Delta Air Lines has been growing its presence in Seattle for several years now, and has been trying to steal market share from Alaska Airlines. Seattle is a different market than most, in the sense that many locals are fiercely loyal, and like giving business to companies that they perceive to be part of their community.
As a result, Delta hasn’t just been growing its presence in Seattle in terms of the destinations it flies to, but has also been trying to appeal to Seattleites in a different way. The Seattle Seahawks have become increasingly popular the past several years, and Alaska Airlines has even had a partnership with the team, with former Seahawks quarterback Russell Wilson being Alaska Airlines’ “Chief Football Officer.”
Naturally Delta has also been trying to take advantage of Seattle’s football success. Since 2016 the airline has been offering “Delta 12Status,” and it’s returning this year, for the 2022-2023 NFL season.
Delta 12Status registration & benefits
You can register for Delta 12Status here, and it’s available exclusively to Washington state residents 18 years of age or older. Note that if you registered in past years, you’ll have to do so again this year — your registration doesn’t carry over from year to year.
What are the perks of Delta 12Status?
- One Delta SkyMile for every yard the Seahawks throw on the field at both home and away games during the 2022-2023 NFL Season
- Priority boarding — 12Status members will receive boarding with Main Cabin 1 when departing SeaTac Airport (SEA) from September 12, 2022, until the end of the Seahawks 2022-2023 season
- A 12% discount at Seahawks Pro Shop retail stores on the 12th of each month during the Seahawks season
- A 12% discount on Hyperice products at hyperice.com
For those of you not familiar, you can read about the significance of the number 12 for the Seattle Seahawks here.
How many bonus Delta SkyMiles can you earn?
The Seahawks typically have somewhere around 4,000 passing yards every season, which would mean you’d earn around 4,000 free SkyMiles this season if results are similar.
Since the program was launched in 2016, Delta has given away over 633 million miles. Delta SkyMiles is more or less revenue based, so at the rate of one cent per mile, that’s like $6.33 million worth of miles.
Delta also shares the following statistics about the 12Status program since it launched in 2016:
- 4.1 billion miles have been redeemed
- 220,000 tickets have been flown to 550 unique destinations
- Las Vegas has been the top redemption travel destination for 12Status members
- Mauritius is the furthest redemption destination flown by a 12Status member
For more opportunities to earn Delta SkyMiles, see this post for the best credit cards for earning Delta miles.
If you’re a Washington state resident, signing up for Delta 12Status is a no brainer. You’ll earn thousands of bonus miles for free (hopefully), and there’s nothing you have to do other than to sign up.
Seahawks post-Rus QB “battle” this season is arguably the most pathetic of all time. Lock/Geno will throw for as many miles you’d earn flying SEA-PDX in the cargo hold
Lock/Geno would be dreaming to have the 500 yards minimum like flying.
Given the Seahawks QB room Delta might be able to get some miles back for some of the games
The US Open Tennis twitter account made sure every Seahawks fan was aware: https://deadspin.com/the-u-s-open-twitter-account-went-all-in-clowning-a-se-1849143627/amp
Since the former QB gave the team the middle finger and walked away, I wouldn't expect so many free (yet still worthless) miles from Delta this year.
Oh well, Go Mariners! They'll be playing ball deep into October.
Russell Wilson is no longer with the Seahawks, so I'm guessing Delta is looking for a new "CFO"
Odd as it was, Russel was the Alaska Airlines CFO, not Delta.
D'oh, you right. Either way, it seems to be an open position right now!
Can you just register while you are not a baseball fan at all? Or are there any requirements that you have to meet?
For your sake, I hope you are trolling.
No, you must be a baseball fan to qualify. See Rule 27 in the fine print.
I really hope Russell Wilson throws a Homerun this year!