Turkish Airlines spends quite a bit of money on advertising, and the airline is now launching its next global ad campaign.
Turkish Airlines’ 2022 Super Bowl ad
Turkish Airlines is launching a new global ad campaign called “Pangea,” which will also play during the second quarter of Super Bowl LVI on Sunday, February 13, 2022. The ad stars Morgan Freeman, and this isn’t the first time he has been featured in a Turkish Airlines commercial.
The ad is centered around the concept of Pangea, which millions of years ago was a single and connected supercontinent. The focus of the message is around how Turkish Airlines connects the world, given that the airline flies to more countries than any other airline. The further message is about how we’re all connected, regardless of where in the world we’re from.
For background, production on the ad started in September 2021, and it was shot on location in Istanbul and New York. In addition to live action footage, the commercial also features computer generated animation scenes that depict continents and landmasses reconnecting to illustrate Pangea in an arresting and visual way.
There are two versions of the ad. Below is the 30 second ad.
Then below is the 60 second ad.
If you ask me, the ad is simply captivating, and brilliant for how simple it is. It’s just Morgan Freeman providing narration in the way that only Morgan Freeman can. The ad doesn’t even use Turkish Airlines’ new business class product, but rather Freeman is seated in the old seat. The reality is that when he speaks nothing else really matters.
Turkish Airlines’ previous popular ads
For some context on Turkish Airlines’ previous big ad campaigns (which were featured in the Super Bowl), in 2017 Morgan Freeman starred in the “Widen Your World” ad.
In 2018, Dr. Oz starred in the “Five Senses” ad.
In 2019, Turkish Airlines’ Super Bowl ad was actually a teaser for “The Journey,” a cinematic chase through Istanbul, including the new airport.
In 2020, “Step On Earth” was Turkish Airlines’ major ad.
Turkish Airlines sure knows how to do advertising, eh?
Bottom line
Turkish Airlines has just unveiled its new ad campaign, “Pangea,” starring Morgan Freeman. There aren’t many airlines that do marketing better than Turkish Airlines, and this ad is a perfect example of that. Morgan Freeman is a one of a kind guy, and there’s simply no one who can narrate quite like him.
What do you make of Turkish Airlines’ new ad campaign?
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