The St. Regis New York Added A “Destination Charge,” And I Sort Of Like It?

Earlier I wrote about how the Sheraton New York Times Square has introduced a new daily $25 destination fee. The Sheraton is following the trend, as an increasing number of city hotels are charging fees that were previously typically just charged by resorts. There are now dozens of New York City hotels with these fees, so this is quickly becoming the norm.

As it turns out, the Sheraton New York isn’t the only SPG property in New York adding a “destination charge,” as pointed out by Der Fliegende Amerikaner in the comments section of the previous post. As of February 1, 2018, the St. Regis New York has a daily $50 destination charge. While these charges are unfortunately becoming popular at New York City hotels, up until now they’ve mostly been mostly for mid-range hotels, and not luxury hotels. This is the first “true” luxury property in New York City that I know of to charge such a fee.

So, what does the St. Regis’ daily $50 destination charge include? A lot of stuff, actually (all of these benefits are daily, according to the person I just spoke to at the hotel):

  • 50 USD Food and Beverage Credit (available in all outlets)
  • 50 USD Laundry/Dry Cleaning Credit
  • 25 USD Fodera Hair Salon Credit
  • Free HSIA, Local, Long Distance and International calls (unlimited)
  • 2 Museum (MOMA or Met) tickets per day
  • 1,000 SPG points per day

Of course on principle I’m highly opposed to these fees, though I feel like the numbers work out quite well here. I value Starpoints at ~2.2 cents each, so you’re getting $22 worth of Starpoints per day, which lowers the real “out of pocket” on the destination charge to $28. For that you’re getting a daily $50 food & beverage credit, daily $50 laundry & dry cleaning credit, $25 daily hair salon credit, and more.

Of course the hotel assumes most guests won’t use these benefits at all, and that those who do are going to go over in terms of the spend. I would be surprised if a hair salon at the St. Regis New York has anything for $25.

However, for me a big part of staying at the St. Regis New York is enjoying the King Cole Bar for a pre-dinner drink. If you just consider the $50 food & beverage credit and nothing else, this benefit basically gets you that for ~$28, by my valuation. I’ll take nearly half off King Cole Bar drinks! That’s not even accounting for the value of the laundry credit, or the MOMA and Met tickets. While it’s not something I personally value, I’d also note that they’re even including international calling for free, which is rare.

I’m really opposed to these fees, but I feel like this one might almost be a net positive. Am I the only one who feels that way?

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Mr. Elite Guest

I like the idea if it stays at $50 per night as I frequent the St. Regis New York often and I am a guest who utilizes all the services at the hotel including dry cleaning, daily pressings, hotel dining. However, I do agree that if this rises to $75 or $100 per night then it becomes less beneficial to the guest. I am assume the destination charges are trying to motivate clients to increase spend while staying at the property.

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Blue Guest

So, you're regularly in the habit of buying SPG points for 2.2 cents a pop?

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George Guest

Really Lucky??!? You tweeted furiously against this last year in your "urban destination" post. These should be chastised, not glorified. Check out DoC's post on this topic and the fury brewing over OMAAT.

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escot Guest

Lucky Strikes Out (Badly.... alas. However well-meaning, stretched, even thinking-outside-the-box your disposition when you crafted this post, it ends up being one of your worst, most widely ridiculed posts ever..... Shocking indeed as Doc dubbed it)

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KeninDFW Guest

While I disagree with both resort and destination fees. I find a destination fee for each night you stay at the property as egregious. Charge it once and let that be it. And honestly I feel the same for a resort fee also. If you're trying to give value to your guests then make it appear you are actually giving value as opposed to just raising the prices. These items are not something you would use each day for your entire stay.

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