Flying Blue is one of my favorite frequent flyer programs for redeeming miles, as the program is useful for redemptions in premium cabins on Air France and KLM, as well as for travel on SkyTeam and other partner airlines.
Flying Blue has just revealed updates to its award pricing. Essentially, awards will come in three “tiers,” matching what you’ll find on revenue fares. For most people, this will translate to a meaningful devaluation… though if it’s any consolation, I feel like the changes could’ve been worse? Flying Blue Platinum and Ultimate members are also largely spared from the worst of the changes.
In this post:
Flying Blue’s three award pricing bundles: Light, Standard, Flex
For new bookings as of of September 8, 2026, the Flying Blue program will introduce award tickets in the choice of three fare bundles — Light, Standard, and Flex.
These changes will apply exclusively to travel on Air France and KLM, and not to travel on partner airlines, where pricing remains unchanged. All existing tickets will be honored under current conditions. Furthermore, the new pricing tiers don’t apply to La Premiere awards (which are limited to Platinum and Ultimate members anyway). In the interest of being thorough, I should also mention that these changes are specific to bookings through Flying Blue, so if you book Air France or KLM through other programs, nothing should change.
Before I get too deep into this, let me clarify that Flying Blue has a low “saver” level of award pricing in a given market, and then dynamic award pricing, for situations where that space isn’t available. For example, a transatlantic business class award ticket could cost anywhere from 60,000 miles to 700,000 miles. The idea here is that the variable pricing applies to a particular award seat, where you first find the award space, and then choose your fare bundle.
In other words, if you find a saver level transatlantic business class award seat for 60,000 miles, you can then choose whether you want to book with Light, Standard, or Flex conditions. What’s essentially happening is that the current cheapest award type will become the “Light” fare, and then if you want the “Standard” fare (which includes similar things to what award tickets previously included) you’d have to redeem extra miles.
Here’s how the program describes the three award fare types:
- Light: the essential option, ideal if you travel light and are looking for a streamlined experience; this fare does not include checked baggage or additional flexibility services
- Standard: a balanced option offering a combination of comfort and flexibility
- Flex: the most comprehensive experience, with full flexibility, included benefits and a lower mandatory cash contribution when booking your reward ticket
To hit on a couple of key points, Light fares don’t include changes or cancelations for most travelers, so the tickets have no flexibility. Meanwhile the Flex fares include a major reduction in carrier imposed surcharges on long haul flights, so they’re useful for those who want to minimize fees, though you won’t necessarily be getting a great value per mile, compared to the cheaper fares.
Here’s the good news — Flying Blue elite benefits continue to apply on these tickets, and that includes baggage allowance, seat assignments, lounge access, etc. Flying Blue Platinum and Ultimate members even get waived change fees on award tickets, so as a Platinum member, this will have limited implications. This applies to all people traveling on the same booking as the elite member, so everyone would get lounge access, a full baggage allowance, etc.
The perks for these fares varies based on whether you’re traveling short or long haul. Just to give some examples, take an economy short haul award from Berlin (BER) to Barcelona (BCN) via Amsterdam (AMS), where the lowest award cost would be 10,000 miles.
If you didn’t have elite status, you’d get three tiers of award pricing — 10,000 miles for Light, 13,000 miles for Standard, or 17,000 miles for Flex, and you can see all the inclusions below.
Meanwhile if you booked that same award and had Flying Blue Ultimate status, below are the benefits that would be included.
As another example, let’s look at a business class long haul award from Paris (CDG) to New York (JFK), where the lowest award cost would be 60,000 miles.
If you booked that same award and had Flying Blue Ultimate status, below are the benefits that would be included.
My take on these Flying Blue award pricing changes
It goes without saying that this is a devaluation, plain and simple. The more inclusive entry level award fares will become “Light” fares, and if you want more things included, you’ll need to pay more miles. That’s pretty black and white.
That being said, a few thoughts come to mind:
- I’m not surprised to see these changes, because with Air France-KLM increasingly introducing branded revenue fares, I figured this was also coming to awards eventually
- This greatly increases the incentive to go for elite status, because as a Flying Blue Platinum member I not only get access to more award availability, but I can keep booking the “Light” fares, while still getting most of the same perks as before
- We’ve seen a ton of award devaluations over time, so in the scheme of things, I have to say that Flying Blue still has attractive pricing, especially when you consider the ease with which miles can be accrued, transfer bonuses, etc.
- Comparing Flying Blue to its European rival Miles & More, there’s still so much more value; I was in disbelief recently when I booked a Miles & More award ticket and learned about the change fees, which were in some cases close to $1,000, and that says nothing of the much higher carrier imposed surcharges
Admittedly with loyalty programs we’re programmed to expect devaluations. So when I learned that Flying Blue was making changes, I have to say, I had a slight sigh of relief when I actually learned about the changes, because I was expecting them to be worse.
Bottom line
For bookings as of September 8, 2026, the Flying Blue program will be introducing branded fare bundles for award tickets.
The idea is that the current entry level award pricing will remain, but it will be for Light fares, which will come with fewer inclusions than before, including not offering flexibility, seat assignments, etc. If you want similar inclusions to what you had before, you’ll need to book the more expensive Standard fares. Flying Blue elite members continue to receive their elite perks, so Flying Blue Platinum members and above are largely spared from these changes.
I’m of course not happy to see a devaluation, because those who value the same perks as before will end up paying significantly more miles.
What do you make of these Flying Blue award changes?
I am saddened I have to let go of this program in the long run.
The customer service has been unusually dreadful too where agents cant even see available inventory yet the web shows it and can still be booked.
Unfortunately they have trapped program members into 3 boxes
*light overpriced stripped bare redemptions
* mid more overpriced redemptions with a few crumbs as perks
*extortionate redemptions have it your way...
I am saddened I have to let go of this program in the long run.
The customer service has been unusually dreadful too where agents cant even see available inventory yet the web shows it and can still be booked.
Unfortunately they have trapped program members into 3 boxes
*light overpriced stripped bare redemptions
* mid more overpriced redemptions with a few crumbs as perks
*extortionate redemptions have it your way what you had all along
with a free cancel for wildly overpaying more than a cancellation fee (roll eyes)
Was going to burn up a business class ticket on Klm to AMS and beyond but due to reports of poor handling of EES in AMS I will stick with BA and burn what's left on inter European flights and Delta domestic.Oh well at least the miles don't expire with some account activity
I won't have to do a panic dump before exiting.
If folks redeem these 400k to 900 k one way redemptions than the flying public is way dumber than I ever imagined
For those of us who are EuroBonus loyalists we're watching these changes in horror. Hoping and praying that the programs don't merge. EuroBonus is in my opinion one of the last of a dying breed of airline programs that still view loyalty as a two way street.
Very few devaluations, no fuel surcharges, fixed award prices and generous credit card offers in the home markets. Yes the award availability with SkyTeam isn't as good as...
For those of us who are EuroBonus loyalists we're watching these changes in horror. Hoping and praying that the programs don't merge. EuroBonus is in my opinion one of the last of a dying breed of airline programs that still view loyalty as a two way street.
Very few devaluations, no fuel surcharges, fixed award prices and generous credit card offers in the home markets. Yes the award availability with SkyTeam isn't as good as it was back when SAS were members of Star Alliance but competed to Flying Blue with dynamic pricing, high fuel surcharges and unbundled fares it's night and day.
Being able to book a multi-carrier business class redemption from Europe to South East Asia for 190K points an Amex 2for1 voucher and around 300 EUR in taxes for two persons is such a blessing. Yes availability is hard to come by, but it's only marginally worse than the nonexistent "saver" availability on Flying Blue.
Hopefully the teams at AFKLM and SAS will work out a solution as Flying Blue in its current form will likely see them lose many customers in Scandinavia should they chose to migrate the programs.
Tiffany, thank you for engaging and answering our questions.
I second the question on how does this work as a Partner elite, Delta Platinum in my case. What do we get on Basic fares - seat selection? Lounge access? Waived change fees? Checked bags?
And how do we get these benefits? Book under FB frequent flyer number then switch reservation to Partner (Delta) FF number after booking?
the funniest thing about this is people just really hate "basic fares". if it was instead just "flying blue changes lowest Transatlantic J price from 60k to 75k" i dont even think the coverage would be as negative lol
anyway props to Tiffany for jumping in to comment. puts her ahead of every other loyalty program leader in existence
This blog is systematically biased when it comes to Flying Blue. Months after months we are served the promo award pitch: "favorite program because it gets so cheap" . Indeed the promo awards are cheaper than the usual 200.000 miles or more (ridiculously much more sometimes) . But we're is the avaibility? On business long distance, sometimes close to none at promo rate (see Bogotá in the current offer). But never a word about that....
This blog is systematically biased when it comes to Flying Blue. Months after months we are served the promo award pitch: "favorite program because it gets so cheap" . Indeed the promo awards are cheaper than the usual 200.000 miles or more (ridiculously much more sometimes) . But we're is the avaibility? On business long distance, sometimes close to none at promo rate (see Bogotá in the current offer). But never a word about that. And here is the marketing pitch now: "this devaluation is a relief because it could have been worst". Well that can be said of any program devaluation. The blog has a very fine angle on many subjects, but in my experience, zero credibility when it comes to Flying Blue.
I remember that a few years ago coverage a certain other European FFP more or less vanished from this website because they had made some no-notice changes to their partner award chart.
It's interesting to note the difference in approach given that, to my knowledge at least, nobody's even attempted to reverse-engineer the FB (distance-based?) algorithm for pricing partner awards.
I agree.
Agree, very apologetic on Flying Blue
Can't count the number of times I've seen topics highlighting "great" bonus redemptions on points transfers, only for disappointing devaluations to nearly immediately follow. I've fallen for this more times than I care to admit... but usually I figure out ways to make it work in my favor. However, I trust these headlines less and less, as it's becoming more like the "too good to be true" TV advertisements that our parents fell for time...
Can't count the number of times I've seen topics highlighting "great" bonus redemptions on points transfers, only for disappointing devaluations to nearly immediately follow. I've fallen for this more times than I care to admit... but usually I figure out ways to make it work in my favor. However, I trust these headlines less and less, as it's becoming more like the "too good to be true" TV advertisements that our parents fell for time and again. Time for another hobby!
Tiffany at work now.
Ben and/or Tiffany,
What do you make of the situation in which One books a FB long distance "Light" award being a mere EXPLORER in FB, but Gold on Delta ? Will the Skyteam Gold baggage franchise and the lounge access apply ?
In other words, can One use FB miles to book an FB award, then use the privileges attached to a higher status in another Skyteam program?
I remember being denied, months ago...
Ben and/or Tiffany,
What do you make of the situation in which One books a FB long distance "Light" award being a mere EXPLORER in FB, but Gold on Delta ? Will the Skyteam Gold baggage franchise and the lounge access apply ?
In other words, can One use FB miles to book an FB award, then use the privileges attached to a higher status in another Skyteam program?
I remember being denied, months ago and way before ITA switched to M&M, AF lounge access in CDG because I bought the ticket with FB miles, even though I was an ITA Skyteam Elite Plus.
Thanks +++
@ Pierre -- I *think* that should work (that is the intent) but I'm not 100% certain, especially as you're saying you've had a different experience.
(I also only learned how to use the printer the week before last, so would not say that I am "fully across the systems" as it were). I will find out.
Maybe you can fix the abhorrent Flying Blue IT system where it overrides partner frequent flyer numbers every time you login to manage your flight.
YESSSSS... And after I fixed it some 5 times before flying, it came back at check-in and credited the miles to AF instead of Delta. It almost cost me my Delta Gold renewal.
To their credit, "De-Flyingblueing" and recrediting to Delta was not too difficult.
At this point i just hope SK EB remains standalone as long as possible.....there isnt too many programs left where you can actually find value and aspirational....
This will bite them when there is another downrturn.....
I have retreated a lot from EB after Scandinavian Airlines changed to the alliance of unwanted airlines. Once they EB becomes FB I can't really see the value for me any longer, and will probably move entirely to Oneworld and Star Alliance.
The cost of getting FB miles from transferable points (if valued at 1.7c and even with 20% bonus) is ~1.4c. At new (standard) prices this gives ~$3,000 TATL roundtrip, corresponding to ~$3,500 cash ticket. This does not feel like good value, and is another blow to points world.
Aside from Citi (backed by full faith of AA miles :) and to a lesser extent Chase (backed by Hyatt and United, at ~1.5c?), do transferable...
The cost of getting FB miles from transferable points (if valued at 1.7c and even with 20% bonus) is ~1.4c. At new (standard) prices this gives ~$3,000 TATL roundtrip, corresponding to ~$3,500 cash ticket. This does not feel like good value, and is another blow to points world.
Aside from Citi (backed by full faith of AA miles :) and to a lesser extent Chase (backed by Hyatt and United, at ~1.5c?), do transferable points from AMEX and CapOne really retain their value now (with Aeroplan partner availability issues and high fees /devaluations of Avios)? Or any good value is now mostly in niche redemptions?
Some comments praise M&M better award availability, but the problem is what kind of award you get for this -- an old and uncomfortable J seat plus unmotivated crew. And huge fees, of course.
AF is on my "to do" list, because apparently they are a good airline. How far will I get with Flying Blue without having a US credit card, this we'll have to see.
Look, many of you know me well enough to know that I'm certainly not going to attempt a "changes you'll like" spin on this (or really anything).
Globally, airfares are up across the board over last year (and the year before that, and the year before that, and the pre-COVID baseline). And increased numbers of leisure travelers (again, above a 2019 baseline) means there is more demand for premium cabins, more crowding in airports and...
Look, many of you know me well enough to know that I'm certainly not going to attempt a "changes you'll like" spin on this (or really anything).
Globally, airfares are up across the board over last year (and the year before that, and the year before that, and the pre-COVID baseline). And increased numbers of leisure travelers (again, above a 2019 baseline) means there is more demand for premium cabins, more crowding in airports and lounges, and overall an aviation capacity that doesn't match the demand growth. That's the environment we -- and every loyalty program -- is operating in.
The tradeoffs that get made against that background are complicated, *and it's our job to make hard decisions* so I don't expect cookies for doing so. A lot of discussion and analysis went into these changes, and while I know they will be read as negative by many, an optimistic part of me hopes that some will also see the thoughtfulness behind the implementation. (though again, no cookies warranted or expected).
Ultimately, we want to offer a program that rewards and inspires members, with plentiful inventory and accessible pricing. Would I love to have a magic wand that let us all have 2012 pricing on 2026 products? Absolutely. I can think of a few other things I'd use it on as well.
So for me, the key considerations are:
- Have we protected elite members and preserved the value of the program for those who spend the most time on our planes and engaged with our program? Yes.
- Are we maintaining industry-leading redemption ability (without going down the road of fully-dynamic revenue-driven pricing)? Yes, no changes here.
- Are we continuing to offer combinations of pricing and benefits that are competitive in both our core markets and the global marketplace? Overall, I think yes, though this always comes down to individual travel and earning patterns.
- Are we communicating openly and proactively about any changes, and giving members the information they need to make informed decisions? I hope so, but if I can improve on this front, I'm listening.
I can understand the increase of mileage required for awards, but the award fees seem outrageous, they should be reduced. Also, i think being elite at any level should have some benefits when booking awards (obviously escalated for the different levels). You can't compensate only your top tier elites and ignore the rest, just my two cents.
Thanks for listening/reading Tiffany
YAY!!!!!! YOU'RE HERE!!!!! WE MISS YOU!!!!!!!
That's all I've got.
Are your loyal Flying Blue Silver and Gold members being protected?
@ Jd @ Julie -- The Silver and Gold benefits continue.
Silvers get their baggage benefits and free seat selection, even on Economy Light fares. Golds continue to have the above, plus lounge access for themselves and a guest even on Business Light.
Yup. And this is one of my issues, in what world is a $3,500 roundtrip ticket “attractive pricing”?
Excellent question =)
Talking points of just like a typical airline executive.
Tiffany, I've been sticking up for you in some other spaces. I don't know you personally, but think it can only be a good thing that someone who deeply understands this community can be in "the room where it happens", even if not every decision is one we like.
That said, you asked "Are we communicating openly and proactively about any changes...?" The headline and first line on the page covering these changes on your...
Tiffany, I've been sticking up for you in some other spaces. I don't know you personally, but think it can only be a good thing that someone who deeply understands this community can be in "the room where it happens", even if not every decision is one we like.
That said, you asked "Are we communicating openly and proactively about any changes...?" The headline and first line on the page covering these changes on your website reads: "Three options. One goal: more flexibility for your travels.
Flying Blue is evolving its reward tickets to better align with your travel needs."
You know how insulting it is when programs try to pretend a devaluation is an enhancement and something we should be happy about. This is the kind of language I would hope you could coach your marketing team to avoid.
@Darin, looks like the people doing the comms gaslight themselves and their colleagues before everyone else. There's no need for anyone to be 'listened to', this very blog has been rightly mocking BA et al for similar communication approach.
And AFAIK fuel prices went up the same for the rest of the routes so there's no justification for the price differential between N. America and the other intercontinental routes other than a desire to...
@Darin, looks like the people doing the comms gaslight themselves and their colleagues before everyone else. There's no need for anyone to be 'listened to', this very blog has been rightly mocking BA et al for similar communication approach.
And AFAIK fuel prices went up the same for the rest of the routes so there's no justification for the price differential between N. America and the other intercontinental routes other than a desire to prioritise credit card points over the frequent flyers that allegedly benefit from these changes and may be travelling anywhere on the network. CUR 85k, MEX/LAX 60k, make it make sense!
@Tiffany
If your only consideration and concern is those who spend most time on your planes, then stop selling miles, end all the credit card relationships.
Then you can reward them all you want.
Tiffany,
How do you read the situation in which One books a FB long distance award being a mere EXPLORER in FB, but Gold on Delta ? Will the Skyteam Gold baggage franchise and the lounge access apply ?
I remember being denied, months ago and way before ITA switched, lounge access in CDG because I bought the ticket with FB miles, even though I was an ITA Skyteam Elite Plus.
Thanks +++
You'll be fine as long as you put your Eurobonus number in the reservation. You're not getting any flexibility on a light fare though!
Hi There Tiffany,
Congratulations on your new position and day to day challenges.
Wishing you well.
Now about just one persons overview below with over 30 years in programs.
I Like flying KLM but unfortunately I'm done spending tens of thousands of dollars in your companies program as I had for years.
My Plan is One World and Star Alliance 100% eliminating Flying Blue completely.
At least Virgin has...
Hi There Tiffany,
Congratulations on your new position and day to day challenges.
Wishing you well.
Now about just one persons overview below with over 30 years in programs.
I Like flying KLM but unfortunately I'm done spending tens of thousands of dollars in your companies program as I had for years.
My Plan is One World and Star Alliance 100% eliminating Flying Blue completely.
At least Virgin has some occasional highly competitive alternative options for value in Upper Class like 40,000 miles from LAX to LHR that I took on an A350
Loved the Virgin Club House @ LHR and I hear it will be even better soon.
These new FB strategies have made the program and unnecessarily complicated and worse what that may likely do with availability at your partners like Virgin and other Sky Team partners and what is and isn't included if awards are available at all now that it will be a sea of customer confusion early on and possibly going forward
Typically when I go to look at point awards they range in Flying Blue from a low if lucky of 130,000 plus approx 400 dollars in taxes from the West Coast to Europe 900,000 one way Departing from San Diego Las Vegas Lax etc
Can you give your fans here 1 solid good reason we should fly KLM to Amsterdam in a 777 200 for massive premium when one can fly BA in a brand new A350 for 57,000 miles in One World?No cancellation fees right up to departure. Their costs have climbed like KLMs and others since 2012 too.Even with 760 dollars in surcharges fees on BA BA still come out the winner with higher fees.Now I can just imagine the tsunami that awaits us in FB new broad based roll outs.
Even before the implemented changes it was a no go most of the time.
Flying home out of London United Polaris for 80,000 miles plus 400 dollars surcharges.No cancellation charges right up to departure.
Yes that where my travel budget is going along with my business travel as well
I perceive your KLM Flying Blue colleagues are out of touch with the Global loyalty programs other than adding unlimited nuisance fees in bundled packages and high gotcha cancellation fees because others do within Europe?You are passionate about travel and knowledgeable as a loyalty program user where would you park your 100k a year budget in travel?
Does FB look/hope for the least educated unaware customer who only flies with LF with blinders on?That said just speaking my truth and whatever you folks do I hope its what they wish for in the end.We as customers still have choices thankfully!Hope I said this respectfully and thank you for your bravery here in OMAAT :);)
@Tiffany Funk, despite my precisely zero engagement with FlyingBlue, I do appreciate that your priorities were to protect elite loyalty members benefits in this devaluation. Additionally I mostly agree that the points outlined at the end of your post are of importance. However the concept of Carrier Imposed Surcharges needs to meet its maker. Especially on award tickets. I would much rather have higher points cost and less cash component to any redemption. I may...
@Tiffany Funk, despite my precisely zero engagement with FlyingBlue, I do appreciate that your priorities were to protect elite loyalty members benefits in this devaluation. Additionally I mostly agree that the points outlined at the end of your post are of importance. However the concept of Carrier Imposed Surcharges needs to meet its maker. Especially on award tickets. I would much rather have higher points cost and less cash component to any redemption. I may be in the minority about that point but if the cost of the product is X Points, charge X points not Y points + Z $$$ (€€€ in this case). Obviously taxes and government fees are additional but anything in the carriers control should be in the points cost.
@ Michael SEA -- From an American perspective, you are 100% correct, which is why the US programs charge higher and higher points prices, without much of a cash component. But points are *really* easy to earn here, you almost have to go out of your way not to.
The situation is a bit different in Europe. Miles are accumulated almost exclusively through flying (we're trying to change that, but there isn't as much of...
@ Michael SEA -- From an American perspective, you are 100% correct, which is why the US programs charge higher and higher points prices, without much of a cash component. But points are *really* easy to earn here, you almost have to go out of your way not to.
The situation is a bit different in Europe. Miles are accumulated almost exclusively through flying (we're trying to change that, but there isn't as much of a loyalty-lifestyle culture), making them much more "precious" and cash co-pays are standard.
So I don't think you're in the minority as much as this being an example of where there isn't an obviously-best approach for a global program. Which is not to say that I think we have it dialed-in currently either; plenty of room for improvements and optimizations.
Great reply! Too many on here (and other blogs) are just greedy basically wanting something for nothing (or cheaper) without understanding the business dynamics. If they don’t like it find another program but all are adjusting. Personally I like FB and will continue to use their program.
I do have to say
Major props to Tiffany for entering the proverbial lion’s den of the Omaat comment section to respond.
I don’t think anyone could ever even fathom a US3 mileage program leader coming to this Wild West place to do the same :)
Please don’t mess up my AF J trip coming up where I used transferrable points ;)
I’m super excited about trying the product.
But again. It Speaks...
I do have to say
Major props to Tiffany for entering the proverbial lion’s den of the Omaat comment section to respond.
I don’t think anyone could ever even fathom a US3 mileage program leader coming to this Wild West place to do the same :)
Please don’t mess up my AF J trip coming up where I used transferrable points ;)
I’m super excited about trying the product.
But again. It Speaks positive volumes of you and Lucky’s friendship with you that you came on to respond in this lawless place ;)
Thank you.
FWIW, I don't think it would be very difficult for the AA loyalty program leader to come to the comment section and answer some questions. Their program is leaps and bounds better than AF/KLM, no sarcasm.
Fair
And a direct response To what I said about a US3 mileage leader coming to respond here.
I will say that the better comparison for this article would be the Avios program leader to let all of us know why the fuel surcharges on BA award tickets never seem to correspond with fuel prices ;)
If we're being honest, Delta's (unofficial?) PR team is at OMAAT, VFTW, LALF, Cranky, (and Seeking Alpha) nonstop... *cough* (Tim, am I missing any of the sites?)
Yes. Too bad the flying experience isn't, justified sarcasm.
And this is why we all avoid speculative transfers as much as possible (and why the Bilt ecosystem, which is built around speculative transfers providing outsized value, is flawed).
Did they match Delta etc.? Yes. Can there still be good value booking with FB? Yes. Are we entering a world where it probably makes sense to concentrate on obtaining status with 1-3 FF programs that you want to redeem with the most while still...
And this is why we all avoid speculative transfers as much as possible (and why the Bilt ecosystem, which is built around speculative transfers providing outsized value, is flawed).
Did they match Delta etc.? Yes. Can there still be good value booking with FB? Yes. Are we entering a world where it probably makes sense to concentrate on obtaining status with 1-3 FF programs that you want to redeem with the most while still keeping as much of your points currency in transferrable form? Yes.
@ Peter_ -- And if that status is Platinum or Ultimate with FB, you get extra inventory at extra good prices! ;)
Ha. Agree completely. It's not completely unappealing to get, uh, "your" credit card and work towards that.
End of the day, the programs that are going to succeed are going to use their programs to reward high status-level members, and it makes sense that you outlined that above as your first key consideration. You don't owe anything to folks that just want to use your program for a 1-2x a year "slam dunk" business...
Ha. Agree completely. It's not completely unappealing to get, uh, "your" credit card and work towards that.
End of the day, the programs that are going to succeed are going to use their programs to reward high status-level members, and it makes sense that you outlined that above as your first key consideration. You don't owe anything to folks that just want to use your program for a 1-2x a year "slam dunk" business class redemption (and many of us are guilty as charged on that score). And if folks want to take 20% off the price, I think you run some transfer bonuses from time to time.
So the real question for a US-based frequent flyer is what programs you should engage with. Personally I want a program that gets me OWE status because it's the best alliance status (no offense). But is there a place for FB as my secondary high-level status? There could be! (And despite the flaws of the Bilt ecosystem, the most appealing part of it is for sure FB Gold by being Bilt Plat).
The issue for AFKL is that they aren't based in the US and their network depends on European connecting traffic. The pricing of FB awards and the benefits of Gold status used to make for a powerful value proposition not too long ago and all these changes are chipping away at them.
That's not a problem for me- I'm not a fan of Lufthansa but they are very handy and reliable for local travel...
The issue for AFKL is that they aren't based in the US and their network depends on European connecting traffic. The pricing of FB awards and the benefits of Gold status used to make for a powerful value proposition not too long ago and all these changes are chipping away at them.
That's not a problem for me- I'm not a fan of Lufthansa but they are very handy and reliable for local travel and I can always use the foreign *A airlines for going further afield- I just hope that AF won't start having to shed routes like BA who've been doing similar things before them.
Peter, that's why I've tried to keep SkyTeam Elite Plus, Star Alliance Gold, and at least oneworld Sapphire, so that when each airline inevitably goes this way, there's still some better treatment for seats, bags, lounges, etc., even if the fare classes go full-on derivative.
As for banks and transfers, some are worth holding, like Amex, Chase, Citi, where the underlying points are not (usually) at risk of disappearing; BILT, we're all hoping they...
Peter, that's why I've tried to keep SkyTeam Elite Plus, Star Alliance Gold, and at least oneworld Sapphire, so that when each airline inevitably goes this way, there's still some better treatment for seats, bags, lounges, etc., even if the fare classes go full-on derivative.
As for banks and transfers, some are worth holding, like Amex, Chase, Citi, where the underlying points are not (usually) at risk of disappearing; BILT, we're all hoping they stick around, but 2027 could be brutal. The saying, 'don't hoard points' usually applies to airlines/hotels (specific programs), because of the unfortunately re-occurring devaluations (see Marriott, Hyatt, SkyPesos, even Alaska starting to show some cracks with partner premium availability, etc.)
Overall, I think these developments are the macro-realities (wars, fuel prices, general economic strain, recession, excessive greed by the ownership class against consumers and workers, etc.) Anyhoo, that may be too much for some to digest, but there's 'reasons' for these devaluations. I wish we could have some baseline consumer protections so that they wouldn't bite as much. Maybe that's talk for a different comment section.
Award fees are outrageous and with these basic award miles devaluation, goodbye Flying Blue
$609 for J is outrageous? Maybe you can’t afford to travel in a premium class. Sorry but that is money I find in my sofa cushions (made $40,000 today in The stock market)
@Retires Gambler, why don't you just stick to private jets then? Public transport is for the poor.
"The more inclusive entry level award fares will become “Light” fares, and if you want more things included..."
How can an extra level fare be more inclusive, but not have more things included?
Also, are people regretting being so excited about Tiffany being hired at FB?
To me, Flying Blue becomes a niche program once again.
You seem to partial to AF/KLM here. Was it not 50K for TATL J like 3 years ago? Now 75K for standard, so 50% increase (along with similar one in fees), resulting in almost $500 price hike. The competitiveness of the program (at least for regular members) is mostly gone.
Compare with similar ticket via United (for cardmembers): 80K+$228 vs 75K+$608, makes FB miles considerably less valuable then UA miles.
@ BVK -- I agree, a 50% increase is huge (though admittedly 50K was among the lowest costs in the industry, so that percent increase doesn't tell the full story of the competitiveness of current pricing).
Obviously Flying Blue won't be for everyone, and in your situation, there are cases where the program might not make sense. As a Flying Blue Platinum member who usually transfers points to the program whenever there's a 20-25% transfer...
@ BVK -- I agree, a 50% increase is huge (though admittedly 50K was among the lowest costs in the industry, so that percent increase doesn't tell the full story of the competitiveness of current pricing).
Obviously Flying Blue won't be for everyone, and in your situation, there are cases where the program might not make sense. As a Flying Blue Platinum member who usually transfers points to the program whenever there's a 20-25% transfer bonus, I'm still getting excellent value, particularly given the better availability for elite members.
@BVK, he has ties to the new head of Flying Blue, of course he's not going to slam them like he does other programs.
He even published an article titled "There’s A New Head Of Flying Blue, And I Couldn’t Be More Excited!".
@ yoloswag420 -- I'm not sure what part of my coverage you disagree with? I literally put in the headline that this is a devaluation. And it absolutely is a devaluation. Period. This isn't good for members.
Frankly I'd assume Tiffany wasn't the mastermind behind this, because projects like this happen on a very long horizon. To be clear, I haven't talked to her about whether or not that's the case, but that's my assumption,...
@ yoloswag420 -- I'm not sure what part of my coverage you disagree with? I literally put in the headline that this is a devaluation. And it absolutely is a devaluation. Period. This isn't good for members.
Frankly I'd assume Tiffany wasn't the mastermind behind this, because projects like this happen on a very long horizon. To be clear, I haven't talked to her about whether or not that's the case, but that's my assumption, as this is presumably part of a much bigger commercial decision.
"...projects like this happen on a very long horizon."
Yoloswag420 seems a bit naïve on how frequent flyer programs are planned and changes rolled out. This would have been months in the making.
Tiffany was quite literally installed as the head months ago...
But don't let facts get in the way of your feelings @TravelinWilly
Would you like a tissue, dear sweet snowflake?
@ yoloswag420 -- Right, I'm trying to explain to you that these kinds of projects typically take way more than months to implement. Over time I've had some conversations with airline executives where changes seem fairly straightforward, but they were in the works for years.
@ yoloswag420 @ TravelinWilly -- Indeed, I can't take credit for the work of many, many, smart and dedicated people, over a period of 16+ months, trying to best tackle the challenge of balancing commercial realities with loyalty considerations. These are hugely complex decisions.
But I'm happy to help communicate the changes honestly and transparently, and provide clarity however I can.
It is quite obvious he is being protective of his friend, sorry, but it is what it is
Ben, if a loyalty program is only valuable for top-tier elites on very specific routes, it’s simply not a valuable program overall.
Even best case, you’re paying ~$1,000 in taxes + 150k miles for a return from MIA to Europe. At your own valuation of 1.3 cents per FB mile, that’s $1,950 in miles, or ~$2,950 total value.
Meanwhile, ARN–MIA return on TK can be ~$2.4k cash, and you actually earn miles on top of that.
@ Reyyan -- There are many facets to a loyalty program. I don't think any one program is or isn't useful to everyone/most people, as it all depends on your specific needs.
Regarding your ARN-MIA example, you're absolutely right. But that's only useful if you want to fly roundtrip from ARN to MIA. There's no denying that out of many markets, business class fares are more reasonable than ever before, to the point that they're...
@ Reyyan -- There are many facets to a loyalty program. I don't think any one program is or isn't useful to everyone/most people, as it all depends on your specific needs.
Regarding your ARN-MIA example, you're absolutely right. But that's only useful if you want to fly roundtrip from ARN to MIA. There's no denying that out of many markets, business class fares are more reasonable than ever before, to the point that they're a good deal using some sort of a "pay with points" redemption, compared to redeeming miles, as frequent flyer programs have been increasingly devalued.
It's over 100k each way for standard if you're going anywhere other than CA/US/MX- more than 200% up. It's egregious.
You can easily transfer to Flying Blue and can quickly earn miles with bank cards. Also, AF/KLM frequently has transfer bonuses (I just used one to add miles to my account). Overall I frankly think the pricing is still reasonable. Of course maybe I'm just sitting on a lot more miles and bank points than most and have the finances to not worry about $1000 or less add on fees. I guess all about your lifestyle and finances.
@Retired Gambler, if you have the finances to not worry about $1k on fees, you can always buy a cash ticket and avoid any stress over award availability!
@throwawayname - you are correct and I do pay cash for hotels and airlines of if I don’t feel I’m getting g value from the millions of points/miles I have across practically every program. Nice problem to have I know but that is my situation so I really don’t freak over program changes - I adapt
I don't think anyone is 'freaking over' these changes. We know that FB isn't what it used to be, and the rationale for the changes isn't totally unhinged- inflation always does its thing and AFKL have been selling lots of miles out to banks etc.
The cumulative effect of the changes is that people do need to adapt as you do, since AFKL become even less attractive for those who fly within Europe (Platinum...
I don't think anyone is 'freaking over' these changes. We know that FB isn't what it used to be, and the rationale for the changes isn't totally unhinged- inflation always does its thing and AFKL have been selling lots of miles out to banks etc.
The cumulative effect of the changes is that people do need to adapt as you do, since AFKL become even less attractive for those who fly within Europe (Platinum requires 60 Y cross-border non-basic Y segments and everyone else's points are objectively worth less).
The only bit that's really disappointing
is the communications around the changes - the notice given is less reasonable than it may seem as lots of people are on holiday here in Europe, and portraying a decision to devalue as positive is something that's been done before and universally disliked (to the point of contributing to loyalty managers at VS and BA losing their jobs) so you'd hope for a more candid take.
Don't worry much about Retired Gambler; he talks a big game on here, LALF, and VFTW, while pulling up the ladder behind him. (Perhaps, he's really just 'all hat, no cattle.')
Your assumption is that the value (service and quality) is 1 to 1. I only fly business in AF a few times/year and it has always been much better than ual. Your mileage may vary but better value here probably requires a big asterisk.
Is this the first order of business for our Ms. Tiffany Funk?
Or she has not joined yet?
These changes would have been, typically, in the funnel well before Tiffany joined.
At least, I really hope so.
I’m not hopping on the silly “how dare she” or “I couldn’t be more excited…” mocking narrative re: Tiffany or Ben. Lucky clearly has a good relationship with her and it’s obviously no one’s fault how a friend chooses to make money in their corporate field.
But it’s pretty naive to assume someone who started in their position 3 months ago had no influence on this decision.
Did the analysis on this start before...
I’m not hopping on the silly “how dare she” or “I couldn’t be more excited…” mocking narrative re: Tiffany or Ben. Lucky clearly has a good relationship with her and it’s obviously no one’s fault how a friend chooses to make money in their corporate field.
But it’s pretty naive to assume someone who started in their position 3 months ago had no influence on this decision.
Did the analysis on this start before she arrived? Most likely, yes.
But the fact that it was announced three months after she arrived makes it pretty clear that she, at a minimum, had final say over the final terms, analysis, decision, and communication around the changes.
It would be very strange for someone in charge of an entire program for three months to just say “well… I had nothing to do with this and don’t support it. Don’t blame me” ;)
I hate this since it’s just another value extraction at the expense of consumers but it is still a business to make money and it’s no surprise they’re targeting chase/capital one/citi/amex card members with transferable points who are trying to game the system within the rules of the system. Consumers who probably rarely travel af/klm except when they find a decent deal with their transferable points. If you were a delta customer using delta points, this doesn’t impact you. It’s pretty targeted IMO
I mean… hell. She came from point.me where many of us go to game the system to our advantage. She was probably hired to execute this exact change. She’d have an unrivaled ability to know the price elasticity of those types of transferable point customers
@MaxPower , I agree with all that, but the question is WTF are they still giving N. America better pricing than the other long-haul destinations? Are they really afraid that Ghanaian cardholders will swamp the system with the transferrable points they don't have and make it impossible to buy tickets to/from ACC at any price?
In both of the examples, Light fares for Ultimate members show no change fees, while Standard shows 70 EUR. This has to be a mistake, right?
@ Darin -- Yep, I've confirmed that this is an error, and that should show correctly when these fares launch.
European style of fare pricing and entitlements are ridiculous. Especially when we’re talking about business/1st class fares. Imagine paying thousands for a premium seat and you can’t even take checked bags or make changes.
And the new paradigm is now in USA, which will implement with even more anti-customer annd extractive measures and policies.
I would make the almost blasphemous argument now that MileagePlus is actually the most compelling program now for TATL awards, albeit with the caveat that you need to be fully bought into their ecosystem and have elite status. That’s sad given I had been considering FlyingBlue more and more given the ease of point accumulation via transferable currencies but this probably kills me on that for now, at least until US carriers do the same...
I would make the almost blasphemous argument now that MileagePlus is actually the most compelling program now for TATL awards, albeit with the caveat that you need to be fully bought into their ecosystem and have elite status. That’s sad given I had been considering FlyingBlue more and more given the ease of point accumulation via transferable currencies but this probably kills me on that for now, at least until US carriers do the same thing which is surely coming given the unbundling of cash fares already.
The ability if you have 1K/Global Services and a co-branded card to routinely book economy awards for 29,000ish points and then upgrade to Polaris via PZ or PN inventory without any real taxes or fees unless flying to LHR is essentially impossible to beat. Granted, it requires flexibility in airports for the initial TATL leg but if you’re using a tool like seats.aero you can find some seats to at least one large European airport any day of the week. Again, this is only the case with top tier status and a card but still nothing else matches that pricing. Not to mention that a Global Services member can force upgrade both ways again if separate PNRs with the purchase of a premium cabin creating guaranteed award seats and I can’t think of any other carrier that matches that. You do have to deal with hit and miss UA service and the definite degradation of Polaris lounge food but if the main goal is to sleep on a TATL, I’d argue the bedding makes up for it. This all makes me sound like a real UA apologist when J have a lot of other gripes with them but in terms of pure value, they’re probably the only program I still see value in, provided again you have elite status.
You don't even need to be elite, you just need to have the credit card. United's award availability and rates for cardmembers is to me the most positive story of the year in the points/miles space. I have booked EWR-LAX for 26k in Polaris, LAX-ORD-YYZ for 25k in First, LAX-SFO-LHR for 68k in Polaris. I happen to be elite, but that same availability would have been there if you just had the credit card, just...
You don't even need to be elite, you just need to have the credit card. United's award availability and rates for cardmembers is to me the most positive story of the year in the points/miles space. I have booked EWR-LAX for 26k in Polaris, LAX-ORD-YYZ for 25k in First, LAX-SFO-LHR for 68k in Polaris. I happen to be elite, but that same availability would have been there if you just had the credit card, just at a slightly higher rate. Prior to the changes this year, these routes were never available at a reasonable rate.
Yah, I hate to say it but I've been reconsidering MileagePlus too. A year ago, I felt like the value just wasn't there at all versus say Aeroplan or FB. Now though... Ok I just got SQ JFK-FRA for 60k on AP but mostly it's 75k TATL now. MP it's 80 with card...but with free cancel. I'm starting to value that free cancellation a lot more - I've had to deal with a lot of...
Yah, I hate to say it but I've been reconsidering MileagePlus too. A year ago, I felt like the value just wasn't there at all versus say Aeroplan or FB. Now though... Ok I just got SQ JFK-FRA for 60k on AP but mostly it's 75k TATL now. MP it's 80 with card...but with free cancel. I'm starting to value that free cancellation a lot more - I've had to deal with a lot of flux in the last year, and multiple times I slapped in flights on "maybes"/"just in case"s. Not to mention it helps that their tech is so good, you're not fighting with the web site/app much to do whatever it was you wanted to do.
I think Flying Blue is continuing to be very smart about their changes and making sure to 1. reward loyalty and frequent flyers 2. not making things too complicated to understand 3. going out of their way not to loose frequent flyers the way British Airways, Lufthansa or even a United have in terms of steering spend their way.
It's currently the only frequent flyer program I actually pay attention to because I feel spend...
I think Flying Blue is continuing to be very smart about their changes and making sure to 1. reward loyalty and frequent flyers 2. not making things too complicated to understand 3. going out of their way not to loose frequent flyers the way British Airways, Lufthansa or even a United have in terms of steering spend their way.
It's currently the only frequent flyer program I actually pay attention to because I feel spend on their airlines makes sense. For every other airline I've gone free agent because they went the opposite route.
If we're being honest, KLM's lounges aren't worth accessing anyways.
Ben, I disagree with your swipe at M&M. FB is basically copying the changes that Miles & More introduced roughly a year ago. I think the comparative usefulness of these programs very much depends on your travel patterns. I never found Flying Blue a particularly useful program because I have rarely found decent award availability at acceptable prices for the flights that I was interested in (ie excluding Business class tickets for 600,000 miles). M&M...
Ben, I disagree with your swipe at M&M. FB is basically copying the changes that Miles & More introduced roughly a year ago. I think the comparative usefulness of these programs very much depends on your travel patterns. I never found Flying Blue a particularly useful program because I have rarely found decent award availability at acceptable prices for the flights that I was interested in (ie excluding Business class tickets for 600,000 miles). M&M has gone downhill in recent years, but still has better award availability than FB imho.
@ CSP18 -- You're absolutely right that travel patterns of course matter. You're also right that Lufthansa has more saver level award availability than Flying Blue, I think that's hard to dispute.
What I struggle with for Miles & More is the surcharges. Best I can tell, a one-way business class award from JFK to FRA currently has $1,425 in carrier imposed surcharges. To me that's very different than $340 in surcharges. And that says...
@ CSP18 -- You're absolutely right that travel patterns of course matter. You're also right that Lufthansa has more saver level award availability than Flying Blue, I think that's hard to dispute.
What I struggle with for Miles & More is the surcharges. Best I can tell, a one-way business class award from JFK to FRA currently has $1,425 in carrier imposed surcharges. To me that's very different than $340 in surcharges. And that says nothing of the very high fees to cancel. That pricing is so high that I wouldn't even consider booking it.
Surcharges with United for North America - Europe in business class can be as low as $70, while Flying Blue is over $500, which is awful. Quit making the argument this is good news because you are Platinum and your friend now leads Flying Blue.
@ Jd -- United MileagePlus has zero surcharges, just taxes & fees. And nowhere did I make the argument that these changes are good news, so I'm not sure what you're reading? This is a devaluation...
Yes, that is a particular problem of flights from and to North America and think that these surcharges are outrageous. For flights from Europe to other continents, surcharges are still high, but largely in line with what you would pay in other European programs as well. Lufthansa recently also increased changing and cancellation fees across the board (including for revenue tickets), and these changes are tough and significantly reduce the value proposition of these fares....
Yes, that is a particular problem of flights from and to North America and think that these surcharges are outrageous. For flights from Europe to other continents, surcharges are still high, but largely in line with what you would pay in other European programs as well. Lufthansa recently also increased changing and cancellation fees across the board (including for revenue tickets), and these changes are tough and significantly reduce the value proposition of these fares. But you can avoid the change and cancellation fees by booking a flex ticket (and it seems that the mileage surcharge for such tickets is often reasonable, just a few thousand miles). However, there is a quirk in the booking system. If you do not specifically search for Business class availability, it will still show you business class prices, but not all of the available fare options.
The biggest advantage of having some sort of elite status at a European airline is basically the perks you get when flying, like added luggage, fast track and lounge access. Because the points themselves are sort of pointless (no pun intended) by now. I'm part of programs in the three major alliances and share about one million points between the accounts, but there's been no way to redeem them with award flights that make sense...
The biggest advantage of having some sort of elite status at a European airline is basically the perks you get when flying, like added luggage, fast track and lounge access. Because the points themselves are sort of pointless (no pun intended) by now. I'm part of programs in the three major alliances and share about one million points between the accounts, but there's been no way to redeem them with award flights that make sense with any of these programs for well over a year now. If there's even award flights available in the first place, then I'm not going to use 30000 points on a redemption ticket that costs more in fees than a normal revenue ticket would cost. It basically prices the points in the negative values, a liability instead of an asset.
So it makes perfect sense that people in Europe just want to cut the crap and fly Ryanair and Wizzair and not contribute to such loyalty 'incentives' anymore.
Hi Ben, would you be interested in doing a little blurb confirming how this impacts “non-solo” travel for Plats/Ultis? I haven’t seen that addressed anywhere yet.
This is a devaluation impacting families checked bags, grandparents access to lounges, correct?
I don’t think the graphics make that abundantly clear.
It used to be all passengers still had lounge access, or 2 checked bags. Has that changed? Thanks!
And if that’s the case, there’s no simple answer to the loss of benefits.
If booked all together, only 1 guest can enter the lounge?
But it’s not like you could only book 1 passenger Light as your guest, and then the others Standard so they can get in too? Or can you?
If not, then separate PNR’s for them as Standard would mean they can’t select free seats etc.
So some VERY complicated...
And if that’s the case, there’s no simple answer to the loss of benefits.
If booked all together, only 1 guest can enter the lounge?
But it’s not like you could only book 1 passenger Light as your guest, and then the others Standard so they can get in too? Or can you?
If not, then separate PNR’s for them as Standard would mean they can’t select free seats etc.
So some VERY complicated math for larger families now on value of bag fees, lounge access? In addition to ambiguity in the graphic.
I’m getting ahead of myself. Have I missed anything or is this just now all much more complicated for families?
I’m sorry, the more I look at it I’m seeing extra.
Lounge access is now included “per passenger” with Platinum status?
But has the number of checked bags changed? The wording there is slightly more complicated. 1 bag for everyone now, but the Plat member gets 3 total?
@ loess-combers -- I just updated the post to reflect that. If you're an elite member, everyone traveling on the same reservation gets the same perks, including for lounge access, checked bags, free ticket changes, etc.
Thanks Ben! That makes sense.
If I asked one more it would be… these “perks” are dynamic now? If your status goes up or down inbetween booking and flying, these perks come and go also?
Or if booked while Platinum, they are locked in?
@ loess-combers -- If your status is downgraded before you travel, you would no longer receive those elevated perks, as I understand it.
Actually i think not I had experience on return leg from Vie as sky team elite plus. they mentioned that only one on the same ticket with status has the free bag. When mentioned that we did not have any issue otw there the call to supervisor changed that Meanwhile when iwas googling it the Ai have me the answer that it is not always guaranteed.
What about AF award seats booked using other airlines' miles? For example, AF economy is much cheaper booking w/ Virgin. Will they book into Standard or Lite?
@ Trey -- I just updated the post to answer that. Nothing should change if booking Air France or KLM through another program.
Thanks!
Given the comparatively high cash component on these fares (especially ex-EU as opposed to ex-NA), AF is becoming less and less of a competitive option to me. Maybe this is me being an "American tourist" but I usually won't travel to EU without a check-in bag so at that point I'm relegated to the 75K price point. JFK-CDG on B6 can be had for effectively the same point cost (78K avios) with essentially negligible taxes/fees....
Given the comparatively high cash component on these fares (especially ex-EU as opposed to ex-NA), AF is becoming less and less of a competitive option to me. Maybe this is me being an "American tourist" but I usually won't travel to EU without a check-in bag so at that point I'm relegated to the 75K price point. JFK-CDG on B6 can be had for effectively the same point cost (78K avios) with essentially negligible taxes/fees. When factoring in the cash component, isn't AF basically the most expensive way to travel East coast - EU now (without status), barring maybe EK?
@ Bhasket -- With how long haul premium cabin award availability has evolved over time (for the worse), I tend to focus less on the minimal differences in pricing between programs, and more on whether there's actually availability. After all, it's not like I typically have five different saver level award options when I'm considering a particular trip.
Yes, in your situation I'd absolutely rather do JetBlue at that price. But of course Air France...
@ Bhasket -- With how long haul premium cabin award availability has evolved over time (for the worse), I tend to focus less on the minimal differences in pricing between programs, and more on whether there's actually availability. After all, it's not like I typically have five different saver level award options when I'm considering a particular trip.
Yes, in your situation I'd absolutely rather do JetBlue at that price. But of course Air France and KLM have a much more comprehensive network across Europe and North America (when it comes to long haul service).
Its a race to the bottom amongst the big European airlines. Loyalty to an airline or hotel in any form is simply not worth it any more.
It keeps on mentioning providing the individual with what they value. But, I also would like some clarification. As a flying blue gold elite, if I book a light fare for me and two traveling companions will my traveling companions get the extra 2 bags per person and lounge access also or do I get the benefits only and we now have 2 bags for 3 people and lounge access only for me? It makes...
It keeps on mentioning providing the individual with what they value. But, I also would like some clarification. As a flying blue gold elite, if I book a light fare for me and two traveling companions will my traveling companions get the extra 2 bags per person and lounge access also or do I get the benefits only and we now have 2 bags for 3 people and lounge access only for me? It makes a big difference. If it is the latter it seems to be punitive towards frequent fliers wishing to holiday with their family or friends. I am relatively new to sky team elite status with flying blue but from what I understand sky team benefits only apply to the traveler and not their traveling companions.
Also, your ads keep on automatically opening on my computer and going into full screen mode. I can't take it anymore. I close the ad and it does the same thing a second time 2 seconds later. While typing this message it has happened 8 times now. The worst part is after the second time there isn't even an x to close the ad on the screen, it just keeps on going into full screen mode.
@ JC1 -- They each receive those perks of elite status, assuming you are all on the same booking.
Flying Blue was arguably the best FF program maybe 3-4 years ago but when you partner with every single transferrable currency, have your own credit card, and fly to the US a lot, it seems that the inevitable result is a series of increasing devaluations.
You know the change is extremely bad when recognising status benefits is labeled as "good news", lol.
I also love how FB frames this as adjusting to individual travel needs. That makes so much sense - removing flexibility from a ticket that costs the same amount of miles as ticket with flexibility used to totally makes the offer more aligned with my travel needs. All I ever needed was to not be able to change/cancel...
You know the change is extremely bad when recognising status benefits is labeled as "good news", lol.
I also love how FB frames this as adjusting to individual travel needs. That makes so much sense - removing flexibility from a ticket that costs the same amount of miles as ticket with flexibility used to totally makes the offer more aligned with my travel needs. All I ever needed was to not be able to change/cancel ticket when my needs change.
Honestly, this is even more insane gaslighting than what they did with BOB at KLM.
Thanks for framing this as the devaluation it is. Very disappointing changes.
Don’t get me wrong. I love flying blue for certain aspects but my god do I think surcharges are getting more and more expensive. I’m wondering how they are passing on surcharges for Delta domestic flights when Virgin Atlantic doesn’t charge for them. Also I feel like this reaction towards this Flying Blue change is hypocritical, considering how basically the same changes towards delta one and united Polaris were met with much more criticism
"There’s A New Head Of Flying Blue, And I Couldn’t Be More Excited!"
Proceeds to nickel and dime the entire program and devalue it LOL
Seriously, the least they could do would have been to lower redemption rates for the light fares, then they could have credibly claimed to enhance value and choice for at least some members, but they're obviously not concerned about coming across as customer-friendly.
@ Throwawayname -- I'd love that too, but there just isn't a reality in 2026 where a program tied to a publicly-traded airline is going to be lowering redemption rates across the board AND preserving inventory levels.
There are always tradeoffs and balances to consider. For Flying Blue, with all things considered in this environment, I'm hopeful we've landed in the right place.
@Tiffany , you wouldn't be 'lowering redemption rates' if you moved the standard business class redemption to 105k each way - exactly as you have done- while keeping the light fare at 75k.
The light fare IS the new product, and it IS about value and choice. In fact, there's a publicly quoted airline that's recently done exactly that; none other than your main competitor! And I haven't seen anyone criticising them for 'lowering'...
@Tiffany , you wouldn't be 'lowering redemption rates' if you moved the standard business class redemption to 105k each way - exactly as you have done- while keeping the light fare at 75k.
The light fare IS the new product, and it IS about value and choice. In fact, there's a publicly quoted airline that's recently done exactly that; none other than your main competitor! And I haven't seen anyone criticising them for 'lowering' the price of a product that they'd never previously offered (though we can all criticise them for a multitude of other things). I'm a bit surprised that I need to spell all this out to you when you've been working with an entire team of people whose job is to look at that sort of stuff.
LOL - it's disappointing. At least Scott and Mark at Air Canada would personally make statements. No statement here.
I see a response saying how wonderful pricing is for Platinums. I'm very content with the fact that my FB Gold days are in the rearview mirror so I will be leaving all that special pricing to the masochists that enjoy it!
@ Greg -- Hi, nice to meet you! What can I help clarify?
No other program has been devalued so sharply than Flying Blue. Its a very horrible redemption program now. I don't know how i will spend my remaining flying blue points but once i do I will delete my account,
Looks like tiffany funk wasnt a great pick after all lol
"we’re not going to punish you for booking the cheaper fare"
proceeds to punish you for booking the cheaper fare.
Hah my thoughts exactly...
It does not look like the fees are lower for the standard ticket. $608 for light and $608 for standard.
@ Peter -- It's the Flex fares that come with reduced carrier imposed surcharges. The Light and Standard fares have the same surcharges, though Flex fares allow changes and redeposits for a fee.
I can't think of many FFPs introducing two huge devaluations in the space of a couple of years. In late 2024 I bought a ticket from SCL all the way to ATH for just 50k FB miles and it included two bags and two lots of lounge access. It looks like same ticket today is going to be ca. 106k and with a higher YQ to boot...and the worst part is that there's no guarantee...
I can't think of many FFPs introducing two huge devaluations in the space of a couple of years. In late 2024 I bought a ticket from SCL all the way to ATH for just 50k FB miles and it included two bags and two lots of lounge access. It looks like same ticket today is going to be ca. 106k and with a higher YQ to boot...and the worst part is that there's no guarantee of the prices not climbing even further. Do you really see that modus operandi as 'attractive'?
While I agree that E+ status is very useful across the alliance, the only sensible conclusion appears to be that keeping any sort of mileage balance in FB has become extremely risky.
@ Throwawayname -- "I can't think of many FFPs introducing two huge devaluations in the space of a couple of years." Really?! :p
Really!
I should've clarified I was only talking about redemptions. Changing earning rates and/or elite qualification criteria may take value away from a programme but it doesn't actively harm what members have already accrued.
@ Throwawayname -- Take your pick of programs. I can think of major back-to-back devaluations within that timeframe with United MileagePlus, Avianca Lifemiles, Etihad Guest, and Emirates Skywards, just to name several.
I am surprised at how 75K and $600 is an attractive price “I have to say that Flying Blue still has attractive pricing”.
So many other programs have cheaper mileage and tax/fees. Superior cabins, food, and lounges too.
Also, I am surprised at how the author didn’t see the Lufthansa change fees, they are always clearly listed when you select a fare on the Miles and More site?
It's only 75k if you're going from/to one of three countries. More like 105k for anything else.
@ Hans -- That amount includes over $220 in taxes, which you'd pay on any airline. Currently the average business class YQ across the Atlantic on Air France or KLM is around $340, which is more than I'd like to pay (of course), but less than the $1,000+ at Miles & More.
I'm curious which airlines have lower fees and better lounges, cabins, and food?
Regarding Miles & More change fees, I didn't say I...
@ Hans -- That amount includes over $220 in taxes, which you'd pay on any airline. Currently the average business class YQ across the Atlantic on Air France or KLM is around $340, which is more than I'd like to pay (of course), but less than the $1,000+ at Miles & More.
I'm curious which airlines have lower fees and better lounges, cabins, and food?
Regarding Miles & More change fees, I didn't say I couldn't see them, just that I was surprised at how high they were.
My latest transatlantic business class redemption on TAP came to a total of €61 in taxes and charges, and it was only that high because I'm connecting at LIS rather than originating from there. UX, SK, ET are similarly attractive. Enjoy it while it lasts.
@ Throwawayname -- Sorry, I'm confused. Between the US and Europe, doesn't TAP Air Portugal charge 100K miles? Ethiopian Airlines has a better business class than Air France? Regarding Air Europa, how does one even find business class award availability on the airline? I haven't seen a long haul business class award seat to the US on the airline in eons.
Of course this is a devaluation and I'm all for calling it that, but...
@ Throwawayname -- Sorry, I'm confused. Between the US and Europe, doesn't TAP Air Portugal charge 100K miles? Ethiopian Airlines has a better business class than Air France? Regarding Air Europa, how does one even find business class award availability on the airline? I haven't seen a long haul business class award seat to the US on the airline in eons.
Of course this is a devaluation and I'm all for calling it that, but I also think it's important to be realistic. I just don't think the claim is true that endless programs both have way better award pricing, and also have a better business class product.
- I'm not going to the USA and you don't even need a TAP account. The flights I'm taking are available for less than 80k with LifeMiles or Aeroplan vs over 100k with AF.
- Product evaluation is both subjective and route-dependent. The ET 777 is unacceptable for long haul, but so is the AF business class product to IST and RAK, from where their app advertises hot meals which they haven't served in aeons....
- I'm not going to the USA and you don't even need a TAP account. The flights I'm taking are available for less than 80k with LifeMiles or Aeroplan vs over 100k with AF.
- Product evaluation is both subjective and route-dependent. The ET 777 is unacceptable for long haul, but so is the AF business class product to IST and RAK, from where their app advertises hot meals which they haven't served in aeons. The lounge at 2E is cute but taking buses and shuttles to connect 'within' the terminal (non-Schengen pax are sent elsewhere and have to make their way back) makes my blood boil, and so do the rodents at AMS. I like certain parts of AF but not enough to pay a huge premium to fly them.
- Air Europa have plenty of award availability for my routes- the only problem is that Eurobonus will charge me double miles so I have to ring Virgin up for redemptions.
I get that you're based in the USA but nobody's going to start evaluating AA on the basis of whether they offer good value specifically for travellers who are exclusively flying on routes involving France or the UAE so I'm not sure why anyone would do that with AF, TP etc and the US.
@ Throwawayname -- I'm curious, which routes are you flying? When you're citing how much you're paying in fees, award availability, etc., that's a helpful detail to include.
Helpfully the blog munched my comment, something that hadn't happened in a while.
Briefly, Brazil is TAP's most important transatlantic market, so, if you were going to make an assumption about my destination, that would be a lot more logical than the US- and it would be correct.
I go to other places, too- basically everywhere other than Oceania. It doesn't really matter though. AFKL surcharges are not as horrible as those of LHG...
Helpfully the blog munched my comment, something that hadn't happened in a while.
Briefly, Brazil is TAP's most important transatlantic market, so, if you were going to make an assumption about my destination, that would be a lot more logical than the US- and it would be correct.
I go to other places, too- basically everywhere other than Oceania. It doesn't really matter though. AFKL surcharges are not as horrible as those of LHG and BA, and you're absolutely right to point that out, but they're worse than those of basically all other European airlines (curiously including IB!) and many/most foreign airlines that fly to Europe (e.g. AV, VN, KQ).
@ Throwawayname -- Okay, so then using Brazil to Europe as an example, Flying Blue charges as little as 85K miles with no carrier imposed surcharges. That's not bad, right? :-)
No, that's Europe TO Brazil.
Surcharges FROM Brazil are outlawed, so my last F redemption on Lufthansa was ca. €35 in fees.
@ Throwawayname -- Right, I don't think that contradicts anything I said. So I'm just looking at TAP business availability from LIS to GRU to GIG. I see zero dates through the end of the schedule with availability through Lifemiles. Are you seeing something different?
That's bizarre, I literally bought my return last night!
Pointsyeah.com is showing me 2 business class seats available through LifeMiles on the direct LIS-GIG for 29 Aug and one via OPO on the previous day @72500+$70. A fair few seats available through Aeroplan for 80k+$84 late Aug/early Sep.
TAP have been a bit tighter with partner availability in the past, but I'm seeing quite a bit now.
@Ben,
Lounges, CX > any and all AF. I had some excellent made to order crepes compared to the two (and only two!) hot dishes I've had for breakfast at the AF Lounge in CDG. For their hub airport, their offering is quite sad.
Cabins, UA > AF. I prefer the Polaris seats over the AF seats. Yes, the AF seats are good, but Polaris bedding is better. The "comforter" is much thinner...
@Ben,
Lounges, CX > any and all AF. I had some excellent made to order crepes compared to the two (and only two!) hot dishes I've had for breakfast at the AF Lounge in CDG. For their hub airport, their offering is quite sad.
Cabins, UA > AF. I prefer the Polaris seats over the AF seats. Yes, the AF seats are good, but Polaris bedding is better. The "comforter" is much thinner than I was expecting on AF, and personally, I rank a flush Polaris seat with any AF seat. On this topic, I can select a flush Polaris seat for free.
Food, any airline > AF. This is probably not popular, but I am not a huge fan of the food on AF. I last flew them in early July. Looking at my pictures, I don't like seafood, so virtually the whole first portion of the meal I didn't eat anything. The salad had a bit too much spinach for me. The bread was cold, but ok. I may sound like a picky eater, I just don't really like cold seafood on planes. The meat entree I had looked bad, but tasted pretty good, and similar with the dessert. Overall, I found it (in my many cases) to be overhyped and average, at best. Pre-ordering had lackluster options as well. AA has lots of misses, but their catering is usually decent, and I prefer it much more than AF. I'll even throw B6 in here, I had a great flight on them a few years ago, but haven't flown them recently, so hard for me to give an accurate assessment.
Price, AA and UA booked with Alaska/HA or LM/AC/UA. This is just me, but again I don't see the hype for AF/KLM when it comes at a high premium in tax/fees, especially when these redemptions were 50K not too long ago.
Heck, you can still book AA for 55K and the minimum in taxes/fees.
This is just for CDG, going over the whole continent of Europe brings much more competition with regards in products to/from the US. I've purposely only selected airlines that fly nonstop to CDG for this comment.
Who are these mythical airlines?
@Gene, see above.
Agree. It's not an attractive price.
Why not? The ticket can cost $5000. I'll gladly pay 75,000 Flying Blue miles and $600 as an alternative. Maybe I'm just different with respect to finances but sub $1000 fees isn't a problem. I just deduct that from the price listed for the ticket, do the math and understand still how much value I'm getting from the miles.
What does 'the ticket can cost $5000' mean? It can cost even more than that, or a lot less. Condor are currently selling €1480 return tickets in business class flat seats on FRA-PUJ. Using your logic, we can deduct $1000 from that and be left with €624 which can be saved if one uses just 170k Flying Blue miles which in turn gives us a valuation of €0.0036 (just over a third of a cent)...
What does 'the ticket can cost $5000' mean? It can cost even more than that, or a lot less. Condor are currently selling €1480 return tickets in business class flat seats on FRA-PUJ. Using your logic, we can deduct $1000 from that and be left with €624 which can be saved if one uses just 170k Flying Blue miles which in turn gives us a valuation of €0.0036 (just over a third of a cent) per mile. Sounds like a great deal, in fact it's so well-priced that they can't even afford to let you into the lounge!