A network planning executive is moving from JetBlue to Delta, but there might be more implications here than meet the eye.
Scott Laurence appointed Delta’s VP of Network Planning
It has been announced that as of January 18, 2022, Scott Laurence will become Delta’s Vice President of Network Planning. He’ll report to Joe Esposito, Delta’s Senior Vice President of Network Planning. He’s tasked with strengthening Delta’s global network and joint venture partnerships while positioning the airline for continued success and long-term growth.
Laurence graduated from Embry-Riddle Aeronautical University with a degree in Aviation Business Administration, and he has been in the airline industry for more than 25 years. He first worked at US Airways, then at United, and then at JetBlue, where he eventually became the Head of Revenue and Planning, a position he held for three years. On the surface this is a job title downgrade, though Delta is a much bigger global airline, and presumably there’s more growth potential with the airline. Presumably the premium cabin non-rev opportunities are better as well. 😉
Why Laurence moving to Delta is significant
I don’t usually write about airline management appointments, unless it’s a CEO, or unless there are significant implications. Well, this is major.
Laurence is one of the key people behind the strategic alliance between American & JetBlue, which was first announced in 2020. This alliance allows American to increase its long haul network out of New York, while JetBlue largely provides feed for these flights. On the most basic level, this partnership is a way for American to be able to better compete against Delta. Now one of the key people behind that is leaving JetBlue, and going to Delta.
The other major consideration here is that the Department of Justice (DOJ) is trying to challenge the alliance between American & JetBlue, arguing that the arrangement is bad for competition. Losing one of the key people behind the alliance while the investigation is ongoing probably isn’t ideal either.
Laurence moving from JetBlue to Delta could have two most significant implications:
- Laurence knows how American & JetBlue are thinking about the alliance, so he could use that knowledge to let Delta make the first move going forward
- Laurence has a lot of knowledge of the inner-workings of the alliance, and he could certainly in some way (directly or indirectly) use that to make a stronger case against the American & JetBlue alliance
I think the competition between Delta and the American & JetBlue alliance is about to get a lot more interesting…
Scott Laurence has been appointed VP of Network Planning at Delta. Previously he served as Head of Revenue and Planning at JetBlue. Most crucially, Laurence is behind the American & JetBlue strategic alliance, and in his new role he certainly could use his knowledge of that to Delta’s benefit.
What do you make of Laurence moving from JetBlue to Delta, and do you think this will have significant implications for the American & JetBlue alliance?