Air Canada Will No Longer Refer To Passengers As “Ladies & Gentlemen”

Many airlines are making efforts to be more inclusive. For example, earlier this year we saw airlines for the first time add a non-binary gender option when booking travel, including the option to select “X” as your gender (rather than “M” or “F”).

Air Canada is largely a progressive airline, and La Presse reports on an internal memo that has been sent to employees. Currently Air Canada’s flight attendants, gate agents, and pilots, refer to passengers as “ladies and gentlemen” when making announcements, but they’ll soon be updating their phrasing to be more gender neutral.

Instead Air Canada employees will be told to start their announcements with “hello everyone” or “good morning everyone.” The timeline for this policy change hasn’t yet been revealed, but apparently it’s imminent.

As it’s explained, “we want to ensure an inclusive space for everyone, including those who identify with gender X.” Per the memo:

“The change will be reflected in the transmission of the Onboard Announcement Manual as part of our commitment to respect gender identity, diversity and inclusion. We will tell you when this transmission will be available and when to implement this change.”

I’m supportive of this change, and this seems logical enough. It will mean a lot to some people, and this change shouldn’t negatively impact anyone. If nothing else, I appreciate it because it just eliminates some unnecessary words from inflight announcements. “Hello everyone” is faster than “ladies and gentlemen” (or Turkish Airlines, where every announcement starts with “ladies and gentlemen and dear children,” cute as that might be).

I’ll be curious to see if other airlines follow Air Canada’s lead on this.

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Kwame Guest

Idiotic, unnecessary and impolite.

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Kent Member

What a wonderful gesture - kudos to AC. Personally, a simple "Good day passengers (or guests)" is fine for me. In fact, I think in-flight announcements can be shortened and kept to a minimum anyways. Frankly, I never see the need to address a person with a honorific. A simple, "excuse me , do you think ..." is sufficiently polite.

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DenB® Diamond

@Phil Duncan yeah the balloon seats, celebrated by everyone, it seems. I hate hate hate them and wish I could fully deflate it, so I could sit on the foam, but they won't deflate! Seems you have the opposite complaint, unless I misunderstood. Very expensive seats, which most seem to think are grand. Sigh But they can address people the way each wants to be addressed, AND fix the seats. Not sure you were aware of that.

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Indopithecus Guest

This is good. But could they treat their passengers as human beings as opposed to profit units? That will be even a more welcome change.

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Mario Guest

Ridiculous. Inclusiveness and respect are a must, but we are going too far. Really someone can feel insulted by the "Ladies and Gentlemen" welcome?! #keepitreal

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