Signs Of The Alaska & Virgin America Merger Happening…

By: Ben Schlappig

Published: April 3, 2016

11 comments

Last week Virgin America’s stock shot up following speculation that they were looking to be taken over. The US airline industry is turning record profits right now, so it seems like Virgin America probably thinks they’re doing as well as they can, given that they’re looking to sell.

Virgin-America

On Saturday it was reported that a merger between Alaska and Virgin America would be announced shortly, a deal which is expected to be worth $2 billion.

Well, signs sure are pointing towards that happening. If you type in the URL “alaskavirgin.com,” you’ll be redirected…

Alaska-Virgin-Merger-1

…to a site with the URL “flyingbettertogether.com,” which is a password protected page.

Alaska-Virgin-Merger-2

I guess that’s the slogan for the merger, which I expect will be announced shortly…

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Ace Guest

April 4, 2016, 6:32 am

Wow the flying better together website is up (as of now) with fact sheets and lots of info. Deal close Jan 1 2017 Single operating certificate 1Q 2018

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W Gold

April 4, 2016, 1:34 am

After closer examination, I am now seeing why the deal isnt totally crazy: 1. Buying Virgin is more about keeping JetBlue out of the West Coast - Delta is now starting to be a major west coast player with its Seattle hub, and Alaska cant afford another competitor, especially since JetBlue is so well run. 2.VX only owns 8 aircraft anyway, while the rest are leased, so phasing out the A320 wouldnt cost too much or take too much effort. 3. It would also put Alaska as the fourth biggest US airline, ahead of JetBlue.

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Matt Guest

April 3, 2016, 10:26 pm

For what it's worth - FlyingBetterTogether.com can be tied back to unitedcoursecorrection.com (which goes to the a similar WP login page) & a number of similar non-aviation domains. This all points back to the company Haystack Needle - http://www.haystackneedle.com/ - whose website says they support "leaders in marketing, corporate communications, crisis communications and investor relations by creating brands, events, websites, videos, apps, presentations and photography, alongside content management, digital reputation and print campaigns". If AlaskaVirgin.com was pointing to FlyingBetterTogether.com, then it's likely that one of the parties has retained Haystack Needle for digital work related to merger PR.

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Jonathan Member

April 3, 2016, 10:03 pm

FYI... virgin alaska says coming soon

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Rondo Guest

April 3, 2016, 9:09 pm

When debt is cheap, profitability can make it pay for itself.

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