Buying miles & points strategically can represent a great value, especially for first and business class travel. The avianca lifemiles program has just launched its newest promotion on purchased miles (the program has offers more often than not), and it has the potential to be a good deal.
Note that nowadays lifemiles promotions are generally targeted, so different members may see different offers, and on top of that, some members may not see any offers at all.
I find lifemiles to be one of the more useful frequent flyer programs for redeeming miles, thanks to the ability to redeem for long haul premium cabin Star Alliance awards. However, let me emphasize that the program doesn’t always have access to the same award space as other Star Alliance programs, so you’ll want to do your own research, based on the travel you’re trying to plan.
I’d only consider buying miles with a very specific use in mind. For what it’s worth, I don’t get any sort of kickback if you buy miles — I just want to make OMAAT readers aware of the deals that are available.
In this post:
Current promotion on purchased lifemiles
Between January 9 and January 19, 2026, the avianca lifemiles program is offering a bonus on purchased miles. Different members may be targeted for different offers, though it appears the standard offer is for a bonus of up to 160%. The offer appears to be tiered, as follows:
- Buy 1,000-20,000 miles, receive a 140% bonus
- Buy 21,000-50,000 miles, receive a 150% bonus
- Buy 51,000-200,000 miles, receive a 160% bonus
You’ll of course want to check your account to see what offer you’re targeted for, as it could be different.
How much does it cost to buy lifemiles?
Ordinarily you can buy avianca lifemiles for 3.3 cents each, before any discounts or bonuses. That means that if you purchased 200,000 lifemiles (pre-bonus) with a 160% bonus, you’d receive a total of 520,000 lifemiles for $6,600, which is a cost of 1.27 cents per mile.
While not quite the best offer we see from the program, it is among the better ones, so if you’ve been considering buying miles, now would be a good time to do so.
How many lifemiles can you buy?
The lifemiles program lets members purchase up to 200,000 miles per account per calendar year, before factoring in any bonuses.
Which credit card should you buy lifemiles with?
Mileage purchases are processed directly by avianca lifemiles, which means the purchase of miles does qualify as airfare spending. Therefore you’ll want to consider using one of the below cards for your purchase, since you’d earn bonus points for airfare purchases.
American Express Platinum Card®
American Express® Gold Card
Chase Sapphire Reserve®
Is buying lifemiles worth it?
For context, avianca is in the Star Alliance, which means you can redeem lifemiles on all Star Alliance airlines without any fuel surcharges. Really this is the core value proposition of buying lifemiles, since this is a great way to book Star Alliance premium cabin seats at a huge discount. Check out my guide on how to redeem lifemiles for ideas on how to redeem these miles.
With a specific use in mind, this lifemiles promotion can be a great value, whether you’re looking at traveling first class on All Nippon Airways or Lufthansa, or are looking at traveling in business class on a countless number of airlines.
Everyone has to crunch the numbers for themselves and decide whether this makes sense or not.
Let me again emphasize that in some cases, lifemiles doesn’t have access to the same award availability as Star Alliance partners, for better or worse. Sometimes lifemiles doesn’t have access to partner awards that other programs do have access to, and other times the inverse is true.
That’s why I always recommend doing some “dummy” award searches before buying miles, so you can get a sense of how award availability lines up with your needs. Keep in mind that you can get even more value from the program with a lifemiles+ subscription, and lifemiles’ credit cards offer a discount on that. 
How much are lifemiles worth?
Everyone will value mileage currencies differently, but personally I value lifemiles at ~1.4 cents each. That’s based on the redemption values on Star Alliance partners, as there’s tons of value to be had. I tend to value miles very conservatively, so if you’re maximizing miles you should be able to get way more value than that.
Do lifemiles expire?
Miles with the lifemiles program don’t expire as long as you accrue some miles at least once every 12 months. Any mileage earning activity, including buying miles, will extend the expiration of your miles. However, redeeming miles as such doesn’t extend the expiration of your miles.
How else can you earn lifemiles?
If you’re looking to earn lifemiles, the good news is that there are lots of options beyond outright buying them. Specifically, avianca lifemiles is partners with several bank currencies, including Amex Membership Rewards, Capital One, and Citi ThankYou, so there are lots of ways to pick up these miles.
Bottom line
The avianca lifemiles program is offering a promotion on purchased miles. Different members may be eligible for different offers, though it appears that the standard offer is for up to a 160% bonus, which is an opportunity to acquire miles for 1.27 cents each. This has the potential to represent a solid value, though I’d only recommend buying miles with a specific, short term use in mind.
Do you plan on buying lifemiles with a bonus?
ONLY buy if you see something you could use. Do not speculatively buy points here.
Lifemiles has good uses but they often have way less access to inventory than other programs like aeroplan or united. So you must check then decide if it’s worth it.
Never worth it for this garbage program. Expect to never be able to find flights with Avianca's trash website and for your miles to expire.
Lucky bamboozled me a few years back with one of these Lifemiles advertisements - lost 25k miles as a result. Don't let him get you either!
@ axck — Bamboozled?? There’s nothing in it for me if you buy lifemiles, and I’ve long cautioned about the availability discrepancies. I’m sorry to hear your miles expired, but I think it’s a little unfair to try to blame me. I get tons of value from the program, despite its shortcomings…
Two weeks ago, I redeemed 52K LM for a fully refundable J flight (Europe to S. America) and, last week, 30K LM for a Y non-stop flight from Spain to North America on IB (as I just discovered that LM can be redeemed for IB flights!) My travel dates will be during the upcoming summer, peak season.
And, by the way, @Ben always tell people to do their research before buying miles with ANY program.
Only 150% for me :(