Delta Air Lines has been growing its presence in Seattle for around a decade now, and has been trying to steal market share from Alaska Airlines. Seattle is a different market than most, in the sense that many locals are fiercely loyal, and like giving business to companies that they perceive to be part of their community.
As a result, Delta hasn’t just been growing its presence in Seattle in terms of the destinations it flies to, but has also been trying to appeal to Seattleites in a different way. The Seattle Seahawks have become increasingly popular over the years, and Alaska Airlines has even had a partnership with the team, with former Seahawks quarterback Russell Wilson being Alaska Airlines’ “Chief Football Officer.”
Naturally Delta has also been trying to take advantage of Seattle’s football success. Since 2016 the airline has been offering “Delta 12Status,” and it’s returning this year, for the 2026-2027 NFL season.
In this post:
Delta 12Status registration & benefits
You can register for Delta 12Status here, and it’s available exclusively to Washington state residents 18 years of age and older. Note that if you registered in past years, you’ll have to do so again this year — your registration doesn’t carry over from year to year. Registration closes on February 14, 2027.
Interestingly, this year the registration page isn’t even accessible unless you have an IP from the state of Washington, so if the page doesn’t load for you, that’s why.
What are the perks of Delta 12Status?
- One Delta SkyMile for every yard the Seahawks throw on the field at both home and away games during the 2026-2027 NFL Season
- Priority boarding — 12Status members receive Group 5 boarding (main priority) when departing SeaTac Airport (SEA) during the Seahawks 2026-2027 season
- A 12% discount at Seahawks Pro Shop retail stores on the 12th of each month during the Seahawks season (September 12, 2026, October 12, 2026, November 12, 2026, December 12, 2026, and January 12, 2027)
For those of you not familiar, you can read about the significance of the number 12 for the Seattle Seahawks here.
How many bonus Delta SkyMiles can you earn?
The Seahawks typically have somewhere around 4,000 passing yards every season, which would mean you’d earn around 4,000 free SkyMiles this season if results are similar.
Since the program was launched in 2016, Delta has given away over 2.4 billion miles. It’s pretty interesting how fast this program has grown. Prior to three years ago, the total was “only” around 900 million miles, so in three years, the total number of miles given away has nearly tripled.
Delta SkyMiles is more or less revenue based, so at the rate of one cent per mile, the 2.4 billion miles are worth around $24 million.
While 4,000 miles might not sound like that much, it’s pretty cool to think that if you’ve enrolled in this program for around a decade, you’d have around 40,000 miles. That’s actually a material number of miles (save the SkyMiles jokes!).
Bottom line
If you’re a Washington state resident, signing up for Delta 12Status is a no brainer. You’ll earn thousands of bonus miles for free (hopefully), and there’s nothing you have to do other than to sign up.
Have you taken advantage of this Delta 12Status perk, if eligible?
"if you’ve enrolled in this program for around a decade, you’d have around 40,000 miles. That’s actually a material number of miles(save the SkyMiles jokes!)."
Jokes on you Ben.
A decade from now 40k DL miles couldn't get you a ticket out of Seattle.
Surely DL would have abandoned Seattle by then?
Tell me your Seattle hub is failing without telling me
You sure don’t see this with the Atlanta falcons or the Pats or the Vikings, Lions, etc etc etc
They launched this the first year Delta was officially a hub in Seattle and they added their partnership with the Seahawks. Keeping it going doesn't mean the hub is failing. it's now a tradition. It is one of Delta's only hubs with another competitor, and the only one competing with a home town competitor. They wouldn't do it with the Falcons because they have 90% market share, why would they spend the money...
Similar promotions could be done with the "Fever" WNMA team , with discounts at Victoria Secret . Another promotion could be done for the NYC chess players , with discounts at Carnegie Deli .
Don't forget the promotion for the Chicago Cubs , with discounts on Chicago hotdogs .
I'm with you on 'NYC chess players'... mental athletes! Excelsior!
1990 - Bobby Fischer solving a Rubic's Cube on Johnny Carson in 10 seconds .
in other DL news, BOS is getting new daily MAD service next year, NCE is new for less than daily service, BCN becomes daily (in addition to less than daily SEA-BCN), and MXP bumps up to 4X/week.
Hey, yesterday 1990 said the following:
"Alright, folks, I've been officially deputized to inform you all: 'I hereby empower you, 1990, to feel free to let them know over there (OMAAT) that I am getting my point across on other sites including Gary’s (VFTW). I don’t need to participate in multiple forums that discuss the same things.' --TD."
Did you really say that? If so, why are you posting here? Just curious is all. I...
Hey, yesterday 1990 said the following:
"Alright, folks, I've been officially deputized to inform you all: 'I hereby empower you, 1990, to feel free to let them know over there (OMAAT) that I am getting my point across on other sites including Gary’s (VFTW). I don’t need to participate in multiple forums that discuss the same things.' --TD."
Did you really say that? If so, why are you posting here? Just curious is all. I mean, maybe the Delta 12Status subject wasn't posted elsewhere on other blogs, but you don't address that in your comment here, you talk about new DL service; couldn't that have gone to VFTW?
@ TravelinWilly -- Wow, I totally missed that, thanks for the heads up. Was curious what was going on. One of the goals with the recent OMAAT changes was to create a kinder community, so, umm, that's an interesting development.
Yawn.
From the Timcel himself on LALF the other day:
“participating in multiple sites is unnecessary. lots of the content is duplicated and others add different perspective”
Tiny Tim, OMAAT community agrees (esp since your own “content” is duplicated), feel free to piss off now to the other blogs and spare us your Baghdad Bob-style DL nonsense