Over the years, we’ve seen airlines put an increasing amount of effort into their safety videos. In this post I thought it would be fun to share some of my favorite airline safety videos, and then I’m curious to hear what safety videos you all like most.
In this post:
Why some airlines put effort into safety videos
On the most basic level, an airline safety video is intended to provide essential safety information that airlines legally have to cover. Back in the day, that seemed to be how airlines approached these videos — they were simple and to the point, without much pizzaz.
However, over time we’ve seen many airlines put an increasing amount of effort into safety videos, as they’ve viewed this as a great marketing opportunity. Why?
- Some larger airlines carry tens of millions of passengers per year, so that’s a lot of collective attention these safety videos are getting, and you might as well make it interesting and view it as a marketing opportunity
- Some airlines (like Air New Zealand) have become known for their safety videos, and these videos are sometimes even viewed tens of millions of times online, which shows you how interesting they’ve become
- For government owned airlines or airlines specifically serving one destination, we often see destination-themed videos, which highlight the beauty of a place, in hopes of getting people to visit
- From a safety perspective, making a safety video entertaining can be a great way to increase engagement in the video, and cause people to pay attention; then again, there’s a fine line there, because some videos are so over-the-top that they may be distracting
I’m always impressed when airlines put effort into their videos, though as you’d expect, people have wildly different takes on these concepts. For example, a video might be hilarious and entertaining if you only fly with an airline once, while if you’re a frequent flyer, it could be very annoying.
My favorite airline safety videos
I thought it would be fun to look at some of the most memorable safety videos that we’ve seen over the years. I’m not just looking at current ones, but also ones that played in the past. Furthermore, I’m not saying I’d necessarily love to watch these videos every day, but they’re each memorable for a different reason.
I’m sure I’m missing some great videos, so I’d love to hear from OMAAT readers as to what your favorite safety videos are. Below are my picks, in no particular order.
Air New Zealand safety videos
Any discussion about airline safety videos has to start with Air New Zealand, as the airline has put the most effort into these videos over the years. Pre-pandemic, the airline released at least one new safety video per year, and it was consistently quite a production.
My favorite Air New Zealand safety video was the one starring the late Betty White. She’s such a legend, and this video is humorous and engaging, without being annoying.
However, perhaps the most memorable and annoying Air New Zealand safety video is the one starring Richard Simmons, which is… quite something.
Meanwhile Air New Zealand’s most widely viewed safety video ever was the one that celebrated the final film in The Hobbit Trilogy. Since I never saw the movie and am not really a fan of The Hobbit, much of it was lost on me, but I know many people loved it.
Corendon safety video
Corendon Dutch Airlines recently unveiled what might just be the funniest and raunchiest safety video I’ve ever seen. So much effort went into this, and the video has such a big cast. What’s amazing about this video is that it plays on a single route, between Amsterdam and Curaçao, which the airline operates with a leased World2Fly A350. This might just be the most effort I’ve ever seen put into a niche safety video.
Virgin America safety video
Virgin America ceased operations in 2018, when the airline merged with Alaska Airlines. However, the airline was very well known for its safety video, produced by Todrick Hall. Personally I found the video to be a bit much, but it sure is memorable.
Perhaps even more memorable was the flight attendant who reportedly danced to it on just about every flight…
Starlux Airlines safety video
Starlux Airlines has a bit of a space theme, and that extends to the carrier’s safety video, which is called “StarWonderers.” It’s an outrageously cute animated video that you can’t help but watch, given the amazing attention to detail.
Turkish Airlines safety video
Several years ago, Turkish Airlines released a LEGO themed safety video, coinciding with the launch of the LEGO Movie. The attention to detail and theme of this is awesome.
Air France safety video
Air France’s safety video from a few years ago was my favorite ever produced by the carrier. There are no big name actors, no animation, and no stand up comedy routine. However, it’s just very fun to watch, with upbeat music, and some great choreography.
British Airways safety video
Along with the Virgin America safety video, this is probably the most controversial video I’m putting on this list, since people either love or hate it. A few years back, British Airways created a safety video in collaboration with Comic Relief. In this video, some popular celebrities are seen “auditioning” for a role in the safety video, and the whole thing is hilarious.
It seems that most people who saw this for the first time loved it, while others were less enthusiastic.
Singapore Airlines safety video
Singapore Airlines is possibly the most consistent airline in the world when it comes to its marketing and branding. The airline exudes elegance and tranquility in every element of its operation, and the safety video is no exception. The safety video showcases Singapore as a destination, as well as the kind of service you can expect onboard.
Airlines put varying amounts of effort into their safety videos. Some airlines just stick to the basics, while others turn it into a theatrical production. For the airlines that put effort into the videos, some go for humor, some go for production value, some focus on highlighting their homes, and some do a little bit of everything.
What’s your favorite and/or most memorable airline safety video?