Air France has just revealed its new safety video, which is the first new safety video the airline has released in over five years. The video will start being screened on flights as of March 1, 2021.
In this post:
Air France’s new 2021 safety video
Air France describes its new safety video as an “elegant, lively, and fast-moving showcase of French culture,” stating that the “video symbolizes the essence of the Air France brand.”
In the new safety video, two flight attendants explain safety instructions across all kinds of famous places in France, ranging from the steps of the Opéra Garnier, to the gardens of the Palace of Versailles, to the French Riviera, to the vineyards of Provence, and much more. The video ends at the top of the Eiffel Tower, natch.
As Catherine Villar, Air France’s SVP of Customer Experience, describes the video:
“With this new video, we are showcasing the best France has to offer in an emotionally engaging way. All our teams here at Air France are ready to welcome our customers and highlight this French lifestyle, which is so dear to us, as soon as they board our flights. We can’t wait to reopen the skies, flight after flight, with safety as our absolute and constant priority.”
Here’s the video, should you want to watch it:
My take on Air France’s new safety video
I adore Air France, and in particular the company’s commitment to being oh-so-French in just about every way. In that sense I love this video, because it’s all about France, from the landscape, to the fashion, to the lifestyle, to the attitude.
Beyond that, though, a few things stand out:
- In the past several years we’ve seen quite a few airlines introduce safety videos that showcase a country’s “culture,” so in that sense Air France is following the trend here (and that’s not necessarily a bad thing)
- There’s something strange about seeing an airline introduce a new safety video during coronavirus that in no way references anything about coronavirus; that’s not surprising given that the airline only produces a new video every several years, but I’m surprised Air France didn’t wait a few months to roll out the video
- What exactly is going on with the disconnect between the flight attendants’ mouths moving, and what they’re saying? Is this a lip sync error, is the video just dubbed, or…?
Personally I loved Air France’s previous safety video, which debuted in 2015:
That video coincided with Air France undergoing a brand refresh, including introducing its new onboard products, etc.
Air France’s new safety video will start to be screened as of March 1, 2021, and it sure makes me want to travel to France, and get there on Air France, of course.
It is a bit odd to see an airline roll out a new safety video during coronavirus that in no way acknowledges coronavirus, but I get that Air France only updates its videos every so often, which is probably why that’s happening.
What do you make of Air France’s new safety video?