Why I Love KLM

I just wrapped up two longhaul flights on KLM (from Abu Dhabi to Amsterdam to New York). Before I share my thoughts on those flights specifically, I wanted to provide a more big-picture impression of why KLM is one of my favorite major airlines out there.

I say this in spite of the fact that most of their fleet doesn’t have a cutting edge business class product. They don’t have international first class. They don’t have widely available Wi-Fi, and those planes that do have Wi-Fi have high pricing. But I still love them.

Why? Because they’re a quirky airline. So, so quirky, with so, so much personality, to the point that it’s almost (but not quite) kitschy, and I love it.

I’m really drawn to airlines that try to stand out in one way or another, and have a sense of place. I like to be able to board a plane and know where the airline is based just from the onboard experience.

Just to give some examples, I think for the most part this is something that airlines like Austrian, Oman Air, and Turkish Airlines do very well. In my opinion there’s no airline that does this better than KLM, though.

Personally when I think of Amsterdam the first things that come to mind are the unique Dutch houses, and that it’s generally a quirky city. To me it’s sort of like the Portland of Europe. Those are two things that KLM reflects beautifully.

For example, at the end of every KLM longhaul business class flight you can choose a delft blue house (I’ve written about the history of these), and it’s just such a cute memory of your flight with them.

Before you think this is a gimmick that very few people care about, that’s not the case at all. They have 100 different houses, and KLM has an app where you can track which of the houses you already have, since each house has a number, and each flight has a different selection.

I was very surprised by how many KLM passengers pulled up the app when the flight attendants came through the cabin with the houses, to make sure they selected a new one.

But it doesn’t stop there. The onboard chocolates were house-shaped.

The bathrooms had wallpaper with these houses.

The safety video even has these houses.

KLM’s lounge in Amsterdam has these houses displayed all over the place.

Then there are the other general things I love about the airline. I love KLM’s unique china.

I love that their salt & pepper shakers are clog-themed.

KLM’s lounge in Amsterdam is generally quirky-looking.

It has a disco ball — I have no clue why, but I love it.

And rather than just traditional snacks, the buffet has tons of stroopwafels, sugary hearts, etc.

Anyway, I really do love KLM, and I’m only slightly kidding when I say that I think my new goal in life is to collect all 100 of the KLM houses. Does anyone know if there’s any black market for acquiring these, or any way to buy them legitimately?

Otherwise do I just need to take 100 KLM flights to get all the different houses? If I’m not mistaken the cheapest KLM flight where you can get these houses is Kuala Lumpur to Jakarta (even though it’s not technically longhaul, I believe they offer the houses on these flights, as I got one when flying Singapore to Bali a couple of years ago), which you can book for $130 one-way in business class.

It’s not crazy to shuttle back and forth on that flight for a month to get most of the houses, right? 😉 Does anyone know how many different types of houses they actually “stock” on a particular flight? 

As of now I have four next to my bed.

Ford says having four houses next to your bed is charming, while having 100 houses next to your bed is kitschy, and points to a bigger problem.

He’s probably right.

Anyone else love KLM’s dedication to quirkiness as much as I do?

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Brianair Guest

Someone should start an airline named NOP.

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Dom Guest

KLM is all great until they are not. I know, I liked them too before they left me out to die. They lost all my bags, with all my vital medications in my carry-on they made me check. They didn't allow me to label my bags before checking them in as 'my last name was already on the label they put in'. Turns out they put somebody else's last name on it, the woman in front of me in a checkin line. Like a cheap , underfunded, 1-star air carrier they didn't have a process for recovering from that error, nor did they give a damn. I was flying as a disabled passenger with mobility support using KLM-cares to book extra disability options. I've been calling KLM lost baggage, claims dept (which lost baggage said I should call instead, and KLM-cares disability support). Since then it's been one horror after the other, and KLM is doing exactly nothing, and only getting in my way of trying to find my bags and medicines. Since they put somebody else's private itinerary on the baggage sticker that they attached to my boarding pass, I used that info to actually find that person on social media. Now both me and that person are trying to retrieve my bags, while KLM is continuing to be useless and only getting in our way. They agreed to create my missing-luggage ticket, only to change its owner to the other person, so I could no longer access it to see if anything at all was being done by them. Strangely enough, the other person, who they changed the ticket to, was also denied access into the ticket because these weren't 'her' bags. So I had to start from scratch with a new lost bags ticket. Throughout this ordeal, KLM has done everything they can to get in a way of me, a sick person, getting back my life-saving medicines that they lost. When they do pick up the phone (after about 5 hours on the phone, each day), they often hang up when they realize that 'this one is complicated'. When I called KLM-cares, a place I trusted with my health up to now, and asked them what I can do, they would just transfer me into the baggage claim queue. When I asked if I should contact the media as I am 2 days without my medications and will end up in a hospital soon, KLM-cares representative asked if I was threatening her, before pushing me back onto the lost-baggage queue. At every step trying to deal with KLM I encountered annoyance, resentment and anger, as if I was making 'their' life miserable. One thing I learned: KLM absolutely and completely cannot deal with lost baggage issues. If this happens to you, you are guaranteed to never get your luggage again. In my case, the other person whose name was on my luggage went out of her way to contact her airport in another country. Along with an airport employee (not from KLM), they located the luggage. Then it was up to me to try to convince another KLM lost baggage staff to act on it. It was all handed to them on a silver platter, the situation was dire for me due to my health, and I still had to try to talk them into accepting this information and acting on it (picking up the luggage from the wrong airport). They really didn't want to do anything. If I let them, my 2 bags would have forever remained in a foreign airport unknown to me, labelled with somebody else's name, never to be picked up. So stop sucking up to KLM to get your affiliate percentage. You have some other info here on how they treat their customers. More on trustpilot.com. It doesn't look good. You cannot in clean conscience recommend them until they start taking life of their passengers even a little bit seriously.

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JohnB Guest

I actually have had some nice meals on KLM. Never experienced any problems on 9, 10 flights. Flying KL in March to Barcelona. they were the cheapest option.

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Jill Guest

I am so obssessed with the houses. I currently have 80 of the houses and looking forward to getting house 100 on my flight at the end of October. I typically try to book KLM for all international flights. I loveeee KLM so I totally understand :o)

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PAC Flyer Guest

You’re right, I agree with you. I lived in the Netherlands for five years as an expat and constantly flew KLM for work and leisure. Although I kept my Delta Medallion status with the JV fully acknowledged and status transferable. I would choose KLM over Delta for trips back to the U.S. What stood out about KLM is the consistency. No surprises. No matter boarding in NYC, Shanghai or Abu Dhabi, it was a consistent and re assuring delivery and expectation. It’s not fancy and not nearly as elegant as Air France, and the FA’s are not what I consider as “warm” but it’s efficient and consistent like the Dutch. Everything works in the Netherlands unlike most of the EU. I much preferred KLM over Lufthansa which comes off as stiff. I love the recent KLM branding to be more Dutch. I think they’re doing all the right things.

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