What Is A “Travel Blogger?”

Filed Under: Advice

This post isn’t designed to pander to the trolls, but I actually think it’s a rather interesting topic to discuss. What is a “travel blogger?”

People often point out that I often don’t cover what I do at my destinations. And that’s a very accurate statement. Some people say that means I’m not a travel blogger. That I’d disagree with.

I’m not a destination blogger

I do struggle with identifying or describing what kind of a blog I have.

Is it a miles & points blog? Is it a travel blog? Is it a Hello Kitty blog?

The truth is it doesn’t really matter to me. I’ve never cared about job titles or blog titles or anything. At the end of the day it’s about the content to me, and not anything else.

But to some people, “travel blogger” is interchangeable with “destination blogger.” And to them, someone that writes about the actual journey isn’t a travel blogger. I think that’s a mistake.

The top three definitions of “travel” on dictionary.com are as follows:

  • to go from one place to another, as by car, train, plane, or ship; take a trip; journey: to travel for pleasure
  • to move or go from one place or point to another
  • to proceed or advance in any way

I focus more on airlines than anything else on this blog. And to me, covering them is just as much (if not more) “travel” related than covering destinations. “Travel” is movement, and I don’t think there are many people that cover that more than I do. 😉

So while I’m not a destination blogger, I do think I’m a travel blogger.

I focus on where I can add the most value

At the end of the day, the area where I feel like I can add the most value is in writing about the journey, and not the destination.

As an example, try to find a good source of info about airport lounges or international premium cabins for an upcoming trip. In many cases, these resources don’t even exist.

I know that because I do my research before taking flights, and in many cases I’m going into them “blind,” because there aren’t any other decent resources on the web about them.

Now, search for things to do at your destination. Chances are you’ll find hundreds and hundreds of great resources — whether those are other blogs, reviews, guides, videos, friends, etc.

Rumor has it I’m not the first person to have ever taken this picture 😉

I realize the first class products and lounges of random airlines aren’t valuable to everyone. But I’m also not trying to be everything to everyone. At the end of the day I’m trying to add value to the interwebz in areas I feel passionately about that I think aren’t given enough attention.

So does that mean I never leave chain hotels?

Many (understandably) have the impression that I stay at chain hotels abroad and don’t do anything.

The former part is mostly correct. Why? Because I get value out of hotel status, and loyalty programs are one of my passions. Hotel loyalty programs are one of the main things I write about, so it also makes “sense” for me to stay at hotels where I can leverage elite status and benefits.

The latter assumption though, that I never leave the hotel or experience the destination, is incorrect.

When I travel I spend every spare minute I have outside exploring. For me, that’s my free time, the time where I can relax.

I do work a lot, because I love what I do, and my passion for this hobby impacts much of my routine. So unlike every other aspect of my life, when I’m outside wandering a city I’m not taking notes, I’m (mostly) not taking pictures, and I don’t have an agenda. What’s relaxing to me is how mentally freeing it is, that I’m not having to document and review every moment.

Would I like to write more about destinations? Yes, of course.

But as I’ve also explained, I pour a vast majority of my time into this blog, and I do have to prioritize content. Yes, I realize sometimes I publish immature posts that could be written by a 14 year old, but those also aren’t posts which take up a substantial amount of my time. Rather they take a few minutes and make me giggle, and I realize not everyone likes them, and that’s okay too.

Bottom line

I have thick skin and everyone can think what they want (and even tell me how they feel), but I figured I’d share my “perspective” on this. Because it’s actually a question I asked myself yesterday — am I really a travel blogger, when I do very little to cover the actual destinations? And after putting a bit of thought into it, I think so.

Long term I do want to write more about destinations, though it’s not a priority. And that’s simply because I think destinations are already well covered by others. I could certainly share my thoughts, but they’d never be as valuable as the other resources out there. I’d like to think the same isn’t true for my airline, lounge, and hotel reviews.

As always, thanks for reading — I really do appreciate it!

  1. Plenty of different parts to travel – and you just cover the parts that you like – which is perfectly fine 🙂 You’re a travel blogger =]

  2. I’m guessing this post is RE the FT thread about this.

    You are definitely a loyalty program blogger, an airline first class blogger, and a western hotel chain blogger, but you are definitely not a travel blogger.

    Traveling is experiencing a new location, not what caviar is served on each airline. When someone says “I spent my vacation traveling to Bangkok”, what class of airline service they traveled in is the last thing 99% of people think about.

    If you do consider yourself a true travel blogger, travel to a destination that doesn’t have western hotels and write about the experience; for example undeveloped parts of Africa. It might open your eyes to another world of travel you will never see doing the same LH flights over and over again.

  3. Lucky

    I am a broke bloke at a computer trying to muddle his way through life. Your posts inspire me, educate me and give me hope that should I ever win a lottery that I might just be able to travel our world, a lifelong dream of mine, in some comfort at my age with spinal stenosis.

    I find your posts almost addictive, and find myself fantasising about one day becoming a RA!!!! When I can’t really afford a Travelodge.

    In short Lucky – your posts are inspiring. They make be laugh at times, and I don’t think that they make me jealous or envious, so all is good. And they are a pleasant distraction.

    So don’t let the [email protected]@ars get you down, just do what you do. After all it is your blog.

  4. Haters gonna hate. I like your blog for exactly what it is – an honest peek into your world. And really, that’s when any blog is at it’s best – when it gives the reader an authentic look into the world of it’s author. You do that. So keep being authentically you – if they don’t like it, they can read another blog – or write their own. 😉

  5. If I wanted to read about a restaurant in Budapest, I’d pick up a Zagat or Frommers. I come here everyday for the relatable “aviation” reviews.

  6. I am so happy to have found your blog, and while I read many, yours is definitely my favorite. I do think that you are a travel blogger and think that there are many different types of travel blogs and I am happy that there is a variety and that they do not all write about the same things. You certainly do a niche that you focus on, and of that you are the best, and I am very much value what you write about. Before I travel, I want to know as much detail as I can about what my hotel and flight experience will be like. As for destination info, I read other blogs for that. Please keep on doing what you do. Thanks, Ben!

  7. What’s in a name? What you do, you do wonderfully and that’s what counts . I have learned a lot from the blog, esp. w.r.t. how to maximize the value of various points.

    One thing I have noticed is that there are almost never pictures of YOU. That may be a conscious decision on your part, and keeping the object distinct from the subject has many merits. But given that the text has a very personal angle of how YOU experienced the event, the photos sometimes seem too clinical in comparison.

  8. I agree with you, but as you have a nice writting style, I did like your posts “exploring (city name)”. In no way you will have a deep cover, but a general idea about how you did like the city would be interesting.

  9. The label doesn’t really matter to me. I like virtually all of the content, and how connected you are to the readers/commenters.

  10. I thought this was a Taylor Swift / One Direction blog. 🙂

    I think more specialized blogs like yours are more useful than a general travel blog. Your writing matches your target audience.

  11. I definitely agree with you on this one. If I want information on tourist attractions, nearly every city has a visitors bureau website and countless other travel companies/magazines with articles about the city attractions. It is much less common to find reviews of specific airlines/routes/lounges.Even on Boarding Area, I can find 10 posts about a new credit card signup or a buy miles promotion but only a couple of blogs will have the detailed review of an airline product or lounge i’m looking for. It has been very helpful to me to go back and look at your review of a specific airline product on the same route i’m looking at booking and know which of the lounges is worth my time to visit. You are quite helpful to the traveler, while maybe not so much to the vacationer. Travel is a journey, not simply a means of arriving at a destination. 🙂

  12. Regardless of what it’s called, I do agree your blog adds a lot of value. I am consistently impressed by how much you write and post. Sure, most people are not into points and miles and therefore may never experience the products you write about, but for those of us who are your reviews and reports are an invaluable resource, not to mention enjoyable to read. Also, it is refreshing to read a travel/miles/points blog that hasn’t turned into a credit card blog (as most others have).

  13. You’re a travel blogger through and through. One of the more relatable and entertaining ones, I might add.

    One of the most important aspects you mentioned, is that you add value, to what is an already crowded space. From a business perspective, that’s key! The fact that it’s your passion is just icing on the cake!

    Many of us find the actual travel aspect of a trip just as fulfilling as exploring a new or beloved destination. As you mention, there is often a dearth of information on what you cover, and for that, us aviation/journey enthusiasts are grateful!

    Don’t get wrapped up in those fools’ definitions. I suspect they aren’t that much fun to travel with anyway…

  14. I am no expert at all the categories and sub-categories of travel blogging. But you are truly at your best when doing trip reports.

    Lately you been the first to review new hotels and new routes…etc. We recognize that is not easy or cheap and we love you for doing that!

  15. “‘Cause the players gonna play, play, play, play, play / Haters gonna hate, hate, hate, hate, hate / Baby, I’m just gonna shake, shake, shake, shake, shake / I shake it off, I shake it off”

  16. As a reader I have enjoyed your blog for the past few years . I love reading about your flights in Business and First class . Who really cares what you call it . I along with most readers just want to know how to do it and you give that info. Thanks

  17. Not that the labels matter, but yeah, you’re a travel blogger. You travel and you blog about it.

    What amuses me no end are the haters who post here. They’re actually lovers of your work. They love you, they’re jealous of you, and they post their jealousy. It really does crack me up. 🙂

    Keep up the great work, travel blogger!

  18. Lucky, I’ve got just two quick thoughts which are meant to be provocative but not offensive:

    1. It was either you or Gary who wrote that people tend to underinvest in experiences. That being said, while you may get a “$75” complimentary breakfast (which nobody in their right mind would pay more than $8 for), you’ve A) only saved $8, not $75, and B) underinvested in the experience of staying in a family-owned joint where you’d be more immersed.

    2. This has more to do with last week’s post about the Grand Canyon, but there are reasons why places like the Grand Canyon and Central Prague (or insert any cultural site here) are both considered UNESCO World Heritage Sites: admiring the intrinsic natural or cultural beauty of each sort of venue makes you a better global citizen. For example, I’d have no appreciation for the South Island of New Zealand if I hadn’t spent 4 days tramping across it. Likewise, you’ve got no appreciation for a site like the Grand Canyon because you’ve never hiked to the bottom to fully immerse yourself in it. We have to immerse ourselves (either in cultural or natural beauty) to understand and appreciate a place, and occasionally I wonder whether how deeply you’re actually immersing yourself.

  19. Am important distinction and a thoughtful post. I continue to be mystified by the commenters who sneer about how they don’t get enough of this or that on your blog. Blogs work best when they go deep, providing an authentic glimpse into someone’s personal experience. If you want a generic travel website, go to TripAdvisor!

  20. @ Lucky, you’re a journey blogger, writing about getting there and how to get there in the most optimal way (short of private jets!), wherever “there” may be. Along the way, what comes through the most is your personality and sense of humor, which are of course unique to you. Even if we agree or disagree, it’s a treat to see and read how you do it and maybe learn how we can avoid some of the issues you encounter along the way, or use some tips and tricks you share. Regardless, keep up the good work, it’s very much appreciated.

  21. Why can’t yours be a “unique travel blog,” not just “a travel blog”?

    For people who enjoy the journey and have the right personality for collecting and using points, your blog is an *invaluable* resource and I hope you continue that aspect of it for a long, long time. I deeply appreciate what I’ve learned here, as you’ve helped my family and me take some really wonderful trips.

    With regards to “destinations,” I’m not sure I really care too much what some twentysomething has to say about his trip to Amsterdam or wherever, so I’m perfectly happy if you keep that content to a minimum. That said, I do enjoy the stories about someone trying to buy a sweater off your back, and about riding around the desert, and various other vicarious thrills. I don’t come here for those stories, but they are often fun to read and they make the blog much less dry than if it focused entirely on miles, points, and first class flights.

    (By the way, here’s a story: I forwarded a link to one of your hotel reviews to a friend. He snarked about the picture of a toilet that you invariably include. He can laugh all he wants… but I fly business class on points. He flies economy and hates it. And I know where to find a good toilet in any major city in the world! ‘Nuff said.)

  22. I don’t get it why people hate…

    I don’t read your blog for destination reports. I have my guide book for that. For me, travel is not just about the destination but the way I get to/from my destination.

    If I’m traveling to Bangkok from the US, for example, I want to get there in the most economical way yet as comfortable as I can be getting there. If I can fly first class instead of economy in the most economical way, then who wouldn’t want to do that. That’s why I read your blog to get tips and tricks on such things.

    If those folks who are expecting to read reviews of destinations, go somewhere else and leave Ben alone.

    I don’t get it…

  23. Wow, people find the stupidest things to whine about. Your blog is exactly what I need it to be. In fact, posts about what you actually do in each city would be completely worthless for me, as I’m sure we have completely different agendas when visiting a place.

    As for the personal critiques that you somehow “don’t get it” or aren’t properly cultured, who the *bleep* cares? You’re enjoying your life.

  24. When I was trying to figure out how to fly back to NZ in business class, I came here. When I wanted to know where to eat once I got there, I called my sister and consulted some other blogs.

    A jack of all trades is a master of none. It’s good that you’ve found your strength and honed in on it. I appreciate this blog for what it is. I assume that you try to make the most out of wherever you go, but my purpose here is to find out how to reach my family that’s all the way across the world without spending 24 hours of travel in coach. If I can fly some of the other carriers that you’ve mentioned- bonus points!

  25. In Ben’s defense, there are many things that Ben keeps private or to himself when he travels to different destinations. Those are his personal experiences — this isn’t a blog about the Real Housewives of the Skies 😛

    Though Ben, you need to start including more pictures of yourself in your pictures 🙂

  26. @Chris S.: I’m certainly not Lucky, nor speaking on behalf of him, but what struck me most about your comment was the last sentence. On the whole, I couldn’t agree more. However, do you think that Lucky (Ben) does not immerse himself in the subject matter to which his blog is devoted (amenities, benefits, etc of airline and hotel loyalty programs)? Do you think he doesn’t truly understand the beauty of a hotel property or CX F seat? Just asking those questions as a matter of perspective only, not to offend in the slightest. I think that Lucky immerses himself very deeply into the subject matter he blogs about. It just doesn’t happen to be about the destination.

    @Lucky: VERY interesting post and what I appreciate is that from time to time you address these intellectual aspects that do affect what you do and what the rest of us do when we travel. We have certainly thought about it when we have traveled as a family. We have enjoyed making the journey as equally important as the destination. Life and happiness IS the journey. I cannot surmise this for other cultures, but Americans (as a culture) tend to focus on happiness as a tangible. So, when they are lamenting their seat in coach saying “I can’t wait until we get there…” they are forming negatives on just about everything surrounding that experience, which also affects their mood and how they might treat an FA, for example. They focus on attaining happiness once they reach their destination and thus short themselves with potentially more of a trip or vacation than they previously realized.

    Perhaps immersion into the journey isn’t such a bad idea?

  27. It’s nice to know writing more about destinations is in your long-term plans. Though it’s true that destinations “are well covered by others”, it’s YOUR observations and brand of humor that we’ve become attached to. Your blog would sufficiently vary from currently available destination content.

    And occasional 14-year old comments make (most of) us laugh! 😉

  28. “This post isn’t designed to pander to the trolls”

    Actually, it seems like it is, and also to your fans to come on here and post and discuss about it and drive up clicks and visits for advertisers.

    You don’t need to justify what you do and why you do it. Everything people need to know about you and your blog is in the “About Lucky” section just below the comments. So posts like this are just unnecessary.

  29. As an editor I can assure you that whatever label a writer may tag him/herself with doesn’t count for anything. It’s the content that makes all the difference.

  30. @ wwk5d – I’m always amused by these types of comments. A blog is meant to be a little more personal than a news source and letting readers know what’s going on in your head can be a good thing. You may not “need” Lucky to do these things, but I don’t think he is only writing to you. Not everyone will care or relate to everything a blogger posts.

    @Lucky – Great post. People seem to forget that not every blog is for everyone – oh how dull that would make travel bloggers. I see lots of complaints about how “normal people” don’t ride in F eating caviar (or enjoying whatever else), but there is no such thing as a “normal” person. Keep on keeping on Lucky – your readers enjoy it.

  31. I think you do a great job and really have a niche for yourself and your work, so keep that up. I love reading your hotel reviews. I’m much more interested in the travel side of things (i.e. what museums to see in 5 days in city X) kind of a thing, so your blog helps me fill in the gaps and fantasize about the hotels and airplanes to get there, even if I’ll never be able to afford them 🙂

  32. Thank you for sharing this. I for one consider your blog is very informative (and sometimes hilarious — the way you use housewives’ clip). I know when I need information related to premium cabins, miles, and/or hotel. I will come here and dig in-depth to see what you have said. If I want information about destinations, I will go find someone who blogs that type of information. It is like using academic database, which I use a lot for my job. You just have to figure out the different ways to conduct research.

  33. Sorry if you interpreted my comments that way, but I wasn’t implying anything with regards to Lucky’s posts in general. Just that people shouldn’t have to explain or justify their blogs to naysayers.

  34. Your a travel a blogger, hands down. I find it funny that people call you or think you need to be anything else.

    btw “Is this a Hello Kitty Blog?” had me lol

  35. I agree that we can get “destination” information anywhere, but it would add a lot of value to your blog if you would include some information about what you did and what there is to do at a location.

    I’m not talking about doing an actual review (or even pictures), just a paragraph or something about what you found enjoyable during your stay. Sometimes that can be “I was only here for 18hours and didn’t have time to do much”. But sometimes, it can be a couple sentences about what you saw and think that others would enjoy. Sure, if I wanted more details about what you did, I’d find that information elsewhere, but it would add a lot of value if you gave me a starting point.

    For example, you may write a post about a great deal or the best use of points to get to Abu Dhabi. I basically skip over those posts because it’s not on my short-term “list” of places I’m going. But, if you were to provide a couple sentences about why you think its worth it to use the miles to GO there (not just GET there), I’d be much more likely to read more of those posts.

    That’s my rambling response to your question…

  36. > Is it a miles & points blog? Is it a travel blog? Is it a Hello Kitty blog?

    I thought this is a duck blog. I don’t know about anyone else, but I’m here for the rubber ducks.

  37. @tyler – link to the FT thread you’re talking about? maybe I’m blind but I dont see any discussion related to OMAAT/Ben over there.

  38. C’mon guys, he’s 100% right here. He needs to prioritise his blog posts and if that means less posts about his travels and more about credit cards then so be it

  39. Love reading your blog, and your experiences have inspired me to go out and see more of the world.

    Speaking of which, I’ve noticed that you personally haven’t done an Australia trip/airline/hotel in 3 years. What’s up with that?

  40. You are probably THE best at what you do. That is something to be proud of. No one is perfect, but you’re definitely making a difference.

  41. You’re a travel blogger, but you are one who probably pisses off a good section of the proletariat. You know who I mean, the people who get torqued off that I stayed for a night at the Holiday Inn Mayfair in London instead of “a local hotel” in Sussex Gardens even though IHG is a freaking British company. Because it’s not “authentic” enough, which is code for “not being around enough poor people.”

    I admire Rick Steves, he’s the man who’s writing got me to take my first 6-week and 3-week vacations in Europe when I was in my late 20s. But he says a lot of dumb things which are antithetical to this blog. Why do I have to take the cheapest fare or the junkiest pensione if I can afford something nicer (either paid, by manufactured spending, or by award travel)?

    To me, that’s the market you serve.

  42. Just going to toss out a thought, though I certainly don’t want anything about your blog to change. But if you wanted to write more about the destination(s) what about including information on the area immediately around your hotel? Ie. the cafe across the street had great wifi and a band playing until 2am, there was a grocery store two blocks from the hotel on the way to the train station, etc. Or directional information like – from the hotel it was a 15 minute walk to [major tourist site] and on the way I passed a great [outdoor market, park, whatever]. Not necessarily things you would have to take notes on, but might give a sense of “place.”

  43. Good post, and makes a lot of sense. IMO you are a “travel” as well as “miles and points” blogger. I’m not a huge fan of first class seats and lounge reviews, but many are. That said, you write about other things as well, and I do hope you can include some local photos on occasion. Your site is wildly successful, so obviously, you are doing something right. Bottom line: It is your blog, you shouldn’t pander to anyone. Do what you want, forget the trolls.

  44. Lucky – I’m a new follower and love what you do. I’m quite a bit older than you but love your passion. Your Hong Kong piece was compelling for me – your thoughts were my thoughts in 1972 when my girlfriend, now wife of 40 years, lived and worked there. We were nightly regulars at the daytime car parks where the real Chinese dishes were prepared in the woks after the lots were vacated. Anyway, I read your daily blog because I want to learn how you think and maximize your travel opportunities. I don’t want to spend more than I have to to fly business/first. I have a lot of miles and points and lesser amounts of cash. I don’t know how to navigate my way around the websites to view all my possibilities. You are expert at that. And that’s what I want to learn from you. What food you enjoy and the fact that you’re not a museum guy are not why I read your blog. You will become a museum guy, trust me!!

    One of your first blogs I read was about first class service on BA JFK – LHR. We are flying the same route and class of service next week. I’ll share our experience with you. My expectations are more realistic now that I’ve read your piece.

    So I don’t really care what your title is. You are an expert at providing me and all your followers with important information on how to get where we want to go in whatever class of service we prefer for the least amount of miles, points, or cash. What I want you to teach me is how to access specific web pages that provide the important information I need to secure my trips. I’m tired of the airlines drooling when they see me booking a ticket!!!

    Lastly, will your daily blog next March provide all of us who can’t attend the FTU with the pearls from the meeting?

    Thanks and forget about titles – in the end they are meaningless!!! Continue doing what you do – you are educating the masses.

  45. If your income came as the vast majority of “travel blogger’s” income came–through GoogleAds or Adsense, etc.– then sure, you could be termed a travel blogger. People could talk about your niche in only blogging about first class/business class airline travel and chain hotels, but the truth is you really do make 99%+ of your income by referring people to banks as credit card applicants.

    So what’s an accurate name for that?

    You’re not directly employed by any Banks (to my knowledge), so “bank employee” doesn’t seem accurate. You’re more like a Contractor who uses sales techniques to help convince potential applicants to go through your site for their credit card applications. And you spend some time explaining why the credit cards you get commission for are the best ones for your readers. Please note that I’m neither being derogatory nor calling you names, I’m serious. Credit Card Contractor? Just plain Credit Contractor, or Credit Advisor? Credit Card Agent?

  46. Lucky,

    You are travel blogger with a very specific niche. You are “miles and points” travel blogger. Representing yourself as anything else, is misrepresentation. Saying you don’t want to be labeled, is just a cop out. You can have it both ways, so be proud. And say exactly how it is. I am a “miles and points travel blogger”.

  47. I’m new here but I check this blog *daily*
    it’s the best advice on airline premium cabins out there!
    you are in a class of your own…

  48. You are most definitely a travel blogger, the only difference is that you are part of the 1% hugely successful ones focused on specific niche. Everyone wants to be that successful and have a passionate readership so of course there will be those who want to hate/be jealous.

    I’ve enjoyed your blog for both professional reasons (to know about first/business flights for my staff) and for personal reasons (so I can put together crazy award tickets) and often times just to smile (your hello kitty and Disney experiences). If I wanted restaurant suggestions, I’d ask my travel/food blogger friends or ask on twitter.

    When I attended a Travel Blogger conference last year (TBEX) and there were over 1,300 bloggers all with specific niches – backpackers, family, luxury, budget, state specific, hotels only, sponsored bloggers, etc. – travel is so multi-faceted that there isn’t a right or wrong way to go. Is someone who only takes sponsored trips a travel blogger? Is someone who only travels around Michigan or New York a travel blogger if they haven’t ever been on a plane and stay within their state? Silly questions – if you write about travel any part of it, you are a travel blogger – whether you have a million readers or just one.

    As a points blogger, you have specific focus and stay true to that – I appreciate it.

  49. As noted in the FlyerTalk thread, Lucky’s more of a TRANSPORTATION blogger than a TRAVEL blogger.

    And a pretty darn good resource for transportation issues at that.

  50. I saw the pounding you took in comments for the HK cum can post. They really annoyed me >:o

    Personally, I loved that post. It made me laugh and think about all chuckling I did at the Chinglish when I was Hangzhou.

    I regret not adding my $0.02 on that thread (and almost almost did) but I’m part of the silent majority that loves the quirky destination oriented aspects of your blog.

  51. Within the “travel blogging’ industry there are also several niches and sometimes people can be so anal about it (mostly the travel bloggers themselves). I enjoy what you write, you are not the traditional travel blogger who sells off. As you would know, you do need a thick face in this industry , just keep writing and enjoying. You cannot please everybody, and you shouldn’t. But it seems that there are more than enough people who are pleased with what you do so just keep going on 🙂

  52. I think Lucky has developed a very good niche in travel/points blogging world and there’s no reason to change it drastically. Also, I believe he’s been trying to briefly cover some destination-specific things in certain trip reports which can be useful as a place to start.

    P.S. OMG @ 32-page FT thread on Lucky’s Kickstarter, his travel blog-worthiness, and – now – his response. is that a record for the longest FT thread dedicated to a blogger? 😉

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