British Airways has been investing quite a bit in their premium product.
Most notably, they’ve completely overhauled their business class soft product, and I’ve been really impressed. They’ve introduced new bedding and food, and this summer they’ll be introducing a new business class seat on their A350, which is long overdue.
This year they’ve also focused on improving their premium economy product, and the next phase of that will be rolled out in the coming days.
British Airways’ new premium economy seats
Last year British Airways introduced a new premium economy seat on some of their Gatwick based Boeing 777s. The seats are by no means cutting edge or anything special, though they do feature 50% larger entertainment screens, and six-way adjustable leg, foot, and headrests.
Interestingly as they’ve done this, they’ve also greatly increased the number of premium economy seats. For example, on the 777-200s that have been reconfigured, they’ve gone from 24 to 52 premium economy seats.
This seat will also be available on British Airways’ new A350 aircraft, which should begin flying soon. Furthermore, other planes should be reconfigured with these premium economy seats as well.
British Airways improved premium economy food
At the beginning of 2019, British Airways announced improvements to their premium economy soft product, which they call World Traveller Plus.
These changes included new amenities, an enhanced service, and an improved dining service.
The airline rolled out these changes as of February 1, 2019, with a third main meal option and a more substantial second meal later in the flight. That second hot meal sure was a nice improvement, given that the airline was otherwise serving cereal bars as breakfast on some routes.
Passengers can now also pre-order their main course in advance, to make sure they get their first choice.
Here’s how they describe some of the new menus:
Launch menus, will include braised British beef with roast new potatoes, onion soubise and bourguignon sauce, roasted guinea fowl with braised red cabbage, green beans, roast potato and mustard and chive jus and rigatoni pasta in a creamy garlic and herb sauce with leek, pumpkin and baby spinach.
Here’s a look at some of the new dishes in premium economy, along with the menus:
British Airways rolls out new amenity kits & blankets
This is the latest news when it comes to premium economy. As their next phase of premium economy changes, British Airways is rolling out new amenity kits and blankets in premium economy.
The timeline for these improvements is as follows:
- Out of Heathrow, the new amenities will be rolled out as of July 1, 2019
- Out of Gatwick, the new amenity kits will be rolled out as of July 1, 2019, while the new blankets will be rolled out as of August 1, 2019
As far as the new amenity kits go, they’ll feature materials from recycled plastic bottles, and will include eyeshades, socks, a pen, a toothbrush and toothpaste, and lip balm from Scaramouche & Fandango.
On top of that, British Airways will offer new quilts and cushions with herringbone designs.
Lastly, the airline will be introducing alcoholic and non-alcoholic cocktails to the World Traveller Plus bar menu, including Gin Fizz and Bloody Marys for cocktails, and a Citrus Twist for a non-alcoholic alternative.
Since alcoholic drinks were already included, I guess the “news” is that they’re suggesting those signature cocktails on the menu, since it’s not like you couldn’t order a bloody mary before.
British Airways has nicely been improving their soft product, and in my experience there has indeed been substance behind these changes, at least in business class.
The airline has now introduced new seats, food, and menus in premium economy, and will shortly be rolling out new blankets and amenity kits.
If you’ve flown British Airways premium economy in the past several months, what did you make of the changes?