I’m a sucker for some good airline marketing, and in particular I love a well done airline brand video. Not only does it often involve some drool-worthy airplane shots, but it really gives you a sense of how the airline is trying to position themselves to the public.
Within the past few days, Air France has released their new brand video, which is narrated by astronaut & pilot Thomas Pesquet. Here’s how Air France describes the “We Are Air France” video:
For more than 85 years, the men and women of Air France have been passionately committed, on a daily basis, to offering the airline’s customers an exceptional travel experience that takes them all around the world.
The strategy Air France took here is surprising, and also totally awesome. Often when airlines create brand videos they’re too focused on the actual product, and on trying to sell their offering to customers.
What I love about this video is that it’s instead focused on creating a sense of wonder around aviation. It gets at the core reason that people fly, and focuses on how aviation as such is pretty incredible.
I’ve always enjoyed Air France’s marketing, but this is possibly one of my favorite videos from them yet, and that’s despite the fact that it talks very little about the passenger experience. Any aviation geek will no doubt appreciate all the airplane footage, both from the outside and from the cockpit.
Check out the video here:
For example, contrast this to Oman Air’s recent video:
While it was beautiful as well, the message wasn’t quite as clear. It did a good job of highlighting some aspects of their product and also showcasing the beauty of Oman, but it didn’t give me quite the same feeling.
I was happy watching the Oman Air brand video once, while I’ve now watched the Air France video at least a handful of times, and can’t get enough of it.
Anyone love Air France’s new brand video as much as I do?
(Tip of the hat to Daniel)