Last week I wrote about the launch of Homes & Villas by Marriott. With this, Marriott will be offering about 2,000 premium and luxury homes located in over 100 destinations throughout the US, Europe, the Caribbean, and Latin America.
Essentially Marriott is marketing home rentals to Bonvoy members, allowing them to earn and redeem points at accommodations other than hotels. This is an interesting trend we’re seeing in the hotel industry. Obviously Airbnb and similar services are the biggest competitors of hotels, but to some extent hotels are embracing these.
Well, we knew that Marriott would fully be launching this concept this week, and it’s now official. You can now earn and redeem points for Hotels & Villas by Marriott.
Earning Marriott Bonvoy points for homes & villas
If you’re booking a stay at one of these properties through Marriott you’ll earn:
- 5x Bonvoy points per dollar spent (the same you’d earn at Marriott’s extended stay properties, though half of what you earn at most properties)
- Elite members receive their usual points bonuses for these stays as well
- Bonvoy members earn one elite night for every night booked
- Points only post three to six weeks after an eligible stay, which sure seems like a long time
- Elite members will receive an elite welcome gift or a special amenity or points
Homes & Villas property in Tahoe
Redeeming Marriott Bonvoy points for homes & villas
Obviously when paying cash the cost of a home rental varies greatly by night. Furthermore, this is really a marketing partnership from Marriott, since Marriott doesn’t actually own or manage these properties.
Presumably they’re just being paid a commission for successful bookings, and in return are marketing them and offering certain perks.
So, what do award redemptions look like? It looks like you can redeem Marriott Bonvoy points towards the cost of a home or villa rental at the rate of 0.7 cents per point. For example, a $3,306 rental would cost 472,286 points.
Usually these kinds of deals won’t be very good, but this is actually right around what I value Marriott Bonvoy points, so I’m pleasantly surprised by that.
Homes & Villas property in Croatia
As I noted in my last post about this initiative, this is better than nothing, but hardly anything to get excited about. This is really just a marketing partnership for existing home rentals. So the real incremental value here is the ability to earn points for these stays, and to redeem points at a “fair” rate towards the cost of a stay.
I’m someone who generally doesn’t use Airbnb or other similar services, though I could see this convincing me to give them a try. However, a lot of these properties are super expensive and luxe, so this definitely doesn’t have the mass appeal of Airbnb, for example.
Homes & Villas property in Palm Springs
Anyone plan to use Homes & Villas by Marriott?