Delta Air Lines has announced that it’s improving elite status this year by… rolling out new bag tags for elite members!
Delta SkyMiles rolls out new luggage tags for elite members
Delta has once again introduced customizable luggage tags for SkyMiles Medallion elite members. I love how the airline describes this initiative:
For Delta’s most loyal customers, the 2025 Medallion Year means new adventures, new memories and new ways to make the most of your Medallion Status. As one of the most valuable elite status programs in the U.S., Medallion Status is designed to reward you more than ever.
Yes, you’ve gotta love how SkyMiles is “one of the most valuable elite status programs” in the United States and “is designed to reward you more than ever” by… letting you customize your bag tags (along with a few other things, like letting you select Choice Benefits via the Delta app).
SkyMiles Medallion elite members can select new, enhanced metal bag tags, and those can be selected by visiting this website, and logging in with your SkyMiles account information. Customization is possible in the form of adding your name, Million Miler status, SkyMiles membership details, and more.
I know some people prefer to just get generic ones, so that they can then turn around and sell them online. 😉


Where do you stand on elite status bag tags?
So I’m curious, where do OMAAT readers stand on elite luggage tags, which people often refer to as “brag tags?” It’s funny, back in the day (like, 15 years ago), I used to love putting elite tags on my bags, because I thought they were kind of cool, or something. Nowadays I have zero tags on my bags.
Aside from outright showing off, I guess the alternative explanations for having elite bag tags would be to maybe have something that identifies your bag, or hope that it leads to better treatment when traveling, like when it comes to gate checking bags? Is there something else I’m missing?
I just spent a significant amount of time in Delta lounges and terminals (more on that shortly), and I definitely noticed that Delta seems to have a disproportionate number of elite members who show off their status with bag tags. I’m not sure if that’s just because Delta actually still sends out bag tags, if it’s because people really love the brand, or both.
Bottom line
Delta has rolled out new customizable bag tags for elite members, which the airline views as one of the ways that SkyMiles status is even more rewarding this year. While you might not get many first class upgrades on account of your status, at last you can enjoy the “luxury” of your new bag tags. 😉
Where do you stand on elite bag tags?
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