half of the decade soon.

    Qatar wins in all aspects for business class from the seats, lounges, service, and by being part of Oneworld.

    Emirates is delusional if they think they can continue growing at this pace and building their DWC airport. Their marketing and hype is only going to last for so long, especially as Turkish...

    Yeah Emirates is definitely going to lose ground in the connecting game as we move towards the second half of the decade soon.

    Qatar wins in all aspects for business class from the seats, lounges, service, and by being part of Oneworld.

    Emirates is delusional if they think they can continue growing at this pace and building their DWC airport. Their marketing and hype is only going to last for so long, especially as Turkish Airlines modernizes its fleet. TK has better geography, Star Alliance integration, and generally better food.

    Given that almost every Emirates itinerary requires connecting, I have no interest in flying them at all when the other one stop options are so much better. Even if I were flying to or from DXB, Qatar would be preferred due to the Al Safwa lounge and better seats.

    1. quorumcall Diamond

      Agree with Turkish, and worth noting they have a growing & better US network as well, reaching points like DEN and DTW, which EK hasn't kept up with. But QR obviously has a superior product as of now.

      Only case left for flying EK is on a route where there would be only narrowbodies on TK and QR; very rare, but there are a handful

  10. yjchua Member

    Correction - these seats are from Stelia, not Safran.

    These seats are the Solstys layout.

    1. Joshua Guest

      No, these are the Safran SkyLounge seats, not the Stelia Solstys seats.

  11. Creditcrunch Diamond

    They don’t need to innovate at the moment, they have a loyal customer base who like the seat and as you said the soft product.

  12. Baliken Guest

    It’s ugly. Emirates is overrated.

    1. Sam Guest

      Tell us you have never flown EK biz while not telling us you have never flown it

    2. Baliken Guest

      I have flown it many times but not recently. For the routes I fly I normally take QR or NH instead - from SE Asia to North America, over EK. In my opinion both are better than EK and both Doha and NRT/HND are better transit points in my view.

  13. Hiro Diamond

    Looks like a huge improvement from the ‘90s, when they were installing 2-3-2 layout in business class on A300/310/A330s!

  14. Frog Guest

    As you said, the seat is good enough. Pretty comfortable and does the trick if you get one if the “true” window seats. If they stay focussed on their soft product, EK will have a winning product for years to come.

    I get that the industry has come up with all kinds of fancy new J seats - I’m just coming off a 12-hour flight in an LH Allegris “throne” seat, but a lot...

    As you said, the seat is good enough. Pretty comfortable and does the trick if you get one if the “true” window seats. If they stay focussed on their soft product, EK will have a winning product for years to come.

    I get that the industry has come up with all kinds of fancy new J seats - I’m just coming off a 12-hour flight in an LH Allegris “throne” seat, but a lot of that seems unnecessary. I think EK is doing the right thing by focussing on getting the basics right.

    1. Lee Guest

      High-touch service makes up for "good enough" seats.

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Nasir Guest

@Ben Emirates does not care to introduce a competitive business class seat because they know very well that they were and are still making huge profits selling their old 7-abreast 2-3-2 business class. People were flying with them and will still fly with them even if they continue flying the 2-3-2 business class till 2040s. So the new 1-2-1 seats is a big improvement over their old 2-3-2. As Ben mentioned food on Emirates is great. Also it is nice to see premium economy to be 2-3-2 instead of the industry norm 2-4-2 on the A350s. On the other hand Qatar Airways and Etihad have very good industry leading seats in business class. All they need to do is to embrace the premium economy product and introduce the cabin on their aircraft.

2
Ben Holz Guest

You don't need to develop a seat completely from scratch (e.g. Allegris) to have a competitive product. There are plenty of seat manufacturers that offer significantly more competitive business class seats, which have all regulatory approval and have already been installed on other aircraft. Heck, even minor modifications to existing seats from manufacturers can go a long way and don't require significant investments (see BA's Club Suites -- based on the Collins Aerospace Super Diamond reverse herringbone seat with a door added; all while having a relatively smooth implementation of this new product).

1
FNT Delta Diamond Guest

Kudos to Emirates for doing 2x3x2 in premium-economy. Delta squeezes a fourth seat in the middle section on the same A350. I still think there should be some sort of divider between the seats in the center section for privacy. But still, this configuration is very spacious for premium-economy.

1
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