The Super Bowl was last night, or as I know it, a Halftime Show with a bunch of usually pretty decent commercials.
Google’s “Loretta” ad wins all the prizes
I didn’t think the commercials last night were that great, though there were a few exceptions. For example, I felt bad for all the ads to come after the Google “Loretta” one, because my gosh…
I don’t want to keep watching it because I can’t stop tearing up, but damnit, I also can’t stop watching it. Make it stop!
Anyway, back to the travel angle…
Turkish Airlines’ 2020 Super Bowl ad
Turkish Airlines was the only airline to advertise during the Super Bowl this year, as they’ve been doing for the past several years. The airline had been teasing the ad through social channels, but finally released the whole 100-second spot yesterday.
The ad is called #StepOnEarth, and it makes the same point that Turkish Airlines makes with so many of their ads — the airline flies to more countries than any other airline in the world.
The message of the ad is simple — in 1969 we landed on the moon, and in 2020 billions of people haven’t gone abroad.
Turkish Airlines makes trips possible for three people who have never been abroad before. Not surprisingly, they stay with the space theme, and almost make it seem as if these people are being sent off to space, rather than taking an ordinary commercial airline flight.
Based on the scenery they show they might as well be going to another planet, because it’s so beautiful. Does anyone know where all these destinations are?
Here’s the full 100-second clip:
Overall I thought it was a well done though somewhat abstract ad. It’s interesting, though not surprising, that the focus was on travel rather than the airline as such. The airline isn’t showcasing the new airport in Istanbul, and they aren’t showcasing their new business class, but rather it’s all about how many places they fly.
Turkish Airlines’ past Super Bowl ads
Following last year’s Super Bowl the airline released a short film, called “The Journey,” which had some stunning visuals. What’s interesting there is that their Super Bowl ad was essentially just a teaser for this short film, so it did almost nothing to actually promote Turkish Airlines directly.
Their 2017 ad, starring Morgan Freeman, was pretty epic, because Morgan Freeman.
Bottom line
Turkish Airlines seems to take a different approach with their Super Bowl ad every year, and they consistently do a great job, in my opinion. I liked this year’s ad, though frankly, it wasn’t my favorite that they’ve done. Still, I thought it was one of the better ads during the Super Bowl.
What did you make of Turkish Airlines’ 2020 Super Bowl ad?
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