Wow, United sure is trying to get the entire “dragging” incident behind them, that’s for sure. Earlier today we learned about the 10 policy changes that United is instituting following the incident they had with Dr. Dao, which they seem pretty serious about. It looks like we won’t see this incident drag out in court either, as it’s being reported that United and Dr. Dao have reached a settlement for an undisclosed amount. Per a statement from United:
We are pleased to report that United and Dr. Dao have reached an amicable resolution of the unfortunate incident that occurred aboard flight 3411. We look forward to implementing the improvements we have announced, which will put our customers at the center of everything we do.
Meanwhile here’s what Dr. Dao’s lawyer had to say:
Dr. David Dao has reached an amicable settlement with United Airlines for the injuries he received in his April 9th ordeal, which was captured on video and viewed worldwide. The settlement was negotiated by Dr. Dao’s lawyers, Thomas A. Demetrio of Corboy & Demetrio and Stephen L. Golan of Golan Christie Taglia, and the legal representatives for United. A condition of the settlement includes a provision that the amount remain confidential. Dr. Dao and his attorneys agreed to that condition.
Demetrio praised Mr. Oscar Munoz:
“Mr. Munoz said he was going to do the right thing, and he has. In addition, United has taken full responsibility for what happened on Flight 3411, without attempting to blame others, including the City of Chicago. For this acceptance of corporate accountability, United is to be applauded.”
The settlement was reached on the same day United Airlines announced multiple positive changes to improve the customer experience. According to Demetrio, “Dr. Dao has become the unintended champion for the adoption of changes which will certainly help improve the lives of literally millions of travelers.” In addition, Demetrio stated, “I sincerely hope that all other airlines make similar changes and follow United’s lead in helping to improve the passenger flying experience with an emphasis on empathy, patience, respect and dignity.”
I imagine United was very eager to get this behind them and not see this play out in court, given the further negative press it would give them. I suspect they paid dearly for that privilege, and that was probably smart. 😉
So, anyone want to guess how much they settled for? Seven or eight figures?