Update: See here for a review of Starlux Airlines Lounge in Taipei, and see here for my review of Starlux Airlines’ A321neo business class.
Starlux is the new Taipei-based “luxury” airline that is launching operations in January. They just began selling tickets at the beginning of the week, and I’ve already booked my roundtrip ticket on them from Taipei to Penang, which cost ~$1,000 in business class.
It goes without saying that I’m extremely interested in what their soft product is like, and can’t wait for this flight. One thing that makes Starlux unique is that they let you fully pre-order your meals.
We’re not just talking about selecting a main course, but the customization goes beyond that, as you can even select your appetizer (it reminds me of Oman Air’s “Service By Design” concept in first class, though Starlux doesn’t let you customize quite to that level).

So I figured I’d share what the menu looks like for my roundtrip journey from Taipei to Penang.
Starlux Airlines lets you select your meal either at the time you book (starting 60 days in advance), or you can go back into your reservation up until 24 hours before departure to choose what you want to eat.
So let’s take a look at the options:
Starlux Airlines’ Business Class Menu — Taipei To Penang
On the 4hr40min flight from Taipei to Penang departing at 9:20AM, there are three options to choose from:
Exclusive International: Roast Chicken Normandy Style

MISE EN BOUCHE
BREAD SELECTION
STARTER
Cream Pumpkin Soup
OR
Green Kale Salad, Smoked Salmon, Blue Cheese
MAIN
Roast Chicken Normandy Style, Apple Cider Relish, Fondant Potato
SWEET FINISH
Pink Guava Mousse
SEASONAL FRESH FRUIT
FINE CHEESE
Morbier AOP, Brie, Apple Chutney
Exclusive International: Grilled US Short Rib Steak

MISE EN BOUCHE
BREAD SELECTION
STARTER
Cream Pumpkin Soup
OR
Green Kale Salad, Smoked Salmon, Blue Cheese
MAIN
Grilled U.S. Short Rib Steak, Yorkshire Pudding, Roasted Garlic
SWEET FINISH
Pink Guava Mousse
SEASONAL FRESH FRUIT
FINE CHEESE
Morbier AOP, Brie, Apple Chutney
Contemporary Asian: Starlux X Longtail Taipei

MISE EN BOUCHE
DRINK PAIRING
Mekong Mule
STARTER
“Banh mi” Paté, Sourdough, House Pickles
MAIN
Taiwanese Black Pork, Lemongrass, Nuoc Mam, Rice Noodle, Herbs
SWEET FINISH
Kaya Panna Cotta, Soy CaramelSEASONAL FRESH FRUIT
FINE CHEESE
Morbier AOP, Brie, Apple Chutney
Starlux Airlines’ Business Class Menu — Penang To Taipei
On the 4hr45min flight from Penang to Taipei departing at 3PM, there are three menu options to choose from:
Exclusive International: Grilled Australian Beef Tenderloin

MISE EN BOUCHE
BREAD SELECTION
STARTER
Grilled Prawn, Avocado, Citrus Dressing
OR
Button And Shiitake Mushroom Soup
MAIN
Grilled Australian Beef Tenderloin, Cauliflower Puree, Seasonal Vegetables
SWEET FINISH
Pear and Peach Mousse Cake
SEASONAL FRESH FRUIT
FINE CHEESE
Gouda, Fourme d’Ambert Cheese, Prune Chutney
Exclusive International: Spiced Duck Breast, Cranberry Compote

BREAD SELECTION
STARTER
Grilled Prawn, Avocado, Citrus Dressing
OR
Button And Shiitake Mushroom Soup
MAIN
Spiced Duck Breast, Cranberry Compote, Pear
SWEET FINISH
Pear and Peach Mousse Cake
SEASONAL FRESH FRUIT
FINE CHEESE
Gouda, Fourme d’Ambert Cheese, Prune Chutney
Authentic Asian: Grilled Red Snapper, Laksa Noodle Soup

MISE EN BOUCHE
STARTER
Satay Chicken Skewer
Grilled Scallop Cellophane Noodles
Rojak
MAIN
Grilled Red Snapper, Laksa Noodle Soup
SWEET FINISH
Nyonya Cake
FINE CHEESE
Morbier AOP, Brie, Apple Chutney
Bottom Line
I’m impressed by the (hopefully accurate) pictures that they have online of what the food will look like, which you don’t often see from airlines. I also like that you can pre-order your meal fully, which probably comes in handy with just eight business class seats, since I can otherwise seem them running out of options.
That being said, otherwise the menu sounds good/fine, and not like anything that noteworthy? As I’ve said from the beginning, the issue is that both China Airlines and EVA Air are exceptional, so it’ll be tough for Starlux Airlines to stand out that much out of Taipei.
I know I’ll be ordering the laksa on the return, though I’m not sure about the outbound. I don’t eat pork, I generally try to avoid beef (especially short rib), so I guess that leaves chicken normandy?
What do you make of Starlux Airlines’ business class menu?
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