For several years now Delta has been growing their presence in Seattle, and has been taking market share from Alaska Airlines. Seattle is a different market than most, in the sense that locals are fiercely loyal, and like giving business to companies that they perceive to be part of their community.
As a result, Delta hasn’t just been growing their presence in Seattle in terms of the destinations they fly to, but they’ve also been trying to appeal to Seattleites in a different way, by trying to get involved more.
The Seattle Seahawks have become increasingly popular the past several years, and they’ve developed quite a connection with Alaska Airlines. Seahawks quarterback Russell Wilson was even Alaska’s “Chief Football Officer,” and did quite a bit of work with them.
Naturally Delta has also been trying to take advantage of Seattle’s football success. For the past few years they’ve been offering “Delta 12Status,” which is returning this year.
You can register for Delta 12Status here, and it’s available exclusively to Washington state residents. Note that if you registered last year, you’ll have to do so again this year — your registration doesn’t carry over from year to year.
For those of you not familiar, you can read about the significance of the number 12 for the Seattle Seahawks here.
What are the perks of Delta 12Status? Each member gets:
- One bonus mile for each passing yard at home and away games during the season
- Priority boarding when departing out of SeaTac Airport on Delta during the football season (August 29, 2019, through February 2, 2020)
The Seahawks typically have somewhere around 4,000 passing yards every year, which would mean you’d earn around 4,000 free SkyMiles this year if results are similar.
In the past few years Delta has given away over 275 million miles with this promotion. So if you live in Washington or know anyone who does, don’t leave free miles on the table!
For more opportunities to earn Delta SkyMiles, see this post for the best credit cards for earning Delta miles.
If you’re a Washington state resident, signing up for this is a no brainer. You’ll earn thousands of bonus miles for free (hopefully), and there’s nothing you have to do other than to sign up.