Hilton Honors Adds Elite Food & Beverage Credit, Cuts Free Breakfast

Hilton Honors Adds Elite Food & Beverage Credit, Cuts Free Breakfast

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Several weeks ago we learned about a major change that Hilton Honors is making to elite perks for stays in the United States. This policy will kick in for stays starting in early July, and Hilton Honors has now officially revealed how the benefit will work depending on the brand of hotel you’re staying at.

New Hilton Honors elite credit in place of breakfast

Hilton Honors Gold and Hilton Honors Diamond members receive complimentary continental breakfast as an elite benefit at all hotel brands that don’t offer it for free, which is one of the primary benefits of having hotel elite status (note that some hotels go above and beyond, and offer a full hot breakfast).

Starting in early July and through the end of 2021, Hilton Honors will offer a food & beverage credit in place of breakfast at properties in the United States. Hilton Honors claims that members have “asked for flexibility,” and this is in response to that.

Here’s how Hilton Honors describes this change in an email to members:

Food & Beverage Credit for Gold & Diamond Members. You asked for flexibility, and we’ve got it. Whether you look forward to breakfast or would rather skip it in favor of a refreshing beverage and afternoon snack, the choice is yours. In early July, we’ll begin offering a daily Food & Beverage Credit that will continue through the end of 2021. You can use this credit at the hotel brands where you currently receive a complimentary continental breakfast as your elite benefit of your membership. You’ll now be able to dine when and how you want. We will share more details in the coming weeks.

Hilton Honors elite members will receive a flexible food & beverage credit

Details of the Hilton Honors food & beverage credit

How exactly will the Hilton Honors food & beverage credit work?

  • The credit will be per person, for up to two registered guests per room
  • The credit will be valid for all food & beverage outlets at a hotel, including restaurants, bars, markets, and room service
  • Hilton Honors members can simply charge food & beverage purchases to their folio, and then the charges will be manually removed
  • The credit will need to be used on a daily basis, and the value can’t be rolled over to the next day
  • The amount of the food & beverage credit will vary depending on the brand and location
  • Hilton Honors Gold members will have the option to either receive points or a food & beverage credit, while Hilton Honors Diamond members will receive both
  • This will apply to both new and existing bookings
The Hilton Honors elite credit will be redeemable at all outlets

Hilton Honors elite food & beverage credit amounts

Hilton Honors has today officially communicated to members how big the food & beverage credits will be. The credits will be as follows (for a maximum of two registered guests per room):

  • $25 per person per day for luxury brands, including Waldorf Astoria, Conrad, and LXR
  • $12 per person per day for full service and lifestyle brands ($15 in high-cost markets), including Hilton, Signia, DoubleTree, Curio, Tapestry Collection, Canopy, and Motto
  • $10 per person per day for Hilton Garden Inn properties

For full service and lifestyle brands, high-cost markets include Boston, Chicago, the District of Columbia, New York City, San Francisco, the county of Los Angeles, and the state of Hawaii.

Hilton Honors elite food & beverage credit amounts

I’m conflicted about this change…

In an ideal world hotels would offer a credit big enough to cover breakfast for two people with flexibility to use it elsewhere, but I’m guessing that’s not what Hilton is going for here.

Whether or not this is good news really depends on which hotel you’re staying at and what your travel habits are:

  • There’s huge variance in terms of the quality of breakfast — at some properties you get a full breakfast, at other properties you get coffee and a croissant; $10-15 won’t cover more than a coffee and a light snack in most markets, but then again, I suppose that’s how many hotels define continental breakfast anyway
  • As a morning person I always have breakfast, while I know plenty of people who don’t even wake up in time for breakfast, and therefore find the current benefit to be useless
  • Many hotels aren’t even offering a proper breakfast right now and have their club lounges closed due to the pandemic, so for those properties this is probably good news; then again, lots of these properties also have other facilities closed
  • Some hotels have unofficially been offering daily credits in place of breakfast for a long time, so this isn’t totally new across the board; for example, the Waldorf Astoria Beverly Hills has long offered Diamond members a $50 daily credit per room in lieu of a formal breakfast benefit

For those who eat breakfast, this is probably a negative change

Is this breakfast change really only temporary?

My bigger concern is that I expect this could be part of a longer term change, with the goal of cutting costs. Hilton’s CEO has made it clear that many hotel service cuts are permanent, and that hotels will become higher margin businesses. I have a hard time imagining that the two things aren’t connected.

That’s especially true when you consider how Hilton is justifying this — Hilton isn’t claiming that these breakfast changes are due to many hotels offering limited service, but rather claims that it’s due to members asking “for flexibility.” I would imagine that Hilton Honors members also enjoyed flexibility (in theory) pre-pandemic, and will also enjoy flexibility post-pandemic. 😉

Furthermore, the timing of this is curious — this is coming at a time when we’re seeing many hotels reopen restaurants and other services, as more people are traveling and dining caps are largely being eliminated.

Could this Hilton breakfast change eventually be rolled out globally?

Bottom line

Starting in early July 2021 and through the end of the year, Hilton Honors Gold and Diamond members will receive a food & beverage credit in place of free breakfast at properties in the United States. The credit will vary by brand, and will range from $10-25 per person per day.

Ultimately this is probably a fair short term solution, given that many hotels are offering limited service and aren’t offering the usual breakfast selection. I think the bigger concern is that this change could be permanent, which would be a devaluation in the long run (at least for most people).

What do you make of this change to Hilton Honors’ elite breakfast policy?

Conversations (181)
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  1. Demetri Sampas

    Note that alcohol is Not included at some properties. Found this out at the H at LAX, not sure where else this is the case.

  2. omaat28422

    Personally, I didn't ask Hilton to do away with breakfast. Do they think they can back us into a corner and thank them for doing it? Are they right? What if used our 'flexibility' to spend our money at another hotel chain instead?

  3. Jackie Johnson

    Thanks Hilton for offering your members the credit. I know most people are not use to change, but this is great! Keep up the good work. We can use the credit towards our meal so that's great. I believe once everything gets back on track, then everyone will be satisfied.

  4. Disappointed Diamond member

    I think it’s ridiculous to say that these cuts are in response to customer requests. $12 buys a croissant and a latte. That’s it. I loved my full breakfast. With the closure of executive lounges and only a 12 credit, what’s the use of gaining diamond status? I get more points and an upgrade, but that’s it!

  5. Destiny

    I love these nee benefits. I’m not sure why others are so upset about it. It’s basically the same thing we had prior, only now we’re able to use the credits for any meal we’d like, not just for breakfast. The $ credits they’re offering are based on the hotel brand and therefore approximately the costs of those meals, so your credit will pretty much cover your entire breakfast if that’s what young pose to...

    I love these nee benefits. I’m not sure why others are so upset about it. It’s basically the same thing we had prior, only now we’re able to use the credits for any meal we’d like, not just for breakfast. The $ credits they’re offering are based on the hotel brand and therefore approximately the costs of those meals, so your credit will pretty much cover your entire breakfast if that’s what young pose to use it for. Why get so upset about now having the option to use is maybe for dinner, or lunch, or even the Starbucks in most Hilton hotels, instead of just breakfast? I love this new flexibility!

    1. ARN SEA

      @Destiny Where can you get a $10 breakfast at a Hilton restaurant? Seriously, where? A: You can't.

      If what you claimed were true, the credit is the same cost as the 'breakfast buffet' price at the hotel restaurant. Then sure, sounds fine. But it's not even close.

  6. Kb

    Absolutely terrible. Free breakfast is one reason I always liked Hilton hotels. I can tell you after traveling last week members are mad. What makes it worse is having to go get your breakfast removed from your bill now since i have to keep it separate. I emailed the diamond desk and basically got an FU but thanks for being a lifetime diamond.

  7. TSmith

    Bad for the customer. Just another "nickel & dime" way to cut costs, at the expense of the best customer. Pitiful.

  8. Glen M.

    I had my first experience with this new policy this week. I am not a fan!
    1. If it was about flexibility, then the credit would cover the full cost of a continental breakfast, which it didn't in my case. Hilton made an extra $4 per person, per breakfast off of me they wouldn't have made prior to this policy.
    2. I didn't receive the food credit on my bill and it took...

    I had my first experience with this new policy this week. I am not a fan!
    1. If it was about flexibility, then the credit would cover the full cost of a continental breakfast, which it didn't in my case. Hilton made an extra $4 per person, per breakfast off of me they wouldn't have made prior to this policy.
    2. I didn't receive the food credit on my bill and it took four phone calls to the hotel to get it straightened out. The only way they could provide a revised receipt with the correct total amount was to create it by hand. I don't need that kind of hassle with travelling.
    3. I am sure this doesn't matter to Hilton, but it actually makes expense reports more complicated when travelling on a per diem because I now have all these food and beverage charges on my hotel receipt that I have to show on an expense report and zero out as a personal expense covered by the per diem.

    Thank you Hilton. Please hit me again.

  9. Jason

    Just checked in to the Hilton Garden Inn Times Square. Was told 3 times we had $25 each per day. Don’t know if I should correct her or take advantage. Perhaps the manager has agreed to more. I’d love to take advantage of it.

  10. Lora

    I think the Hilton chain is just taking the opportunity afforded by the pandemic to do away with the expected and advertised breakfast buffet and continue to charge the same or higher rates, thereby increasing their bottom line. I, for one, didn’t ask for this and am very disappointed in the decline in services!

  11. Liz klein

    I was loyal to Hilton enough to become Hilton for Life and these are the benefits I get? Points have raised per night. No lounge and no breakfast. Hyatt charges half points for stays. Marriott the same and includes breakfast. Time to switch loyalty to another brand.

  12. Chris Arnini

    Huge devaluation and make me wonder about long term staying with Hilton. Thinking of the Hilton convention hotels I have been to, the 15 credit will barely get you anything breakfast wise.

  13. Joe1293

    @DCS
    What’s your thoughts about these changes?

  14. Tim

    How is Curio not 25 dollars when they have 1000 room rates?.

  15. DM

    This is a huge disappointment.
    I'm staying in the DoubleTree Bay City and have been enjoyed free breakfast which is most of the time steak and eggs option; it would cost me around $20. But tomorrow they will replace it with a $12 credit. What? Who are those fools who asked that "flexibility" Are they retarded or had congenital problems with math?

  16. Jo Anne VG

    I'm not a breakfast person but I do like the "continental" offerings that Hilton provides, since it's more like a European menu. I have already experience the new 'sit down' breakfast; was told it was because of Covid. It makes sense since everyone does not have the ability to put their hands all over the items and breathe on the food. I was still able to get some of the same items for free since I told them I don't eat any of their items they are offering for sale.

  17. Michael Tessaro

    I am completely for this. I am a breakfast person, my wife is not so it allows the flexibility and freedom to enjoy the hotels amenities. Also as an F&B Director, I look forward to the idea of getting full credit for my sales, instead of a partial amount that does not adequately reflect labor and food costs.

  18. ADP

    Probably less of a breakfast devaluation and more of a move to encourage hotel residents to spend at attached (overpriced) eateries - breakfast is oftentimes the meal with the highest margins/lowest costs for businesses to offer.

    Having said that, I'll surely miss it - especially if it goes international.

  19. Ernest Alleva

    As an older reader who has relied on Hilton Hotels for business purposes for years, I have a general comment make regarding what is my observation of the downgrading of the brand. I can certainly buy my own breakfast, but given lackluster dated rooms (in general ), poor cleanliness, abysmal food quality, poorly trained staff and the policy of allowing non-guests to use the swimming pools in the hopes they purchase a Diet Coke on...

    As an older reader who has relied on Hilton Hotels for business purposes for years, I have a general comment make regarding what is my observation of the downgrading of the brand. I can certainly buy my own breakfast, but given lackluster dated rooms (in general ), poor cleanliness, abysmal food quality, poorly trained staff and the policy of allowing non-guests to use the swimming pools in the hopes they purchase a Diet Coke on ice, the Hilton Brand is becoming less appealing. On a recent business trip to West Palm Beach there were two incidence of police being called to the hotel in the middle of the night to address guest disturbances. One occasion a man assaulted his girlfriend. In another incident loud partying into a hallway lead to the eviction of the offending guests. These incidents do happen in. many hotels but I find they happen more often at Hiltons. Not offering breakfast is yet anther dumbing down of the Brand. Im my humble opinion Hilton food has declines to the point of being inedible at times and is marginal better than what you might see on an American Airlines flight. It is beyond me how people can "elect" to choose those "grab and go" options that can be a stale cold piece of bread with one piece of turkey on it for $15, scuttle back to their room and eat it. It is a shame one can no longer get an appealing hot meal served at a Hilton. I have two more Hilton stays booked, but as a Diamond Member, I will see out other brands that are more appealing. I understand that I may need to pay far more money for my stays, but getting the services I need is far more important than living like I'm camping.

  20. clubeurope

    $25 quite low for WA or Conrad in certain places around the world, particularly where breakfasts at nicer hotels can cost upward of $40 per person...

  21. TJ

    This sucks. The amount should be the equivalent of the menu continental breakfast price with a path to full buffet breakfast upgrade. I used to love the Big Island Buffet at Hilton Waikoloa. Not so great being a Diamond anymore. Hope execs from Hilton read this. Never stayed at Hyatt but sounds like it’s worth a look.

  22. Randy

    Wow - sounds like a cost savings item - reducing benefits significantly. Hope Marriott doesn't do the same. Bonvoy had been giving a credit and is suppose to go back to free breakfast. Really does make Hotel Elite status in significant.

  23. lacey b

    Checked out of the Hilton Atlanta yesterday - they have already started implementing this policy. No updgrade, no concierge desk, no waters in room, etc...
    2 days my husband forgot to charge 'breakfast' to the room and used his credit card instead...day 3 i charged it to the room. There was only a 'marketplace' and it was not worth maintaining my Diamond status for.
    For $37 I bought 2 'starbucks' cappuccinos, the staff...

    Checked out of the Hilton Atlanta yesterday - they have already started implementing this policy. No updgrade, no concierge desk, no waters in room, etc...
    2 days my husband forgot to charge 'breakfast' to the room and used his credit card instead...day 3 i charged it to the room. There was only a 'marketplace' and it was not worth maintaining my Diamond status for.
    For $37 I bought 2 'starbucks' cappuccinos, the staff werent trained baristas so the ordering & making took forever and they couldnt make many drink orders. 2 yogurts & 2 small meat / cheese / cracker snacks. Not sure how this is at all acceptable for diamond members. Mind you only $24 of that was comped - so i still paid $13 for convenience store crap. We all know that when companies devalue amenities for whatever reason *ahem Covid* they never raise the standard to the pre-devaluation level. I am almost lifetime diamond (13 years, missing a few nights) & I always redeem for overseas high-value redemptions (conrads typically) but it will make domestic stays for earning points painful and possibly not worth it.
    I dont mind the credit, but $12 is a ridiculously low amount & no rollover is silly! (see my use case above)
    Sadly I think that as business increases rapidly and properties struggle to stay staffed and meet demand that many other amenities will go away & never come back. Time to start looking at Hyatt...

  24. Endre

    Getting the Aspire card doesn’t magically transform you into Hilton’s “best customers”, as one claimed. You didn’t earn status, it was gifted to you. And you all gladly picked up Amex’s offer. You took advantage of the “free breakfast for Gold and Diamond members”. To whine about the introduction of F&B credits just displays American greed and entitlement.

  25. H Honors Lifetime Diamond Member

    Lifetime Diamond Honors member here. I am a breakfast person EVERY DAY, so I view this as negative, a clear devaluation. No longer will I get full breakfast free at HGI, with a tip for the server...now it's covering the difference of the tab plus tip. How will this affect properties with Executive lounges that serve breakfast? Are they going to close too now in favor of adding another room (or two)? I have been...

    Lifetime Diamond Honors member here. I am a breakfast person EVERY DAY, so I view this as negative, a clear devaluation. No longer will I get full breakfast free at HGI, with a tip for the server...now it's covering the difference of the tab plus tip. How will this affect properties with Executive lounges that serve breakfast? Are they going to close too now in favor of adding another room (or two)? I have been a loyal Hilton traveler for 15 years now and will continue to be...but this is a sign of worse benefits to come I think. Just my thoughts...hopefully I am wrong.

  26. Uwe Listing

    12 Dollars at a regular Hilton???
    Ridiculous....especially in the US...

    If so many Hilton Gold and Diamond members asked for it, why not let them choose between breakfast OR credit??

    This is obviously only another way of cost cutting...like still closed executive lounges during covid-19.

    As a longtime HH Diamond I will work more on my Marriott Bonvoy and IHG status in the near future...

  27. tda1986

    Very confusing the way this post has comments going back to the original, pre-details post in May. Why do this instead of a new post with new comments?

  28. Carey

    This is a devaluation nothing else. Why do I maintain Diamond for $15 breakfast credit. Will stay in Hilton when required otherwise Bonvoy.

  29. Raymond

    If this was really about giving elite members flexibility, Hilton would give us an option to choose between dining credit vs. complimentary breakfast.

    1. Lukas

      Agreed. I see this as a huge devaluation. Especially if this is implemented globally (where a full breakfast is often offered, in my experience). I have many upcoming stays at Hilton Garden Inns and Doubletrees - if breakfast wasn’t included for us gold/diamond members, I would probably just book newer Hampton Inns instead so that I don’t have to think about breakfast. I just earned Diamond and will stop being (semi-)loyal to Hilton following this devaluation.

  30. NYGuy24

    Don't see what there is possibly to be conflicted about. Unless somebody is the type to totally skip breakfast this is a devaluation. I'm not sure why the question is even being asked. My free restaurant breakfasts at high-end Conrads as a result of diamond status? Gone. Not everything has different ways of looking at it. This is a cost cutting measure at the expense of members who are loyal. The only people who could...

    Don't see what there is possibly to be conflicted about. Unless somebody is the type to totally skip breakfast this is a devaluation. I'm not sure why the question is even being asked. My free restaurant breakfasts at high-end Conrads as a result of diamond status? Gone. Not everything has different ways of looking at it. This is a cost cutting measure at the expense of members who are loyal. The only people who could possibly benefit from this are those that don't eat breakfast at all. Even then the credit is soo paltry that it doesn't make much difference.

  31. Ernest Simmons

    I really do not have a problem with this. It just is not a comfortable time. It’s always crowded, you have the all important people on their phones, way too loud, folks in pajamas, too many children and messes at most buffet tables. And then, there are those with their dogs. I prefer going out to a decent restaurant where I am waited on. I’ll take the credit and have a drink later in the day.

  32. esokol

    It's unclear from the Hilton page as to when the credit is activated/expires each day. https://hiltonhonors3.hilton.com/rs/even-more/faq/#sectionFoodBeverageCredit

    On a 2 night stay could you get breakfast following your first night and then a drink at the bar that evening using the first day's credit and then the second day's credit or does it go as to calendar day? Not clear in practice how the credits will work.

  33. Steven M.

    Hilton Honors claims that members have “asked for flexibility,” and this is in response to that.

    We don't recall asking for flexibility. Do any of you? We asked that you keep dining rooms open and staffed and to not serve pre-packaged junk in plastic wrappers.

  34. DLPTATL

    I'm super excited about this. I'm not a huge breakfast eater. I would much rather have a credit that I could use for breakfast, lunch, dinner, a snack, etc. I acknowledge that in some cases this could be a devaluation; however, that's not always going to be the case.

    It sounds like they're trying this out through the end of the year. If enough folks complain it could go back to the previous breakfast credit.

  35. Warren

    This is not a good change. The Hilton Garden Inn credit is pitiful. Most of the time the breakfast (previously provided at no cost) at the hotel's restaurant is about $15 (walk-up pricing).

  36. Peter

    If my rate includes breakfast, will I still get the credit or not?

    1. Olrac

      You will get it:

      12. Will members receive the Hilton Honors Daily F&B Credit on rates/packages that include F&B, such as the Breakfast Included rate?

      Yes, members that select the F&B Credit as their MyWay benefit will receive the Hilton Honors Daily F&B credit on Points eligible rates including specific food & beverage packages.

  37. James

    We visited the Hilton Waikoloa Village in early June and they adopted this change when we checked in for out whole stay. We got $10 per person per day. From our perspective it was a much better option because we could offset the cost of lunch, dinner or drinks as well as using it for breakfast if we wanted so the flexibility was a much better option. As a Diamond member we also got an...

    We visited the Hilton Waikoloa Village in early June and they adopted this change when we checked in for out whole stay. We got $10 per person per day. From our perspective it was a much better option because we could offset the cost of lunch, dinner or drinks as well as using it for breakfast if we wanted so the flexibility was a much better option. As a Diamond member we also got an upgraded room without even asking for it when we checked in and when our room key didn't work to allow us to get in and out of the parking lot they credited us multiple days of parking fees without question.

    1. ARN SEA

      @James How far did that $10 credit get you on the HWV breakfast buffet? C'mon. At least be honest.

      The only reason I stayed at HWV is because I am gold and it got us the free breakfast buffets. I think this year the buffet is nearly $50 per person.

      Travelling off this property every day with the family to find breakfast isn't simple.

      Hilton just pocketing even more of our money...

  38. James

    Do we think that this means 6 credits on a 5 night stay? This would be a nice little bump over 5 breakfasts (breakfast is over by the time you check in but I would assume you would get a credit for that first day as well)

  39. Simon

    I’m surprised the dollar amount is the same for Golds and Diamonds.

  40. Dustin Evans

    My experience with this at hotels that already offer this service. Is they just end up charging your CC for the full amount anyways making it so you need to call to get the credits applied. Those hotels will make so much money doing this now.

  41. Kanaka

    So, always book your room for two people, even when traveling solo in order to get the double the daily credit, right?

  42. Olrac

    To gain more profit there is a actual smart way for hotel companies: small increase in rates due to Corona, everybody will understand it.
    Second: what about the Exe-Lounges with guaranteed access for Diamonds? Must it be assumed that they are not eligible to get complementary breakfast and F&B throughout the day like during the past?

    Unfortunately I didn't find any comments about...

  43. EC2

    I can get by with the change at a HGI, but $25 pp credit at a high end property is a joke unless it covers a buffet. Certainly would only cover coffee and one item off the menu.

  44. HL

    In the past, if you do not have time or opportunity for breakfast, you can ask the front desk to prepare a box with breakfast items to take with you. There is no benefit to the credit other than using to get what you like.

    1. Regis

      Huge devaluation. At the Hiltons I stay, $12 will cover a latte or an orange juice, but not both, and that is it.

  45. Carl

    While i appreciate Hilton’s overall customer service flexibility the past 18 months, this is a horrible deal for their guests

  46. Edward

    Who asked for 'flexibility'? I sure as heck didn't! Do companies really think their customers are stupid enough to believe their marketing spiel when they try to pass a cost cutting / revenue enhancing measure as an improvement for customers? As has been pointed out by others, the credit scarcely covers the cost of the breakfast that would have otherwise been provided.

    Secondly, if Hilton was truly concerned about offering 'flexibility', why does this...

    Who asked for 'flexibility'? I sure as heck didn't! Do companies really think their customers are stupid enough to believe their marketing spiel when they try to pass a cost cutting / revenue enhancing measure as an improvement for customers? As has been pointed out by others, the credit scarcely covers the cost of the breakfast that would have otherwise been provided.

    Secondly, if Hilton was truly concerned about offering 'flexibility', why does this new 'benefit' have to be used on a daily basis rather than accrued and used on a single day to actually cover the cost of breakfast when you do have it????

    This is a dishonest smoke and mirrors attempt by Hilton to tell us that we have asked for 'flexibility' and that they are giving it to us. The flexibility Hilton is giving me is for me to choose another hotel chain!

  47. ClaireF

    This is likely the end of holding a Hilton credit card for me and pushes me further over to Hyatt or non-chain hotels. I’ll be burning my Hilton points and not coming back unless this changes. If Hilton wanted to provide flexibility they could offer breakfast OR a credit later in the day. This is purely a means to make more profit. My family always eats breakfast and we go to Hilton’s that offer a...

    This is likely the end of holding a Hilton credit card for me and pushes me further over to Hyatt or non-chain hotels. I’ll be burning my Hilton points and not coming back unless this changes. If Hilton wanted to provide flexibility they could offer breakfast OR a credit later in the day. This is purely a means to make more profit. My family always eats breakfast and we go to Hilton’s that offer a full hot breakfast to Gold. I guess canceling that credit card will pay for a few breakfasts at other hotels.

  48. Craig

    While there are some times it would be a benefit, I really hate the complexity. You can just bet it will lead to mistakes and having to deal with incorrect charges, hence longer checkout times. Stressful and annoying. I'll aim to use Hilton for properties outside the USA only.

  49. Clem

    I hate this, personally. And quite frankly, even if you're not one to eat breakfast and just want to grab a drink or something, what the hell are you going to get for $12? That doesn't even cover most drinks+tax+tip... Incredibly disappointing and will definitely prefer Hyatt in the US if I have a choice.

  50. Stuart

    I prefer this. Works fine for me as I seldom eat much for breakfast and often just grab coffee. Using it for other things throughout the day works for me.

    Two thoughts. Since hotels in the U.S. seldom distinguish rates between one and two people, how will they determine if there are really two and enforce this? Will be interesting to see if you book the room for two, check in alone ("my wife is...

    I prefer this. Works fine for me as I seldom eat much for breakfast and often just grab coffee. Using it for other things throughout the day works for me.

    Two thoughts. Since hotels in the U.S. seldom distinguish rates between one and two people, how will they determine if there are really two and enforce this? Will be interesting to see if you book the room for two, check in alone ("my wife is arriving later"), but still get the $50.00 instead of $25.00. Second: People will need to watch the credit carefully. Even Four Seasons is really bad at breakfast credits for Elites. 50% of the time I have to point it out and have the charge removed.

    1. DLPTATL

      Stuart, I agree that in the US, where rates rarely increase between 1 and 2 guests in a room, it's going to make sense to book for you and your imaginary friend every time.

  51. Justin.....

    Ohhhh I'm torn here.

    On the one hand, being able to use the credit for a cocktail in the afternoon or something would be nice.
    On the other hand, I like breakfast and this doesn't cover breakfast in most places.

    So...eh.

  52. cahbf

    $12 a day for breakfast? That's an orange juice in bigger cities. My march towards Hyatt continues.....

  53. Azamaraal

    @Florida Sunshine

    Some things are too good to believe and this is one of them.

    Please identify the property that was so wonderful and I will book with them soon. Or not.

    $100/day and no resort fees?

    We definitely need to know more and I'm sure that the hotel would love the publicity

  54. Florida Sunshine

    I got 100 dollars a day at a luxury hotel. My wife and I. I never asked as I’m not trying too grab freebies. Although, they offered it proactively Bc most of hotel was shut because virus. Over 2000 worth on 20 day stay. That is true service. Oh and waived all resort fees on top. That is customer service and being nice too consumer. I sent hotel letter in gratitude. Was generous.

  55. Azamaraal

    @joe123

    Who would go on a HOLIDAY for less than 5 nights?

    Rangali Island Maldives charges $1000 or so just for the flight from MLE.

    So I go for 15 nights and it is wonderful.

    On overnight stays at a Hampton I pay cash of course and save the points for something nice.

  56. Mike

    @DCS: "The few of us who play the game with a “full deck” do because the 5th award night free always yields outsized redemption values, but especially so at the very high-end (max rate in award chart), over water bungalow-type, “aspirational” properties, where it makes sense to redeem ones points and stay as long as possible."

    Translated, DCS thinks you're an idiot because you don't travel the way he does.

  57. DCS

    @DCS
    Who stays at hotels for 5 nights in a row??
    To use the 5th night free??
    Citi Prestige had its generous 4th night free
    That’s worth something but that’s way too long to be at a hotel

    --Joe1293

    The few of us who play the game with a "full deck" do because the 5th award night free always yields outsized redemption values, but especially so at the very high-end (max...

    @DCS
    Who stays at hotels for 5 nights in a row??
    To use the 5th night free??
    Citi Prestige had its generous 4th night free
    That’s worth something but that’s way too long to be at a hotel

    --Joe1293

    The few of us who play the game with a "full deck" do because the 5th award night free always yields outsized redemption values, but especially so at the very high-end (max rate in award chart), over water bungalow-type, "aspirational" properties, where it makes sense to redeem ones points and stay as long as possible.

    Waldorf Astoria Maldives Ithaafushi
    Award rate: 120K/night
    On a 5-night award stay: you redeem points for 4 nights and get the 5th night fee -- a saving of 120K points off the bat.

    I redeemed a 5-night award stay there around New Year 2020 and achieved an outsized redemption value of ~4cents/HH point. That would be equivalent to achieving a redemption value of ~12cents/WoH points, except you will never get close to that redemption value within the WoH program because it does not offer the 5th award night free.

    G'day!

  58. Andrew

    @Arthur

    They were "listening" to their customers...

    Total BS and a devalue. Ridiculous.

  59. Joe1293

    @DCS
    Who stays at hotels for 5 nights in a row??
    To use the 5th night free??
    Citi Prestige had its generous 4th night free
    That’s worth something but that’s way too long to be at a hotel

  60. Arthur

    Just a management thought.
    Who's idea was it to take away the very best benifit , from their VERY BEST CUSTOMERS. COMING OUT OF A PANDEMIC.
    I have had to work to get to 60 nights for years.
    And now really Diamond doesn't mean a thing.
    Someone in management " thought what a good idea"

  61. CK

    Totally fine with this. Not only am I not at all a morning person, myself and many other people I know are pretty regular followers of intermittent fasting which almost always means not eating breakfast. This change works out well and definitely adds value.

  62. PC95

    Included Breakfast is the 2nd most important thing for me to a good-night sleep Will see how this hashes out, if it looks like the short end of the stick, will be switching to Mariott or Hyatt.
    Embassy Suites is one of my preferred hotel and included breakfast is a big draw....I have a good amount of Hilton Points - this is like Southwest conceiving of Early Bird. A bilk, after decades of included costs. Heck I'll start staying at Radissons even.

  63. Azamaraal

    @UA-NYC

    Hilton is a Global Chain. ASPIRE is a US Credit Card.

    Aspire is not available to anyone outside the US.

    So the rest of us EARN our Diamond status. Not just by paying $450 for $600 worth of perks.

    Hopefully, for this reason and this reason alone, this stupidity of removing free breakfast for Diamonds will be place carefully into the trash for the rest of the world. It is understandable that for the...

    @UA-NYC

    Hilton is a Global Chain. ASPIRE is a US Credit Card.

    Aspire is not available to anyone outside the US.

    So the rest of us EARN our Diamond status. Not just by paying $450 for $600 worth of perks.

    Hopefully, for this reason and this reason alone, this stupidity of removing free breakfast for Diamonds will be place carefully into the trash for the rest of the world. It is understandable that for the Credit Card Diamonds that they should not be eligible.

    @Lukas

    You have nailed it completely. Hilton probably regrets what they have done with Aspire as there are probably more Diamonds in the chain than stars in the sky ;)

  64. Bob

    I stayed at a curio in San Diego a few weeks ago. They had a daily $15 credit for breakfast only. A bowl of fruit and a cup of tea was$13 before taxes and tip so that $15 won't get you very far. I generally prefer to eat at the hotel lounge because it's quicker, not as many people and less fuss.

  65. DCS

    There’s really only one hotel loyalty program out there actually worth spending money on (and it’s not Hilton nor Marriott…).
    – UA-NYC

    It definitely ain't SPG (R.I.P.), and it's not W :-( H either, unless one does not value the single most valuable perk in hotel loyalty: the 5th award night FREE.

  66. Robert D

    So from now on, I’ll be booking a room for two people, even if I’m traveling solo. ;)

  67. UA-NYC

    Still amazed at the people "chasing lifetime Diamond" or "loyal Diamonds" when you can get the status for (net) free with a credit card

    There's really only one hotel loyalty program out there actually worth spending money on (and it's not Hilton nor Marriott...)

  68. Joe1293

    Over 100 comments congratulations Ben & OMAT family
    Also so many awesome comments I have enjoyed reading every single one of them!
    DCS thank you for your Hilton knowledge
    This is way better than TPG and Hilton FB groups

  69. Joe1293

    Congratulations Ben over 100 comments

    Thank You @DCS
    I always learn from your Hilton knowledge
    Your more informative than the Hilton Diamond groups on FB

  70. Azamaraal

    @Chuck Bach

    Hopefully Diamond members will let Hilton know in uncertain terms that this change destroys the relationship that has developed over the years.

    If Hilton goes in this direction I will vote with my feet and regret attempting to achieve Diamond for Life. They used to have a Gold Retired Option many years ago that was basically a Gold for life but they dropped that and nobody complained loud enough.

    There is a Hilton...

    @Chuck Bach

    Hopefully Diamond members will let Hilton know in uncertain terms that this change destroys the relationship that has developed over the years.

    If Hilton goes in this direction I will vote with my feet and regret attempting to achieve Diamond for Life. They used to have a Gold Retired Option many years ago that was basically a Gold for life but they dropped that and nobody complained loud enough.

    There is a Hilton Diamond Members facebook page that we should bring this up on and we should also tell the Hilton Lurker on Flyer Talk.

    This is an entirely unacceptable change and appears to fore tell the bad news future ahead.

  71. Jo

    Sad. I rarely stay at Hiltons, but I have had some REALLY great breakfasts and lounge access just due to my lowly GOLD. This year, I stayed at one and didn't get anything though. I've had some AMAZING breakfasts at other chains with my status too before DEVALS. Christmas breakfast for our family like a king in a Prague hotel.

  72. Sal

    Just another kick in the nuts to Diamond members

  73. Yolanda Cordova-Gilbert

    Another reason to go to HYATT! Love my Hyatt!

  74. Zebraitis

    Huge devaluation.

    I stay at Hilton properties to earn points so that I can burn thd

    9m on travel with my wife.

    That courtesy breakfast that is extended to two is always appreciated, along with the evening snacks.

    I guess I'll give up my Diamond and go back to using my Lifetime Titanium.

    Bad move, Hilton

  75. Chuck Bach

    As a lifetime diamond member, I enjoy the consistency of the breakfast at the Garden Inn hotels. I would expect that the charge would cover the cost of the breakfast buffet/menu choices they always have. The problems it causes for folks who have to do expense reports, could also be an issue depending on the amount of the credit and depending on your company policy, etc.

    I am certain that diamond members will complain LOUDLY if this is not the case.

  76. BlackHill

    Like @arshi said, Breakfasts in US are a joke. Step into any Asian hilton hotels and to some extend in Europe or even South and Central America, then you will bring your own bread and jam for stays in US.

  77. Sven

    If they have the feeling that members want more flexibility, they can offer a choice of free breakfast OR the daily credit.
    That would be a fair solution and not a f*** you excuse.

  78. M

    Why do we chase status? So that when we want a nice property for a vacation, we can get one for free on points (or discounted stay with some free nights, some paid). We do this to have some luxury we don't pay for (or can't!).

    This makes status much less valuable. Who cares what it means for a Hilton Garden Inn? What it means is your next stay at a Conrad or WA is...

    Why do we chase status? So that when we want a nice property for a vacation, we can get one for free on points (or discounted stay with some free nights, some paid). We do this to have some luxury we don't pay for (or can't!).

    This makes status much less valuable. Who cares what it means for a Hilton Garden Inn? What it means is your next stay at a Conrad or WA is much, much less nice*

    This is a major major devaluation.

    * If you consider a luxury hotel breakfast one of the worthwhile perks.

  79. Jim

    Just reached lifetime platinum with marriott and thinking about hilton next. But this change is so greedy of the hotels that hyatt just won the business. a full breakfast costs nearly nothing to the hotel so this is way too cheap of the brand.

  80. Patrick

    I have two questions in my mind at the moment:

    1. Will this effect only new reservations? I have an upcomming reservation for august, and this states clearly, that I will receive free breakfast as a gold member!

    2. Will I get the dining credit, even if I have booked an executive room which includes free allready?

  81. Cyril

    As a Diamond member, this is a very disappointing move.

    If this devaluation and benefit removal are really only for the US market, that's fine, as breakfasts served there are truly awful and sub-standard. The credit will probably decline over time to end up with the ability to buy a doughnut and a black coffee anyway.

    How can be sure this is not going to expand to Europe and Asia?

  82. Josh

    Do you get this on the day of arrival? You said per person per day, not per person per night, just want to distinguish.

    The hyatt grand regency in Denver gave us $30 per room per day - meaning we could use $30 on the day of check in to apply for dinner. And then $30 was just about enough to cover 2 ppl's breakfast in their limited service-at-the-time kitchen.

    I otherwise think this...

    Do you get this on the day of arrival? You said per person per day, not per person per night, just want to distinguish.

    The hyatt grand regency in Denver gave us $30 per room per day - meaning we could use $30 on the day of check in to apply for dinner. And then $30 was just about enough to cover 2 ppl's breakfast in their limited service-at-the-time kitchen.

    I otherwise think this change is 100% geared at cost cutting. They could have simply given people the option of breakfast OR F&B, if ppl really loved F&B so much.

  83. Bob

    Diamond here: this is a straight-up devaluation.

    In additional to the laughingly low value of these credits ($10 for breakfast at an HGI !??) - the way they are administering this (manual adjustment to the folio via night audit) - imposes hassles on me the customer (in terms of need to audit my own bill more; likely necessitating a stop at the desk on check-out; and complicating my expense reporting) that makes the benefit simply...

    Diamond here: this is a straight-up devaluation.

    In additional to the laughingly low value of these credits ($10 for breakfast at an HGI !??) - the way they are administering this (manual adjustment to the folio via night audit) - imposes hassles on me the customer (in terms of need to audit my own bill more; likely necessitating a stop at the desk on check-out; and complicating my expense reporting) that makes the benefit simply not worth it.

    won't be buying breakfasts from any Hilton properties

  84. Mike

    @DCS: "Having said that, I will reserve judgement, as I invariably do, until we see how the change is actually implemented."

    Spoiler alert: he'll come back and tell everyone how this is a good thing.

    1. Joe1293

      This is a good thing
      I hope Marriott Bonvoy does the same thing

  85. John

    If it's Hilton, it's never been a benefit to the members. Twenty years of consistently devaluing points, downgrading benefits and increasing points required for stays. If I didn't get my stays covered by my employer for business travel, I'd never use them.

  86. Lukas

    For me, this is terrible news and will get me to change a lot of my "hotel habits". I actually work towards maintaining Hilton gold (since I live in Sweden, I can't just get a credit card that fixes it...) only for the breakfast benefit. When I travel to the US, I mostly book limited service hotels via Hotels.com/Marriott and the occasional (30-ish nights per year) "better"/more expensive Hilton since I get free breakfast there....

    For me, this is terrible news and will get me to change a lot of my "hotel habits". I actually work towards maintaining Hilton gold (since I live in Sweden, I can't just get a credit card that fixes it...) only for the breakfast benefit. When I travel to the US, I mostly book limited service hotels via Hotels.com/Marriott and the occasional (30-ish nights per year) "better"/more expensive Hilton since I get free breakfast there. This fall, I've booked more than 30 nights at Hilton properties in the US, but will probably cancel most of them now and just switch to a cheaper Hampton/Fairfield Inn via Hotels.com or whatnot. If this were to expand internationally, I would just abandon Hilton altogether. For instance, I only searched Hilton properties when I recently booked a 20 night stay in Istanbul this summer, and I only searched Hilton properties for a two week vacation in Dubai this fall. I do it to don't have to worry about breakfast at higher end properties, but if I just get a small credit, I might as well search broader on Hotels.com/Marriott and factor in the breakfast price. I realise that my business won't matter much to Hilton, but I'm willing to bet that there are a lot of other gold/diamond members out there who will also switch their 30+ nights if the breakfast benefit goes away. Especially since Honors is such a crappy experience when you actually want to redeem points. I would much rather just earn Hotels.com credits or Bonvoy points that are way easier to use.

  87. HeyDude

    For Hilton the free Breakfast was its main selling point. Diamond with 1 million points right now and I can't determine the value as aspirational hotels are going to 120-150k per night. The only thing of value is the Weekend Night Certificates.

    Maybe Hyatt is the alternative. Already Marriott Lifetime Platinum.

  88. ClaireF

    Really Hilton? This is a game changer for me. We are a breakfast family and we always use the free breakfast at the start of the day. It’s a relaxed way to start the day. We are all finally vaccinated and looking to travel again — but this changes the math. We are normally willing to drive a bit further/accept a less ideal location to stay with Hilton. No more. @SullyofDoha made the perfect comment...

    Really Hilton? This is a game changer for me. We are a breakfast family and we always use the free breakfast at the start of the day. It’s a relaxed way to start the day. We are all finally vaccinated and looking to travel again — but this changes the math. We are normally willing to drive a bit further/accept a less ideal location to stay with Hilton. No more. @SullyofDoha made the perfect comment — if the change was a choice between full breakfast or a food/beverage credit then this would be an improvement. But as it stands, this is a big devaluation. And it’s not just the dollar value lost — it’s the loss of a fun/positive atmosphere. I’ve always thought that Hilton’s free breakfast was a smart investment in making a guest feel welcome and valued. This does the opposite.

  89. Ingo

    As an international guest, I just need to laugh a bit...

    I know many people are so excited that with credit cards you can get easily a night status (even highest) and then expect that the hotels are providing all the benefits for “nothing”...

    In Europe there is Not (yet) such big possibility to get the highest status just by credit card. And I hope that stays that way.

    An alternative should be, add...

    As an international guest, I just need to laugh a bit...

    I know many people are so excited that with credit cards you can get easily a night status (even highest) and then expect that the hotels are providing all the benefits for “nothing”...

    In Europe there is Not (yet) such big possibility to get the highest status just by credit card. And I hope that stays that way.

    An alternative should be, add minimum Nights or spending to such status / add benefits based on that. Otherwise, as a paying customer, I feel not respected anymore if there is no separation...

    PS: the other brands will follow. At Marriott they have already brands offering just F&B what is not sufficient for a full breakfast and/ or just onetime value and not per night...

  90. Jeff

    So a vocal minority speaks up and ruins the only benefit that makes status worthwhile. This was the tipping point for me. I'll be a free agent now that status has been killed for virtually all programs.

  91. SullyofDoha

    If Hilton really gave a damn about their elite members, they would have given them a CHOICE between full breakfast OR the food/beverage credit.

  92. Florida Sunshine

    I would have too guess, ( purely guessing ) that Hilton has been saturated with Diamonds because the Aspire card. More Diamonds in the Hilton system ( granted a large footprint ) than in Hyatt or Marriott highest tiers. I think it is pitiful on their breakfast offerings and I welcome this change regardless the outcome because most people posting on this topic are not paying for their own rooms after an employer books it,...

    I would have too guess, ( purely guessing ) that Hilton has been saturated with Diamonds because the Aspire card. More Diamonds in the Hilton system ( granted a large footprint ) than in Hyatt or Marriott highest tiers. I think it is pitiful on their breakfast offerings and I welcome this change regardless the outcome because most people posting on this topic are not paying for their own rooms after an employer books it, reimbursed or written off. If Hilton truly wants to reward their most valuable, then create a higher tier. I know dozens of people that stay 1-3 nights a year at Hilton’s just too get get value out of the annual fee on Aspire and then will spend a week for free on Hilton points at aspirational properties for just charging on Amex. It is diluted and pathetic. I stayed over 180 nights last year, on my own dime ( yes covid played a role ) but all was lackluster and truly pathetic. I take the credit all day over breakfast since what they offer is pitiful as a benefit. But again, I pay for my rooms so I’d rather have the credit. But each too own Bc it will all hurt or benefit every person differently.

  93. Chris

    The change itself sounds fine, but the values are far too low, especially given that they don't accumulate.

  94. RTBones

    In two minds here -

    When I am on business, I sometimes cant get the hotel breakfast due to an early start. In these cases, I can see where this would help.

    Otherwise, no.

  95. DCS

    Where's DCS?

    -- Joe1293

    DCS is here is and simply sez "Big Yawn", considering that, at least for now, this applies only to properties in the US where breakfast was already a hit or miss affair to start with. At least using the credit might make things more predictable...in the US.

    Having said that, I will reserve judgement, as I invariably do, until we see how the change is actually implemented. As has been noted,...

    Where's DCS?

    -- Joe1293

    DCS is here is and simply sez "Big Yawn", considering that, at least for now, this applies only to properties in the US where breakfast was already a hit or miss affair to start with. At least using the credit might make things more predictable...in the US.

    Having said that, I will reserve judgement, as I invariably do, until we see how the change is actually implemented. As has been noted, some Hilton properties (e.g., HHV) already had this for years...

  96. arshi

    if this is just restricted to US hotels, i'm happy with the change. The free breakfast at US hotels is usually a joke (especially compared to Asia and Europe) so I would actually much prefer to get the credit and use it for a good drink or some food later in the day.

  97. UAPremierGuy

    Depending on the credit, as a night owl, I am very much in favor of this change. I am very much in the camp of those who don't wake up often in time for breakfast, and at airport hotels, I often check-out before breakfast hours for early flights, while I could at least use the credit for some drinks in the evening. This is much better than the "Starbucks coffee and pastry" credit I have...

    Depending on the credit, as a night owl, I am very much in favor of this change. I am very much in the camp of those who don't wake up often in time for breakfast, and at airport hotels, I often check-out before breakfast hours for early flights, while I could at least use the credit for some drinks in the evening. This is much better than the "Starbucks coffee and pastry" credit I have been given as a Gold member at the Hilton in Anaheim, or San Juan,. for example. And, if, for some reason the reverse is true, then I will enjoy the flexibility of using this in the morning if I have to be awake that early.

  98. Regis

    The only way this works is if the credit is $25 for Hilton Garden Inn/Double Trees, $50 for full service Hiltons and $75 for WA and Conrads. Per person of course.

    Anything less badically brings HH to the level og IHG: a pure points program in which the only difference between elite levels are the bonus points collected.

  99. G

    As my doctor told me, and I have learned, I don't need to eat moments after my feet hit the floor in the morning. "Breakfast" was pushed by the egg, dairy, and cereal lobbies many years ago for decades to the point where people were convinced that it is "the most important meal of the day." After dropping 24 pounds in 60 days by listening to my doctor, I learned what hogwash I had been...

    As my doctor told me, and I have learned, I don't need to eat moments after my feet hit the floor in the morning. "Breakfast" was pushed by the egg, dairy, and cereal lobbies many years ago for decades to the point where people were convinced that it is "the most important meal of the day." After dropping 24 pounds in 60 days by listening to my doctor, I learned what hogwash I had been fed in my youth and for decades afterward. Three meals a day was killing me. A little fasting in the earlier part of the day is good for me and set me on the right path. I'll take the food credit to be used later in the day. I do understand that many still want the breakfast. Perhaps, the best for everyone is if Hilton lets people choose either the free breakfast OR a credit to be used later.

  100. Kendor

    Some people saying they don't use the breakfast credit. Well, there's one demographic that almost invariably does: any family with any kids aged 1-12. "Instead of eating in the convenient, attractive hotel restaurant, I think I would rather walk around in the heat all morning long with my hungry kids, looking for affordable breakfast in a place I don't know well at all," said no parent, ever.

    Maybe Hilton has decided that families are...

    Some people saying they don't use the breakfast credit. Well, there's one demographic that almost invariably does: any family with any kids aged 1-12. "Instead of eating in the convenient, attractive hotel restaurant, I think I would rather walk around in the heat all morning long with my hungry kids, looking for affordable breakfast in a place I don't know well at all," said no parent, ever.

    Maybe Hilton has decided that families are a relatively unprofitable group and this is an clever
    way to drive them away, leaving the adults in peace and quiet and free to spend more money.

    In any case the effect will be that families will do the rational thing and turn to Hyatt, Best Western, and other hotel chains that make an explicit promise of some kind of breakfast. I'll continue to keep my Aspire card and burn through the free nights and free resort credits the card provides, then devote the majority of my stays in more customer-focused hotels.

  101. Tommy

    I think Hilton and Delta should compete - who wins in devaluation?

  102. Carl WV

    So why announce changes and leave out the main piece of info? If you don't know the credit amount, or how it will be determined, how does anybody really know if it's good or bad for them? Is Hilton gauging the initial reaction, and then deciding?

    I am not a big breakfast person and can't count the number of free breakfasts I've slept through.
    So for me this may have promise.

  103. Endre

    @Gene RUDE BUT TRUE! Enjoy your $8 F&B credit

  104. Regis

    Dropping my Aspire card and will bring my 50+ Hilton nights a year to zero if this B S is implemented. It will make Hilton a lot less competitive. Hyatt keeps looking better and better.

    If this was truly customer focused Hilton would make it optional: pick the free breskfast or the food credit.

  105. Matt

    Been hilton diamond for years and the breakfast perk is incredibly valuable at resorts, especially in an expensive area where they serve more of a brunch, like the conrad maldives. But I'm not a breakfast person and don't even bother going most of the time. I'd rather have $20 I could use towards a beer or a sandwich I actually want.

  106. Delo

    What would happen in case of FHR? Will I get the breakfast and the credit?

  107. Eskimo

    @Chuck
    @Mike

    Some people ;) will still beg Hilton, and UA, to take the money, even after getting back stabbed again and again and again.

  108. dan

    Great, I loved the free breakfasts. Except the ones that doubletree try to pull. Its a perk for me because I like to start my day right.

  109. Kendor

    @Gene I agree with you 100%. You're 100% correct. The AMEX Aspire is a great card to the point that I've thought of getting a second for myself (yes, this is allowed.)

    However, I wasn't talking about the Aspire card. I was discussing Hilton's loyalty program, which is weak and getting weaker for top-tier elites. The incentives here are completely out of whack. Hilton's elite program encourages consumers to get the AMEX Aspire and...

    @Gene I agree with you 100%. You're 100% correct. The AMEX Aspire is a great card to the point that I've thought of getting a second for myself (yes, this is allowed.)

    However, I wasn't talking about the Aspire card. I was discussing Hilton's loyalty program, which is weak and getting weaker for top-tier elites. The incentives here are completely out of whack. Hilton's elite program encourages consumers to get the AMEX Aspire and call it a day: there's few benefits to committing to the program, or staying in Hilton hotels any more than you have to/want to. I'll stay in a Hilton when the property is obviously great, obviously cheap, or obviously free. I walk into the typical American Hilton expecting NOT to get upgrades, breakfast, or even recognition. If it isn't great, cheap, or free, I'm gonna look for a Hyatt where I know there will be some benefit to the stay and tangible recognition while I'm there.

    I'm guessing the situation is someone different in Asia and I look forward to putting that to the test.

  110. Judy

    Stayed at a Hilton property in Galveston last week. Already started there. It was 9.00 credit for breakfast. If we wanted to spend just 9 dollars, we would have gotten coffee and premade muffins. We ate off menu and and got the credit toward our bill. Crappy deal to me.

  111. Pam

    Marriott has been doing a lot of “per diem” as well but for breakfast only. Hilton extending the credit across all F&B s/b ok.

  112. Crosscourt

    Poor decision by Hilton. As a lifetime diamond member this is a negative. I don't believe for one minute such a majority as suggested requested such.

  113. Juan

    I hate this change, but I think it's likely due to the number of people now with Gold or Diamond status either because of the Amex cards or because of all of the 2020 rollover nights plus lower limited to hit Gold/Diamond for 2022. We basically hit "if everyone has status, no one has status" level with Hilton.

    Hilton (Parc 55) in San Francisco gave Gold members a $10 credit that was equal to...

    I hate this change, but I think it's likely due to the number of people now with Gold or Diamond status either because of the Amex cards or because of all of the 2020 rollover nights plus lower limited to hit Gold/Diamond for 2022. We basically hit "if everyone has status, no one has status" level with Hilton.

    Hilton (Parc 55) in San Francisco gave Gold members a $10 credit that was equal to the cost of a coffee and three pastries from the grab-n-go station outside of the restaurant, and this was pre-COVID too. Wouldn't be surprised if we see more of that later on. My only ask is that the credit EQUALS the price of a continental breakfast at the hotel, not a grab-n-go.

    But I will reconsider not staying at Hilton from now on. I often picked them over Marriott/Hyatt because of the free breakfast I got with Gold. Hilton Garden Inn breakfasts were the bomb when they were free for Gold, but I'm not going to pay for those now with just a $10 credit (when they normally charge $20-$30/person).

  114. Gene

    @ Kendor -- Um, you get a free Hilton night, a $250 airline incidental credit (requires a little work, but you can definitely get the full value with Delta) and $250 Hilton resort credit (this is good towards the room rate and does not require additional spend). This is one of the few credit cards that is pretty much a slam dunk when it comes to the value proposition every year (not just the signup year).

  115. Mike

    @Chuck: "I’m just waiting for DCS to tell me why this is great for me."

    And then insult everyone who doesn't think it's great.

  116. Endre

    Y’all want free stuff. Free top-tier for just having a credit card, free upgrades, etc. instead of actually EARNING status. And then you whine when companies cut your “privileges”? So Karen. So American.

  117. TJ

    We were just at the Hilton Waikoloa and got the $10/person credit if we spent F&B anywhere. Before pandemic I remember upgrading to full buffet at Big Island Breakfast for $10 which was great. They didn’t even have glassware in the room this visit. Just paper coffee cups. Diamond is devalued. Wonder if London Hilton lounge is as good as it used to be. I’m sick of companies hiding behind COVID-19. Although in fairness they...

    We were just at the Hilton Waikoloa and got the $10/person credit if we spent F&B anywhere. Before pandemic I remember upgrading to full buffet at Big Island Breakfast for $10 which was great. They didn’t even have glassware in the room this visit. Just paper coffee cups. Diamond is devalued. Wonder if London Hilton lounge is as good as it used to be. I’m sick of companies hiding behind COVID-19. Although in fairness they did have to jump through a lot of bureaucratic hoops not necessarily based on “science”.

  118. KK13

    Bummer! That's a huge devaluation for me.
    If they extend this to chains internationally, it's game over for me with Hilton.

    I was just planning to stay at the Hilton in Denver... have to think twice, now.

  119. Kendor

    Honestly, I'm wondering what the point of Hilton status is. I've had Hilton Diamond for almost a year via the Aspire card and I can't think of a benefit I've received that's been worth more than $10 or $15. There's no free parking, no waived resort fees, no clubs to access, no meaningful breakfast, no confirmed suite upgrades as Hyatt has, and no upgrades. Most of the time I check-in to a Hilton hotel, my...

    Honestly, I'm wondering what the point of Hilton status is. I've had Hilton Diamond for almost a year via the Aspire card and I can't think of a benefit I've received that's been worth more than $10 or $15. There's no free parking, no waived resort fees, no clubs to access, no meaningful breakfast, no confirmed suite upgrades as Hyatt has, and no upgrades. Most of the time I check-in to a Hilton hotel, my "top-tier" Hilton status isn't even acknowledged.

    In fairness the late checkout that is sometimes offered is useful, and I earn more points on stays I would pay for. But Hilton does very, very little to make me feel "special" or to engage me to the brand.

    In contrast Hyatt extends benefits to me that are worth thousands or tens of thousands of dollars every year, they offer awesome free breakfasts, I get free parking on awards stays, unexpected upgrades are frequent, I pay no resort fees ever, there's often a bottle of wine on my door or a beer in my fridge, and my Hyatt Concierge occasionally throws small gifts my way like American Airlines Executive Platinum status。 During my most recent stay, we had a need, and they graciously extended checkout to 5 PM. Guess which hotel chain gets 90% of our spend, and guess where I prefer staying?

  120. Andy

    This is bad news. My employer doesn’t reimburse breakfast charges, so getting it for free was really welcome.

  121. Azamaraal

    A GAME CHANGER

    Honors is only differentiated from Bonvoy Platinum in two areas and the most significant is the free breakfast for Diamond members. The other is that Hilton almost always upgrades Diamonds.

    If this is implemented as described one can only assume that breakfast at McDonald's will become breakfast of choice and at that time any cheap hotel brand that offers decent accommodation at a reasonable price will become destination of choice.

    HILTON -...

    A GAME CHANGER

    Honors is only differentiated from Bonvoy Platinum in two areas and the most significant is the free breakfast for Diamond members. The other is that Hilton almost always upgrades Diamonds.

    If this is implemented as described one can only assume that breakfast at McDonald's will become breakfast of choice and at that time any cheap hotel brand that offers decent accommodation at a reasonable price will become destination of choice.

    HILTON - Don't do this!

    I stuck with you when you eliminated the double-dipping which was the best feature of any hotel. But losing a decent breakfast is the last straw.

    I just noticed Bonvoy brought back a modified version of double dipping for Platinum and up. So it seems that perhaps the pendulum may switch in a different direction pending the outcome of this proposed change.

    Caveat - after what the CEO of Hilton said about times are tough and we are going to concentrate on making money I have assumed that this "enhancement" will reduce the benefit to almost nothing real. If, however, the replacement benefit is equal to the cost of two full breakfasts per room then my comments above are cancelled.

    But to expect that benefits would increase to Diamond members is like wishing on a star.

  122. mowogo

    Compared to the Pandemic "Elite Breakfast" the credit is a much better offer, and Hilton is having to compete with weak breakfast Marriott for getting hotels to sign on. I will certainly take the credit instead of the pandemic brown bag breakfast that properties shifted to which is completely unacceptable for a normal elite benefit. The hotels that went above and beyond will continue to do so, and those looking to cut every corner now...

    Compared to the Pandemic "Elite Breakfast" the credit is a much better offer, and Hilton is having to compete with weak breakfast Marriott for getting hotels to sign on. I will certainly take the credit instead of the pandemic brown bag breakfast that properties shifted to which is completely unacceptable for a normal elite benefit. The hotels that went above and beyond will continue to do so, and those looking to cut every corner now have a minimum level to give that is useful to guests.

  123. FNT Delta Diamond

    This could be the beginning of a very bad devaluation. Look at all the Marriott properties providing vouchers that don’t cover the cost of a real breakfast. Even the $10 F&B credit you can get at certain Marriott brands as a welcome elite status benefit is pretty worthless thanks to inflation. Putting a dollar value on breakfast or F&B doesn’t make much sense for an international hotel company since costs and value vary so much....

    This could be the beginning of a very bad devaluation. Look at all the Marriott properties providing vouchers that don’t cover the cost of a real breakfast. Even the $10 F&B credit you can get at certain Marriott brands as a welcome elite status benefit is pretty worthless thanks to inflation. Putting a dollar value on breakfast or F&B doesn’t make much sense for an international hotel company since costs and value vary so much. $25 for breakfast goes a long way in Singapore or Indonesia, not so much in London or New York City.

  124. Andy

    And just like that, the Lifetime Diamond I’m been chasing seems more pointless. Guess I need to jump on the Hyatt train.

  125. Drew

    As long as the credit is based on the price of full breakfast per person I don't care. Somehow I doubt that. They want diamonds to start paying for breakfast at least partially.

  126. Jim

    I love breakfast buffets and always enjoy them to the max when I stay at a hotel that offers them. As a Hilton Honors Diamond member, I have missed this amenity since the pandemic related (or blamed) service reductions.
    If this announcement had stated that Hilton was offering the choice of a hotel credit OR free breakfast, I would say this is a great development. But merely offering a hotel credit will definitely be a significant downgrade.

  127. Tahsin

    Should’ve been either breakfast or food credit. If it’s just credit then I’d rather just have the option to apply it towards the room charge and spend my money elsewhere for a proper breakfast. Hopefully this is temporary or at least just for US properties and not extending to other countries.

  128. Luke

    Looks like a side effect of practically giving away status to everyone with a credit card like Aspire. Had the bar been slightly higher (as is with the other chains) I doubt such a devaluation would be implemented.

    Maybe they should come up with another status over Diamond that is to reward those who have actually spent a certain amount of revenue at the hotels that cant be reached via having a credit card!

  129. Mark

    For US properties, as others have mentioned this really just puts in writing what many full service properties have already been doing for the last couple years. Either having a $15 pp credit or an up charge if you want the hot buffet seems to be the norm. As long as this doesn't spread to international properties, it really doesn't change anything. Unfortunately, many of these things are a slippery slope...

  130. Chuck

    I'm just waiting for DCS to tell me why this is great for me.

  131. Rob

    Not super bummed by this change. I generally will eat breakfast at a hotel only when I'm traveling for work (and getting it comped anyway) or road tripping (when I am likely to be staying at limited service property with the buffet). When I'm on vacation or otherwise paying my own way, I like to try out local outlets when I can, so this change will just further incentivize that behavior. The Hilton breakfast benefit...

    Not super bummed by this change. I generally will eat breakfast at a hotel only when I'm traveling for work (and getting it comped anyway) or road tripping (when I am likely to be staying at limited service property with the buffet). When I'm on vacation or otherwise paying my own way, I like to try out local outlets when I can, so this change will just further incentivize that behavior. The Hilton breakfast benefit varied widely in quality and getting charged an extra $10 to get the "hot" breakfast always felt cheap to me. That said, I'm even less likely to eat other meals at a hotel, so I guess I'd use this credit for a glass of wine, if at all.

  132. Mike

    Gone is any desire to ever stay at Hilton properties. Incredible free breakfast at luxury properties is a $100+ benefit / day that I wouldn't otherwise pay for, which makes it a perfect perk: I wouldn't buy from the hotel ever since local restaurants are cheaper and better, but since it's free and over the top at many premium chains now I will just go to a Park Hyatt instead of a Waldorf or Conrad. So long!

  133. Steve Gosset

    Unequivocally, a devaluation for me based on my eating habits and what Hilton properties would otherwise charge for breakfast if you didn't have status. And nobody asked me whether I wanted to be flexible.
    The flexibility I preferred was being asked at DoubleTree and HGI properties if I wanted to forego breakfast and get bonus points instead. When I was traveling on business, that's an easy choice. But when traveling with the family, it'd...

    Unequivocally, a devaluation for me based on my eating habits and what Hilton properties would otherwise charge for breakfast if you didn't have status. And nobody asked me whether I wanted to be flexible.
    The flexibility I preferred was being asked at DoubleTree and HGI properties if I wanted to forego breakfast and get bonus points instead. When I was traveling on business, that's an easy choice. But when traveling with the family, it'd get expensive and likely necessitate a trip to McDonald's.

  134. Kendor

    Meanwhile, I just returned from the Hyatt Regency Sacramento, where ~$260 in breakfast charges were erased clean off my bill as a part of my Globalist benefits. The kitchen at the HR Sacramento is really superior, and it was a delight to enjoy such a tasty breakfast on the house.

    Speaking also as a Hilton Diamond, Hilton's breakfast benefit was already broken anyway. Hilton seems to have little control over the consistency of what...

    Meanwhile, I just returned from the Hyatt Regency Sacramento, where ~$260 in breakfast charges were erased clean off my bill as a part of my Globalist benefits. The kitchen at the HR Sacramento is really superior, and it was a delight to enjoy such a tasty breakfast on the house.

    Speaking also as a Hilton Diamond, Hilton's breakfast benefit was already broken anyway. Hilton seems to have little control over the consistency of what its hotels actually offer elites, and COVID became an all-purpose excuse for many HIlton properties to curtail or entirely cut the breakfast benefit. The contrast was glaring: properties like the Hyatt Huntington Beach Resort & Spa actually increased the value proposition for elites during COVID, offering a free breakfast at their high-end restaurants since their clubs were closed. Hilton often offered peanuts or excuses.

    Assuming Hyatt doesn't follow Hilton's stupid lead on this, it will increase Hyatt's value proposition. As an elite I'm willing to pay a somewhat higher room rate knowing that nice little things like breakfast will be included. The direction Hyatt is going is to sell an experience.

  135. Creditcrunch

    Hilton Dubai Creek have offered this also, you can still get a free light breakfast from the executive lounge if you so wish but also have $25 daily food and beverage credit. I for one like the flexibility of choice.

  136. Andrew

    @Another Steve

    Step 3: Profit!

  137. MeanMeosh

    Waldorf-Astoria has been doing this for a while. The WA in New Orleans offered $15/person/day as an F&B credit, which was basically enough for a coffee and pastry at the coffee shop. I imagine it's going to be a similar situation at most properties given overpriced hotel restaurant food, so yes, if you're in it for the breakfast, this is going to be a substantial devaluation in most cases.

    OTOH, as someone who's not a...

    Waldorf-Astoria has been doing this for a while. The WA in New Orleans offered $15/person/day as an F&B credit, which was basically enough for a coffee and pastry at the coffee shop. I imagine it's going to be a similar situation at most properties given overpriced hotel restaurant food, so yes, if you're in it for the breakfast, this is going to be a substantial devaluation in most cases.

    OTOH, as someone who's not a breakfast eater, it's a win for me, as I'd much rather have the $15 for a cocktail or something later.

  138. Esquiar

    Breakfast? Nah, have a water and chips

  139. Another Steve

    Step One = Set the value of the credit
    Step Two = Increase all the prices for food and beverage on the menu

  140. Steve_CC

    Another devaluation which makes status worth less and less every year and makes Virtuoso, Privee, etc worth more and more each year.

  141. Steve_CC

    Huge devaluation. Typically won’t cover the cost of a single breakfast never mind two person breakfast

  142. Luis

    Waldorf Astoria Monarch Beach offers $50 daily credit per room in lieu of breakfast. This definitely doesn't cover breakfast for 2 at their restaurant but for people that don't care about breakfast, I assume this is pretty good.

  143. Mike

    If this is limited ONLY to US hotels even if for the long term I am fine since the stuff that they serve are of low quality even at the high end hotels. I would not mind using the credit for non-breakfast menu.
    This will be another story if they do extend this to Europe or Asia properties.

    Cheers!

  144. Peer

    I expect this credit to be a joke compared to a real breakfast, just like it's already the case at some properties, where you receive a voucher that only covers a muffin + coffee.

    I'll rather stay at a Days Inn, as long as there's a waffle machine.

  145. Ryan

    Probably not a huge deal for me, as when traveling with my wife she usually doesn't eat breakfast...and I can probably make use of the credit. Though I'll stick with "probably" for now until we see how much the credit is going to be.

    But I imagine this has to be a net devaluation. Anytime a hotel or airline starts off with "Our members asked for..." it's probably not actually something many people requested...and if...

    Probably not a huge deal for me, as when traveling with my wife she usually doesn't eat breakfast...and I can probably make use of the credit. Though I'll stick with "probably" for now until we see how much the credit is going to be.

    But I imagine this has to be a net devaluation. Anytime a hotel or airline starts off with "Our members asked for..." it's probably not actually something many people requested...and if it's "Our members asked for [more flexibility/increased options/more control]" then it's definitely a negative change for most customers!

  146. Jennifer

    Ugh, free breakfast is why I choose Hilton often. On vacation I enjoy a lazy breakfast in the morning and this "credit" will likely not be enough to cover breakfast if I want more than toast and coffee.

  147. Gene

    @ Ben -- And commenters wonder why people love Hyatt Globalist so much...We stayed at the GH Tampa Bay a few weeks ago, and IN ADDITION to UNLIMTED FREE breakfast in the restaurant, we were given $30 PER PERSON PER DAY F&B credits for the restaurants/bars since the Grand Club was closed (so $240 for 4 nights). This new devalued Hilton "benefit" will be a freaking joke in comparison.

  148. Erica T

    I am an outlier, but I like this change. I have strict dietary restrictions (like an egg allergy) and breakfast is the most difficult meal for me to deal with when traveling. The continental breakfast wasn't something I could usually eat and the credit gives me the flexibility to choose what I want from the menu. However, I will be extremely sad if they take away the free breakfast buffet at Asian hotels!

  149. Arthur Gimbal

    There is even less point now in holding on to the aspire card. If previously the diamond status was marginally worthwhile, and perhaps worth the $450 annual fee, now it is absolutely not worth it and the Aspire cards annual fee cannot be justified. This is Hilton's version of being penny-wise and pound-foolish.

  150. CJ

    Devaluation IMO, as we can surmise that the credit will not offset the cost of breakfast.

  151. Frank

    Cool. Now you get a $5 credit for 2 people. Enough for a granola bar at the cafe.
    Crazy.

  152. The Original Donna

    I’m good with this. I’m not a breakfast person, preferring just coffee in the morning so this works out well.

  153. Andrew

    @Ben

    Can you confirm this is only in the US? I've got some international trips planned later this year and it would be a huge blow. I see this as a huge devalue long term. Might make me move away from Hilton long-term, but I really don't want to go back to Marriott and Hyatt doesn't have a large enough footprint.

    Thanks!

    1. Ben

      @ Andrew -- That's correct, only at properties in the USA (for now).

  154. Alex

    This was actually trialed at hotels in 2019. I stayed at a Curio hotel for 5 months for work. Started out we could get anything off the menu for breakfast and it was covered. Towards the end, they said they were testing a $15 credit, which was fine until you realized unless you wanted oatmeal everyday, you were going to have to start paying++ to get something else since everything was in the high teens...

    This was actually trialed at hotels in 2019. I stayed at a Curio hotel for 5 months for work. Started out we could get anything off the menu for breakfast and it was covered. Towards the end, they said they were testing a $15 credit, which was fine until you realized unless you wanted oatmeal everyday, you were going to have to start paying++ to get something else since everything was in the high teens and 20s. We worked so credit was hard to use at their restaurant for lunch. We got fed up and changed hotels over it. 20 full price rooms, 5 nights a week left over a switch to a breakfast credit.

  155. Alon

    Stayed at the Boca Beach Club (Waldorf Astoria) in Boca Raton, FL recently as a Diamond . . . they did have a full-service restaurant open for breakfast (only option) and offered a $30 credit per room per day dining credit. The only problem with that is even the cheapest continental breakfast option came out to >$30 for a couple :(

  156. Jason

    Huge devaluation. Typically won't cover the cost of a single breakfast nevermind two person breakfast

  157. Bgriff

    This will probably not be great, but at the same time my most memorable and exciting hotel breakfasts have definitely not been in the United States, and in the US I've had a lot of elite hotel breakfasts (from all chains) that were really pretty meh, so I'm reserving judgment a bit.

  158. Clem

    This is likely going to be a huge blow for people going to high end properties, where breakfast can easily cost more than $50 per person when all is said and done. I usually don't bother with breakfast at lower end properties where I'd just get a coffee and croissant anyway. I'm seriously hoping they will be reasonable. Maybe it will also be different based on status (higher credit if you're Diamond?).

    1. David

      I actually think this is an upgrade for high-end properties. I usually book through Virtuoso/FHR/hotel's own TA program, which includes free breakfast. This means I get both a free breakfast AND an additional credit, perfect for a night cap at the hotel bar, instead of overlapping (hence wasted) breakfast benefits.

  159. Ryan

    I'm actually loyal to Hilton (diamond member with almost 1mm points) because of the free breakfast credit -- I'm almost always working remotely and the free breakfast is why I stay at Hilton instead of Airbnb's where I can just make my own breakfast. So, if this credit doesn't fully cover breakfast, I'll probably switch to Hyatt or Marriott.

  160. NK3

    Overall this will probably be a devaluation, but as @Sel, D. mentions they have been doing this at a lot of properties already. After the Conrad Chicago opened in its new location, they were doing $30 per person per day. Then they cut it to $15 per person per day. Eventually they put up a small continental breakfast station in the dining room. I think the Hilton Hawaiian Village is $10 per person per day.

  161. Aaron

    The real question: how will Marriott find a way to match this AND make it even worse?

  162. Eskimo

    After 2 comments, I realized who Hilton surveyed.

    1. Commenting Commenter

      This is just a devaluation, plain and simple. It's a way to cheap it out. Most people/family just pig out at the buffet, as to get your money's worth and have a "full" breakfast, plus try multiple things and not just one menu item. Certainly, you see everyone having more than one plate. This is probably not even enough for a coffee and pastry. This IS a devaluation. At this point, I'd rather have them...

      This is just a devaluation, plain and simple. It's a way to cheap it out. Most people/family just pig out at the buffet, as to get your money's worth and have a "full" breakfast, plus try multiple things and not just one menu item. Certainly, you see everyone having more than one plate. This is probably not even enough for a coffee and pastry. This IS a devaluation. At this point, I'd rather have them offer no breakfast and just apply the amount to my bill. I'll go elsewhere to have a proper breakfast if I wanted to.

  163. Alex_77W

    Foe many years, Hilton Waikoloa Village was giving Gold and Diamond members $20 credit per room instead of breakfast. And yes, you can spend that amount for other food as long as it is charged to the room. Expect this practice to spread across the rest of the Hilton chain.

  164. Sel, D.

    They’ve done this for years at least at one Waldorf and I loved it. I believe it was $15pp or $20pp. I doubt we’ll see $40 per room though so I agree it could be a devaluation. I imagine it will be $10-20 per room based on the property. Works out for me either way since breakfast is the least important meal of the day.

  165. Mark

    Totally fine with this change, many times I don't get the breakfast but would be happy with an afternoon drink and light bite.

    1. KB

      Then you should have the option of a full free breakfast of a drink and app coupon. They use to give both.

Featured Comments Load all 181 comments Most helpful comments ( as chosen by the OMAAT community ).

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Raymond

If this was really about giving elite members flexibility, Hilton would give us an option to choose between dining credit vs. complimentary breakfast.

omaat28422

Personally, I didn't ask Hilton to do away with breakfast. Do they think they can back us into a corner and thank them for doing it? Are they right? What if used our 'flexibility' to spend our money at another hotel chain instead?

NYGuy24

Don't see what there is possibly to be conflicted about. Unless somebody is the type to totally skip breakfast this is a devaluation. I'm not sure why the question is even being asked. My free restaurant breakfasts at high-end Conrads as a result of diamond status? Gone. Not everything has different ways of looking at it. This is a cost cutting measure at the expense of members who are loyal. The only people who could possibly benefit from this are those that don't eat breakfast at all. Even then the credit is soo paltry that it doesn't make much difference.

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