Over the years we’ve seen airlines participate in all kinds of viral dance challenges, though no airline video has ever put a smile on my face quite as much as this one…
Drukair’s feel-good dance video
Drukair is the national airline of Bhutan, which is a gorgeous country that I had the opportunity to visit a few years back. To commemorate the country’s 114th National Day, the airline has release an incredible dance performance to “Jerusalema.” It doesn’t seem that it’s possible to embed the video, but you can watch it for yourself at this YouTube link.
I can’t even put into words how much I adore this video:
- The production value is excellent, and I can’t imagine the number of people and hours of work it took to make this a reality
- The scenery in the video is gorgeous — talk about amazing avgeek views, and also views of one of the most spectacularly beautiful places in the world
- This is just such a feel-good song to begin with, and the amazing Drukair staff put such passion and love into the video that you can’t help but just fall in love
I was having a pretty good day before I watched this video, but now I feel like I’m on Cloud 9. It’s just such a pleasure to watch, and I’m now listening to the song on repeat in the background.
I also love the message at the end of the video:
We hope this music video lifts the spirits of our countrymen, as it is a symbol of unity and strength. This is a small way of hope in the rainbow of all the possibilities that await us. We shall return to the skies bigger, better, and stronger.
The video certainly lifts the spirits of more than just people from Bhutan, but I get the National Day angle here!
How did the Jerusalema dance challenge start?
For context, the original Jerusalema song is a couple of years old, and was produced by South African DJ Master KG.
The whole dance challenge concept started in early 2021, when a video went viral of a group in Angola dancing to the song while eating.
Since then we’ve seen all kinds of companies, including airlines, take part in the Jerusalema dance challenge. This includes South Africa’s own Airlink…
And Air Transat…
All of those airlines did a great job, but I’m sorry, none of them hold a candle to Drukair.
I think the only airline video of 2021 that can even begin to compete with Drukair here is the Alaska Airlines safety dance with a oneworld twist.
Drukair has released a Jerusalema dance video, and while the airline is some number of months behind the trend, goodness was it worth the wait. What an awesome and well done video that can’t help but put a smile on my face (and hopefully on the faces of OMAAT readers as well). Huge kudos to everyone at Drukair that contributed to making this video a reality.
Do you love the Drukair Jerusalema dance video as much as I do?