PS (which was initially founded in 2017 as The Private Suite) is a company that operates exclusive airport facilities, intended to allow people to bypass the typical airport experience, when flying commercially.
The first location opened in 2017 in Los Angeles (LAX), the second location opened in 2023 in Atlanta (ATL), and the third location has just opened, in Dallas Fort Worth (DFW), and I’d like to cover those details. On top of that, there are two more locations in the works, in Miami (MIA) and Paris (CDG).
In this post:
PS private terminal opens at Dallas Fort Worth Airport
As of June 3, 2026, PS has opened a new private airport facility for commercial flights at Dallas Fort Worth International Airport (DFW).
The 12,200 square foot facility is adjacent to Corporate Aviation at DFW, and features both Private Suites (a private space) and The Salon (a shared space). PS travelers have access to private TSA and immigration screenings on-site, as well as a BMW chauffeured escort to and from the jet bridge stairs of their commercial flights. While at the facility, you can arrange everything from chef prepared meals, to spa treatments.
The facility is designed by Jean Liu, who specializes in high-end residential and hospitality projects. As it’s described, “from architecture and interior details to furnishings and accessories, each element has been thoughtfully considered and selected to ensure that guests are surrounded by design that inspires, relaxes, and restores.”
Is there a market for PS at Dallas Fort Worth Airport?
I totally get how there’s value for something like PS at LAX, given the number of celebrities and other very wealthy people passing through the airport, and what a mess the airport can be. Arguably the biggest challenge PS faces is that it’s going after a market of wealthy people who don’t fly private.
Of course that market exists, and it’s significant. But PS is also expensive, so even someone who is well off might think twice about using it. That’s especially true when you consider that travel doesn’t have to be a hassle nowadays, with programs like TSA PreCheck, CLEAR, Global Entry, etc.
Just for some context, you can find the pricing for PS here:
- Without a membership, you’ll pay $1,295 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $1,250 The Salon annual membership, you’ll pay $995 per person for access to The Salon, or $4,950 for up to four travelers to access a Private Suite
- With the $4,850 All Access annual membership, you’ll pay $895 per person for access to The Salon, or $3,650 for up to four travelers to access a Private Suite
I should also mention that PS has some partnerships. For example, those with the Amex Centurion Card receive a PS membership with two complimentary visits per year. PS is also partnering with American, to give Concierge Key members one free visit.
Dallas has a lot of wealth, so I can certainly see this concept working pretty well there. For that matter, it’s also pretty flashy — perhaps not as flashy as Miami, but for cities between the coasts, it definitely ranks up there.
One would think that demand for PS comes from a combination of people who value their time and avoiding the main part of the terminal, as well as people who like to show off and be in exclusive spaces.
Bottom line
The PS concept has expanded to DFW, with the facility now being open, just weeks ahead of the MIA location. PS is a concept with a unique value proposition, and it definitely has a loyal following. It’s not cheap, but then again, it’s only trying to skim the market.
What do you make of the PS concept expanding to DFW?
The Texas Stock Exchange starts up this summer in Dallas and will be huge! This will benefit from that for sure.
Ben, could you please review one of the PS locations sometime soon? Would love to read about your experience there.
Most people who fly private only do so domestically. When flying internationally, they will often fly first class or business class on commercial airlines. So this service would definitely be helpful to them. They can arrive in their private jet from where they live to a major gateway hub (LAX, DFW, ATL). PS picks them up and takes them to a private terminal where they can have their luggage sorted. Later, they are taken to...
Most people who fly private only do so domestically. When flying internationally, they will often fly first class or business class on commercial airlines. So this service would definitely be helpful to them. They can arrive in their private jet from where they live to a major gateway hub (LAX, DFW, ATL). PS picks them up and takes them to a private terminal where they can have their luggage sorted. Later, they are taken to their plane without having to deal with the hassles of the airport.
So this isn’t an either or proposition (commercial vs. private). It can be complimentary.
This is correct. Domestic commercial travel in North America is a horrible ordeal, and long-haul private flying is horribly expensive. The combination you suggest is a perfect compromise.
Are those airports set up for general aviation though? Such a concept couldn't work at LHR, CDG etc due to capacity issues.
$895 a visit even with the annual membership? Outside of NYC and LA (in the US) is there a market for this?
yes, there is.
There's a lot of money in Dallas.
Honestly, I think this service only really makes sense for a few types of people: genuinely famous people who would hate being seen in a normal TSA line, families traveling with young kids, and people who simply do not know any better.
For almost everyone else, Five Star service is probably the smarter move. If anything goes wrong with the trip, American can actually support you end to end in a way a separate third...
Honestly, I think this service only really makes sense for a few types of people: genuinely famous people who would hate being seen in a normal TSA line, families traveling with young kids, and people who simply do not know any better.
For almost everyone else, Five Star service is probably the smarter move. If anything goes wrong with the trip, American can actually support you end to end in a way a separate third party service cannot. You are still inside the airline’s ecosystem, you have better continuity, and the airline has more incentive to take care of you.
Plus, whether people want to admit it or not, the onboard treatment matters too. When the flight attendants know you are coming through Five Star service, the experience can feel better from the ground all the way through the flight.
And how will AA’s Five Star service help exactly if you’re flying Air France, BA, Emirates, Qatar, Cathay etc.?
As others have noted, there will be a market for this product and whether you as someone not wealthy enough to use it thinks it makes sense or not is irrelevant, sorry.
The economics of this probably are not as ridiculous as they look at first. If rent and staffing costs are meaningfully lower than they would be at LAX, the model could still break even during the slower parts of the year and then make its real money when VIP demand surges.
That said, I would not be surprised if price cuts eventually happen. The biggest issue is that American already has a very strong premium...
The economics of this probably are not as ridiculous as they look at first. If rent and staffing costs are meaningfully lower than they would be at LAX, the model could still break even during the slower parts of the year and then make its real money when VIP demand surges.
That said, I would not be surprised if price cuts eventually happen. The biggest issue is that American already has a very strong premium ground product at this airport through Five Star Select, the Flagship Lounge, and Flagship Dining. For a lot of travelers, that is simply the better value because it is cheaper, easier, and arguably a more complete experience than paying separately for this.
If American had any real urgency around its premium ground experience, this would be the obvious signal to expand Flagship Check-In to DFW and MIA. The demand is clearly there. Premium travelers increasingly want the entire airport experience to feel private, efficient, and low friction, not just a better seat once they are onboard.
That is the real gap in the U.S. market. America does not necessarily need a full Lufthansa First Class Terminal style product. It is just not practical to replicate here at scale. What would actually work is something closer to the semi private terminal experience that Delta One and Virgin Atlantic customers get at Heathrow.
That kind of model is absolutely doable in the U.S., and it is probably where the premium airport experience needs to go next.