I love Singapore Airlines’ branding. For example, their 2013 “The Lengths We Go To” ad campaign was one of my favorites. How can you not love this?
For many airlines, safety videos have become an extension of their marketing strategy. In the case of Singapore Airlines, though, I feel like they had their old safety video forever. While it’s a calming video, it feels outdated. Here’s a (low quality) version of it):
Well, Singapore Airlines has finally unveiled a new safety video, which is a huge improvement over the old one:
On one hand I find the video to perfectly reflect Singapore’s branding, given how calm and classy it is. It would be out of place if Singapore went with a loud or humorous safety video, as some other airlines have done.
At the same time, Singapore Airlines is recycling a concept that many other airlines have used, where the video doesn’t take place on the plane, but rather highlights the local features of a destination. This is something that Qantas, Middle East Airlines, Oman Air, Philippine Airlines, etc., have done.
So yeah, Singapore’s new safety video is a huge improvement over the old one, though it’s also not terribly original.
What do you make of Singapore’s new safety video?
(Tip of the hat to @jooliang1982)