British Airways’ Brilliant Father’s Day Flight

British Airways’ Brilliant Father’s Day Flight

5

Happy Father’s Day to those fathers out there! Hopefully many of you were able to spend some special time with your family today.

British Airways did something really awesome today that allowed some of their employees to spend time with their dads, and it’s absolutely brilliant.

Today British Airways’ flight from London Heathrow to San Diego was specially designed so that dads could work with their sons or daughters.

This included everything from check-in, to gate agents, to operations managers, to engineers. Furthermore, the onboard crew (including pilots and cabin crew) consisted exclusively of fathers and their kids.

None of the pairs had ever worked together before, which made the flight even more special.

Here’s a video British Airways put together about the flight:

While I have my criticisms of British Airways, their marketing is absolutely brilliant, and it’s concepts like this that really stand out, in my opinion.

Similarly, the BA Magic campaign has really been enjoyable to watch, where they’ve made wishes come true for some people who could use a smile.

And while it’s Father’s Day and not Mother’s Day, British Airways’ “Visit Mum” ad is still the most touching airline ad I’ve ever seen. I dare you not to cry.

Well done, British Airways!

Conversations (5)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. Flyflyer Guest

    This was actually put together by BA internal comms, not marketing

  2. Henry Guest

    @Duck Ling I don't really see a problem with the guy making daddy porn on his own time. If he's being blackmailed and giving away BA proprietary information then that's another problem but until that happens it's not a thing.

  3. Mark3 Guest

    What language are they speaking?

  4. Duck Ling Guest

    And the very next week one of the fathers was outed by the UK press as making gay ‘daddy porn’ while downroute on BA layovers.

    https://www.thesun.co.uk/news/9304713/ba-trainer-investigated-gay-porn/

  5. Alex Member

    The Father’s Day flight is pretty sweet, it looks like they had a lot of fun. The Visiting Mom video though...genuinely the first time in my life I’ve actually cried after watching something. Wow.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Flyflyer Guest

This was actually put together by BA internal comms, not marketing

0
Henry Guest

@Duck Ling I don't really see a problem with the guy making daddy porn on his own time. If he's being blackmailed and giving away BA proprietary information then that's another problem but until that happens it's not a thing.

0
Mark3 Guest

What language are they speaking?

0
Meet Ben Schlappig, OMAAT Founder
4,788,713 Miles Traveled

27,627,500 Words Written

32,315 Posts Published