Turkish Airlines spends quite a bit of money on advertising, and the airline is now launching its next global ad campaign.
Turkish Airlines’ 2022 Super Bowl ad
Turkish Airlines is launching a new global ad campaign called “Pangea,” which will also play during the second quarter of Super Bowl LVI on Sunday, February 13, 2022. The ad stars Morgan Freeman, and this isn’t the first time he has been featured in a Turkish Airlines commercial.
The ad is centered around the concept of Pangea, which millions of years ago was a single and connected supercontinent. The focus of the message is around how Turkish Airlines connects the world, given that the airline flies to more countries than any other airline. The further message is about how we’re all connected, regardless of where in the world we’re from.
For background, production on the ad started in September 2021, and it was shot on location in Istanbul and New York. In addition to live action footage, the commercial also features computer generated animation scenes that depict continents and landmasses reconnecting to illustrate Pangea in an arresting and visual way.
There are two versions of the ad. Below is the 30 second ad.
Then below is the 60 second ad.
If you ask me, the ad is simply captivating, and brilliant for how simple it is. It’s just Morgan Freeman providing narration in the way that only Morgan Freeman can. The ad doesn’t even use Turkish Airlines’ new business class product, but rather Freeman is seated in the old seat. The reality is that when he speaks nothing else really matters.
Turkish Airlines’ previous popular ads
For some context on Turkish Airlines’ previous big ad campaigns (which were featured in the Super Bowl), in 2017 Morgan Freeman starred in the “Widen Your World” ad.
In 2018, Dr. Oz starred in the “Five Senses” ad.
In 2019, Turkish Airlines’ Super Bowl ad was actually a teaser for “The Journey,” a cinematic chase through Istanbul, including the new airport.
In 2020, “Step On Earth” was Turkish Airlines’ major ad.
Turkish Airlines sure knows how to do advertising, eh?
Turkish Airlines has just unveiled its new ad campaign, “Pangea,” starring Morgan Freeman. There aren’t many airlines that do marketing better than Turkish Airlines, and this ad is a perfect example of that. Morgan Freeman is a one of a kind guy, and there’s simply no one who can narrate quite like him.
What do you make of Turkish Airlines’ new ad campaign?
Nice, but “I feel like a star” with Kevin Costner was still the best.
I'm surprised they chose not to somehow use their newest seat...
I think the old seat gives a more open feeling to the cabin and is probably easier to film in.
I suppose you've got a point.
I actually got goosebumps. All of the videos are brilliant. I have flown with Turkish Airlines for years and will continue to do so.
Excellent concept, compelling imagery and subtle but spot-on narrative....and you can't go wrong with hiring the universally adored/respected Morgan Freeman (!!!!). Now how will they translate the branding/pitch to other media forms, such as print or out of home?
It is a great ad. The music is awesome.
i know 30 secs translates into spending another million dollars but the 60 second video is wayyyy better than the 30 second video. Now it's all about calculating that ROI.
Turkish should instead invest into flight safety and pilot training. Their numerous crashes due to unprofessional flying are a disgrace to the whole industry.
More than enough.
Yes i saw them all. Do you have any suggestions on what the crew can do for bird strikes or turbulence or lightning strike, Mr. Maximus?
I’m talking about all the runway excursions, nearly happened crashes and actual crashes.
Turkish has some of the worst pilots in the industry with no regards to well established international safety standards and bad airmanship.
Please read this news. Turkish Airlines among Europe’s best in flight safety in easa's Safety Assessment of Foreign Aircraft Program (SAFA) inspections.
You still don't get it, i***t. Bringing up some Turkish propaganda media that talks about MAINTENANCE while I'm criticizing the PILOT'S FLYING SKILLS and BEHAVIOUR. Even if the planes are in pristine condition, a pilot who can't fly will still crash it.
If the Turkish Lira continues collapsing like in the last years under Erdogan the Great, Turkish Airlines will also no longer be able to pay for replacement parts as they are traded in dollars.
If there's an i***t here, it's you. 70% of Turkish Airlines passengers are international passengers and they buy their tickets with foreign currency. Did you understand? In this case, the loss of value in the Turkish lira is in the interest of Turkish airlines.I don't want to argue with you anymore.
Nice ad. You can't go wrong with The Voice Of God.
Still, it's going to go right over the heads of most consumers who see it ("what? they're squishing together Africa and those other places? How?!!!"). Buying Superbowl ad time for this seems like a miss (wrong target demographic).
This one is pretty cool too if you like Zack King's shorts:
Whoa that ad kind of gave me goosebumps!
Ugh, why sit in 7K. Gotta pick the even rows.