London is one of the most premium hotel markets in the world, though it’s a city that has surprisingly few luxury points hotel options. That’s slowly changing, and the latest new luxury points hotel for the city has just been revealed.
In this post:
Westbury Mayfair Hotel will become St. Regis London
It has been announced that Marriott has signed a management agreement with Cola Holdings and the Westbury Hotel Limited to bring the St. Regis brand to London. Specifically, the St. Regis London is expected to open in 2023, with a 196-room property in Mayfair.
Specifically, the existing Westbury Mayfair Hotel (which is a Marriott Luxury Collection property) will be rebranded as a St. Regis after an extensive $122 million redevelopment. That’s a huge amount to spend, so this will be more than just a renovation — the hotel will be getting an eighth floor, plus the rear of the hotel will be extended, creating enhanced public areas, along with renovations to the facade of the building and the drop-off area outside the main entrance.
Once completed, the hotel will feature a signature restaurant, speakeasy jazz bar, fitness center, and spa.
This is exciting. Personally St. Regis is my favorite Marriott Bonvoy brand, given that St. Regis honors elite perks better than Ritz-Carlton properties. Marriott Bonvoy Platinum members and above can receive free breakfast at St. Regis properties, and can also use suite night awards.
As of now renderings of the property are limited, so I’m curious to see what this property looks like. With the amount of money being spent, it better be good!
The Park Hyatt brand is also coming to London
St. Regis and Park Hyatt are two of my favorite points hotel brands, and historically neither brand has had a presence in London. Fortunately that will soon be changing, and there might even be two Park Hyatts coming to London:
- In early 2020 there were reports that a Park Hyatt is coming to London’s 5 Strand, just off Trafalgar Square; however, this is a very long-term project, and I imagine the management contract here may change
- In late 2020 it was announced that a Park Hyatt is coming to One Nine Elms, in a mixed-use development right on the River Thames; this was initially expected to open in 2022, but with delays with just about everything nowadays, who knows when it’ll become a reality
Between Park Hyatt and St. Regis, those of us who like redeeming points at luxury hotels in London should be happy campers in the next couple of years.
Bottom line
Plans have been announced for the St. Regis London, which will be opening in 2023. The Westbury Mayfair Hotel will be undergoing a significant redevelopment, including an expansion, and should reopen as a 196-room St. Regis,
Too bad Marriott Bonvoy is about to eliminate award charts, so who knows how many points a night here will cost…
What do you make of the upcoming St. Regis London?
Hey @ben , is there any update on the St. Regis Mayfair?
Actually I was able to find online that the project is set for completion on 12/8/23!! My partner and I are supposed to go 12/19/23 to London so hoping I can stay there!
I can recall the Lanesborough was a St. Regis in the past. So London had a St. Regis in the past.
And the London St. Regis will cost approximately 685784896 points per night because it will be post TWO Marriott devaluations in 2022 and 2023…
Hopefully it will be a significant improvement on the Westbury, which was a poor "Luxury Collection" option
I stayed at the Westbury multiple times before. For tourists it has one of the best locations in London IMHO. The standard rooms however were very, very, very tight with an insanely airplane-sized-with-a-bathtub bathrooms. I’ve walked past the site a few weeks ago and it seems they’ve torn the interior walls. So let’s hope for better use of space. BTW there is a Peninsula in Knightsbridge that has been under construction for a few years,...
I stayed at the Westbury multiple times before. For tourists it has one of the best locations in London IMHO. The standard rooms however were very, very, very tight with an insanely airplane-sized-with-a-bathtub bathrooms. I’ve walked past the site a few weeks ago and it seems they’ve torn the interior walls. So let’s hope for better use of space. BTW there is a Peninsula in Knightsbridge that has been under construction for a few years, and a Rosewood in Mayfair at the site of the former US Embassy. So there definitely is a few exciting entrants to the high end luxury hotel scenes in London.
The soon-to-open Peninsula is adjacent to the Lanesborough. My sense is that the Peninsula will have more spacious rooms than the Lanesborough. It will have convenient Tube and park access but -- like the Lanesborough -- a somewhat odd location.
In its current form, the lobby layout is awkward and the rooms are small. Simply slapping the St. Regis name on this property alone won't be a cure. The refurbishment needs to address many challenges. If that one's "league," there are better properties in Mayfair.
Nice, as of now the best Marriott points option in London is the Edition where can't receive Plat breakfast or use SNA awards!
This is very wrong. The newly opened Westin is way better than Edition in every aspect.
By the way, never mind the Sheraton Grand Park Lane. The property owner is absolutely resistant to suite upgrades . . . in spite of ample availability. Other that the front desk, staff is nice. While in Mayfair, location is somewhat inconvenient.
Its not the First St Regis in London - The Lanesborough was a St Regis from 2001-2013
The Lanesborough also suffers from small rooms. And, rehiring staff post-COVID, it seems to have lost its A-players -- service was poor. Convenient Tube access but odd location if you prefer walking.
There is also a brand new Pan Pacific Hotel which opened in the summer of 2021 just over the road from the Andaz Liverpool Street Station.
First! Good article
Are there any other reasons besides the free breakfast for elites that makes St Regis your favorite Marriott brand? I've always found St Regis to be a very generic luxury factory. From inside, you'd never know if you were in Osaka or New York.
That's the thing. Property owners are simply leasing the brand name. Does any property give one a sense of grandeur that the NY St. Regis gives? Of course, a different look and feel of grandeur but grandeur nonetheless? St. Regis is the brand that drove me away from Marriott.