Hilton Honors has made some significant program changes the past couple of years, and for the most part they’ve been positive.
In 2017 Hilton Honors made some radical changes, adding new Points & Cash redemptions, introducing points pooling, giving members more ways to redeem their points, and even giving Diamond members the chance to extend their status by a year. I tend to think these changes were positive, especially for those who just occasionally stay at Hilton properties.
Then at the beginning of this year, Hilton Honors announced some further changes to their program. My previous post has all the details, though to briefly recap:
- Honors is eliminating the ability to earn Points & Miles for stays in order to simplify the program; rarely was this actually a good value, and Hilton said that fewer than 1% of members took advantage of that opportunity
- Honors is adjusting how many points members earn at different tiers; for example, Diamond members will earn the same number of points as before, while non-elite members will potentially earn fewer points
- Honors is introducing Milestone Bonuses for frequent guests, where you can earn 10,000 bonus points after every 10th night, starting when you reach 40 nights in a calendar year, plus 30,000 bonus points after staying 60 nights in a year
- Honors is introducing elite rollover nights, where you can rollover nights beyond your qualification to the following year
- Honors will give members who stay 60 or more nights in a calendar year the ability to gift Gold status to someone, and those who stay 100+ nights in a year can gift Diamond status to someone
Anyway, we’ve known that these changes would be introduced in the spring, and specifically in April. We now have an exact date. These changes to the Hilton Honors program will be kicking in as of Monday, April 2, 2018. So whether these changes are positive or negative really comes down to the type of stays you make. For Diamond members who spend many nights per year with Hilton, this is great news. For the less frequent guest who was still savvy, this is potentially not good news.
Regardless of whether or not it impacts which hotel group you stay at, it’s at least worth being aware that some things are about to change at Honors.
How do you feel about the upcoming changes to Hilton Honors? Will they hurt or help you?