British Airways does an incredible job with their marketing videos. For example, British Airways’ 2013 “Visit Mum” campaign made me cry.
In 2016 they had another ad targeting the Indian market, which was also great, but just couldn’t really compete with the 2013 ad, in my opinion.
However, lately British Airways has been running an ad campaign that they call “BA Magic.” Through this, they encourage people to write in sharing a trip they’d like to take for a special reason, and British Airways (sometimes) makes it happen in a very special way. In the past I’ve shared the videos of British Airways helping a man propose to his girlfriend inflight, as well as them helping an aunt get to Hong Kong for just 24 hours to surprise her nephew.
British Airways has just released their latest video in the BA Magic series, and it’s possibly my favorite one yet. In it they help a 47 year old man who suffered a brain injury in 2014 fly for the first time since his life changed:
Surprised by a British Airways ambassador at their home in Brentford, Joe and Liz were whisked off to Heathrow in a Rolls Royce Phantom and surprised with a montage of well-wishes from his family and friends who are supporting them as Joe rebuilds his life. As Joe had explained that when he was young his dream was to be a pilot, he was met by Captain Ben Collins for a tour of the flight deck, before being invited for a day at British Airways flight simulator with his sporting hero, Chris Froome.
Joe and Liz had previously lived in Australia, with Joe’s ultimate goal being to fly back to visit one day. On landing at Dublin the couple were surprised by the airline with a pair of complimentary Club World (business class) tickets to Sydney as an incentive for him to step from one of British Airways nearest destinations to the furthest.
A Rolls Royce ride to the airport, business class tickets to Australia, a ride in the British Airways flight simulator, and more? They really took care of them, and it was well deserved.
Here’s the video:
Do you like this BA Magic series, or do you find it to be too produced?
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