Several weeks ago I wrote about ZIPAIR Tokyo, which is Japan Airlines’ new low cost carrier. The airline will be launching in summer 2020 using Boeing 787-8s, and will initially operate flights from Tokyo Narita to Bangkok and Seoul Incheon.
While we previously knew what ZIPAIR Tokyo’s logo would look like, this week the airline has revealed more of their image, as they’ve released their livery, as well as their uniforms.
First, here’s ZIPAIR Tokyo’s livery on the 787:
I mean, on one hand I commend them for coming up with a livery that’s a bit out of the ordinary nowadays, though am I the only one who feels like this already looks like a retro livery, and not a timeless one at that?
I also feel like it’s unnecessarily nuanced. For example, there’s a “Z” on the tail, but also an underscore character, so really it’s supposed to show “Z_.” Why? It’s supposed to be an “infinity blank” that highlights “the trueness of the ever-changing times and customers, to continue being an airline aiming for the future of the ultimate.”
I’m sure everyone looking at the plane will immediately get that! 😉
The airline has also revealed employee uniforms:
I mean… I’ll be the first to admit that I’m no fashionista, and also acknowledge that Japan has a unique fashion scene. But am I the only one who is getting sort of alternative Addams Family vibes here?
And couldn’t they have at least custom fit the uniforms for the models they were using for the launch? I’m most distracted by how some of the uniforms just don’t fit some of the employees.
On the plus side, I’m happy to see them add sneakers as a uniform option. I’m all for people being comfortable, and that seems like a reasonable development, especially for a leisure low cost carrier.