On the heels of British Airways’ double Avios promotion, American has sent out a targeted promo to certain AAdvantage members.
Because some have asked, I don’t think these are related (though the two carriers have coordinated promotions in the past), rather I think this is just the kind of thing you put out on the last Thursday of Q3.
Similar to a targeted promo AAdvantage ran last year, selected members can earn bonus miles for flights in premium cabins, including Premium Economy.
I wasn’t targeted — which is hardly surprising, as I haven’t credited a single mile to AAdvantage this year — but it’s worth checking your email to see if you were. You can also follow this link and check your AA account to see if the promo is available to you.
Certain partner flights can earn double miles as well, provided they are marketed by American and operated by BA, Finnair, Iberia, or JAL. Unlike the British Airways promo, previously purchased flights are eligible, which is nice.
Here are the full terms:
This exclusive offer is only for members who receive an email directly from American Airlines. You must register by 11:59 p.m. CDT on October 8, 2018, and before travel for your flights to count toward this promotion.
- Offer applies to eligible purchased, published fares in First booked in F or A; Business booked in J, R, D or I; or Premium Economy booked in W or P on select airlines flown between the date you register and January 8, 2019.
- *Offer applies to all eligible American-marketed flights and operated by American, British Airways, Finnair, Iberia or Japan Airlines. Flights marketed and/or operated by other codeshare partners aren’t eligible for this promotion.
- Flights that don’t earn AAdvantage® miles won’t count towards this promotion.
- Travel flown before registration for this promotion isn’t eligible for the bonus mile offer.
- Double miles will be calculated at 100% of the base award miles earned for the eligible flights.
- Bonus miles don’t count towards elite-status qualification or AAdvantage® Million MilerSM status.
It’s worth noting that American is awarding bonus redeemable miles here, and not bonus elite qualifying miles. Presently American awards five base miles per dollar spent, plus a bonus if you’re an elite member (Executive Platinum members, for example, get six bonus miles per dollar spent, which is a 120% bonus). With this promotion you’re earning an extra five miles per dollar spent. At a value of 1.3 cents each, that’s like an incremental 6.5% return on the cost of the ticket
Given how mild the premium for first & business class is over economy in many markets nowadays, maybe this will convince some people to just outright pay for business class when they otherwise wouldn’t.
In reality you’re getting a bonus of 6.5% on the entire ticket amount, rather than just on the incremental difference between economy and business class.
For example, say you’re an Executive Platinum member and an economy ticket costs $200, while a business class ticket is $300. The $200 ticket would earn you 2,200 miles, while the $300 ticket would earn you 4,800 miles. That could tip the scales for some.
Were you targeted for some sort of premium cabin mileage bonus from American, and will it impact the types of fares you book?
(Tip of the hat to Ricky W.)