Singapore Airlines has just unveiled its newest safety video, which is the first new safety video from the carrier since 2017…
Singapore Airlines’ new safety video celebrates Singapore
Singapore Airlines’ new safety video is destination focused, and creatively presents safety information while taking passengers on a journey around Singapore. The video was produced in collaboration with the Singapore Tourism Board, and features Singapore Airlines cabin crew visiting landmarks like the Esplanade, Gardens by the Bay, Sentosa, Lau Pa Sat, and Jurong Lake Gardens.
The new video can now be viewed online, and will progressively be rolled out on all Singapore Airlines flights starting at the end of October 2025. You can watch the video for yourself below.
For context, below is the previous safety video, which was screened up until now.
Here’s how Vinod Kannan, Singapore Airlines’ SVP of Sales and Marketing, describes the new safety video:
“This video creatively presents vital safety information while showcasing Singapore’s vibrant and diverse cultures, sights, and communities. Safety remains our absolute priority, which is why each scene was carefully designed to reinforce these essential safety messages. We hope the video resonates with Singaporeans and Singapore residents, evoking a sense of home whenever they watch it on board, while giving visitors a compelling introduction to our beautiful island state and its myriad attractions.”
My take on Singapore Airlines’ new safety video
I think Singapore Airlines’ new safety video is solid, and it’s exactly what you’d expect from the airline. For that matter, it’s very similar to the previous safety video, which also had flight attendants showing safety instructions while taking passengers on a journey around Singapore. I guess the new one is just intended to be a bit more modern.
Singapore Airlines’ branding and marketing is consistently elegant and calming, and that’s reflected here. There’s nice music playing in the background, the cabin crew speak calmly, etc. I appreciate that, because it means the safety video doesn’t get unpleasant if you watch it many times (unlike the videos of so many other airlines that have comedy routines, loud noises, etc.).
It’s common to see airlines use safety videos to highlight their home countries, and this video obviously does that perfectly, highlighting various popular sights.
As we’ve seen airlines get so creative with safety videos over the years, I also appreciate when they’re super straightforward and just stick to the basics. I’m not generally a huge fan of abstractly showing safety features (“oh, here’s how you get into the brace position on a park bench”), and for that reason I also quite like Emirates’ no-nonsense safety video, which just sticks to the essentials.
Bottom line
Singapore Airlines has unveiled its new safety video, which will be screened on flights as of late October 2025. In the video, flight attendants take passengers on a tour around some of Singapore’s famous landmarks, while showing the various safety instructions. It’s actually a very similar concept to Singapore Airlines’ old safety video, which was released over eight years ago, so I guess it was time for a modernization.
What do you make of Singapore Airlines’ new safety video?
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