Delta 12Status: Free SkyMiles For Seahawks Fans

Delta 12Status: Free SkyMiles For Seahawks Fans

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Delta Air Lines has been growing its presence in Seattle for several years now, and has been trying to steal market share from Alaska Airlines. Seattle is a different market than most, in the sense that many locals are fiercely loyal, and like giving business to companies that they perceive to be part of their community.

As a result, Delta hasn’t just been growing its presence in Seattle in terms of the destinations it flies to, but has also been trying to appeal to Seattleites in a different way. The Seattle Seahawks have become increasingly popular the past several years, and Alaska Airlines has even had a partnership with the team, with Seahawks quarterback Russell Wilson being Alaska Airlines’ “Chief Football Officer.”

Naturally Delta has also been trying to take advantage of Seattle’s football success. Since 2016 the airline has been offering “Delta 12Status,” and it’s returning this year, for the 2021-2022 NFL season (the program was paused last year due to coronavirus).

Delta 12Status registration & benefits

You can register for Delta 12Status here, and it’s available exclusively to Washington state residents 18 years of age or older. Note that if you registered in past years, you’ll have to do so again this year — your registration doesn’t carry over from year to year.

What are the perks of Delta 12Status?

  • One Delta SkyMile for every yard the Seahawks throw on the field at both home and away games during the 2021-2022 NFL Season
  • The ability to unlock access to an exclusive viewing party during the season
  • Six lucky 12Status members and one guest will be awarded with the chance to attend a Seahawks away game on December 19 in Los Angeles

For those of you not familiar, you can read about the significance of the number 12 for the Seattle Seahawks here.

How many bonus Delta SkyMiles can you earn?

The Seahawks typically have somewhere around 4,000 passing yards every season, which would mean you’d earn around 4,000 free SkyMiles this season if results are similar.

Since the program was launched in 2016, Delta has given away over 430 million miles. Delta SkyMiles is more or less revenue based, so at the rate of one cent per mile, that’s like $4.3 million worth of miles. Delta also shares the following milestones about the program:

  • 3.1 billion miles have been redeemed by members since they joined the 12Status program
  • 114,030 award tickets have been flown among 12Status members who have earned miles since the program launched
  • 536 unique award ticket destinations have been flown among 12Status members since the program launched

For more opportunities to earn Delta SkyMiles, see this post for the best credit cards for earning Delta miles.

Bottom line

If you’re a Washington state resident, signing up for Delta 12Status is a no brainer. You’ll earn thousands of bonus miles for free (hopefully), and there’s nothing you have to do other than to sign up.

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  1. markiteight

    Thanks for the head's up, Ben! Delta skipped the 12Status program last year so enough time has elapsed that I completely forgot about it.

  2. Stuart

    I laugh at all the talk of loyalty in regards to airlines. Yeah, they are so thinking of you and wanting to spread love to your community. They even want to send reps to push your kids on the local swings and walk your dogs, lol.

    None of them care. Other than pickpocketing you for Govt. handouts that fleece taxpayers and enrich the top executives.

  3. Alex

    Alaska still has the Russell Wilson partnership and they even just released a Russell Wilson Special livery lol. Delta has been the Seahawks official airline for some years and the Alaska partnership with Russell is independent of that.

  4. Robert D

    I have been very happy now that Delta is competing on the SEA-PSP route, which I fly fairly regularly. The fares have really come down, and the Delta flights have been EMPTY. I routinely get the whole row to myself. I flew Delta round trip this week and both flights were very empty and pleasant. Meanwhile, my friend just had to fly the “hometown airline” and his flights were packed. I just love how Delta...

    I have been very happy now that Delta is competing on the SEA-PSP route, which I fly fairly regularly. The fares have really come down, and the Delta flights have been EMPTY. I routinely get the whole row to myself. I flew Delta round trip this week and both flights were very empty and pleasant. Meanwhile, my friend just had to fly the “hometown airline” and his flights were packed. I just love how Delta clearly is losing money on this route, but they like to mess with Alaska anyway.

    1. Tim Dunn

      Considering that Delta has consistently maintained a substantial average fare premium from SEA compared to Alaska, and that has continued even during the pandemic when Delta has carried very few longhaul international passengers, those that are convinced Delta is losing money might want to think again. Alaska's costs are not 40% lower than Delta's in Seattle but Delta's average fares even over the past year for the local SEA have been that much higher.

      I've...

      Considering that Delta has consistently maintained a substantial average fare premium from SEA compared to Alaska, and that has continued even during the pandemic when Delta has carried very few longhaul international passengers, those that are convinced Delta is losing money might want to think again. Alaska's costs are not 40% lower than Delta's in Seattle but Delta's average fares even over the past year for the local SEA have been that much higher.

      I've flown Alaska transcon flights (some of which are coast to coast) where I had 2 full rows to myself.

      Alaska and Delta are both very well-run companies. Neither is willing to lose money on anything for any extended period of time. It is precisely because of that reality that Alaska has cut a large portion of its Los Angeles to east coast flights, have expanded those cuts to San Francisco, even as Delta is winning out against JetBlue in the NYC and Boston to Seattle markets and Delta's revenue has grown in the transcon markets at Alaska's expense.

      Every airline has lower performing routes and they start routes that take time to ramp up but neither Delta or Alaska is in a position to continually lose money on any flight or even route.

    2. Eskimo

      Sorry @Tim Dunn but not only am I convinced Delta is losing money, their SEC filings are telling me that.

      I also want to point out that cost structure has nothing to pricing.
      You are also probably unlucky. I hardly see significant (40%) price difference flying to SEA. Unless you are comparing $40 vs $70 airfare, in which percent might not be a good comparison.
      I'm pretty sure, your neighbors in PDX is...

      Sorry @Tim Dunn but not only am I convinced Delta is losing money, their SEC filings are telling me that.

      I also want to point out that cost structure has nothing to pricing.
      You are also probably unlucky. I hardly see significant (40%) price difference flying to SEA. Unless you are comparing $40 vs $70 airfare, in which percent might not be a good comparison.
      I'm pretty sure, your neighbors in PDX is paying a lot more than you are.

      LAX on the other hand is so competitive, AS could not compete with lie-flat transcon, and coach isn't that profitable with so many players.

      To sum it up, what @Robert D said is correct, they just want to mess with AS. It isn't that both airlines are not well run, it's just competition with a larger arsenal (and more government bailout)

    3. Tim Dunn

      please let us know what SEC documents you are citing that show hub or route profitability. You can't because it doesn't exist.

      The DOT, not SEC, collects data on airline profitability below the corporate level - and they only do it down to the global region - transatlantic, transpacific, Latin America, and domestic.

      AVERAGE FARE is what Delta gets from ALL passengers that end or begin their journey in Seattle - excluding connections. Since...

      please let us know what SEC documents you are citing that show hub or route profitability. You can't because it doesn't exist.

      The DOT, not SEC, collects data on airline profitability below the corporate level - and they only do it down to the global region - transatlantic, transpacific, Latin America, and domestic.

      AVERAGE FARE is what Delta gets from ALL passengers that end or begin their journey in Seattle - excluding connections. Since there is very little international travel right now, Delta and Alaska are predominantly competing for the same domestic passenger.

      The latest DOT data shows that Delta gets 40% more revenue per local boarding SEA passenger than Alaska does.

      If you are convinced that Delta is losing money in Seattle, then there probably is nothing I am going to tell you otherwise.

      And if Delta can afford to "mess with Alaska" and still end up as the most profitable airline in the world in 2019, and with a higher profit margin than Alaska, then I'm not sure what you or anyone else thinks you can do about it - other than throw accusations.

      Alaska and Delta are both expected to be profitable in the current quarter - and they are the minority in the industry. We don't know the size of the margins for either at this point for the current quarter.

      Specific to this discussion, Delta is clearly willing to invest in sports and got the bigger part of the football contract. It is not a surprise that they are going to make the most of it.

    4. Ken Adams

      I'm a Seattle native and fly nothing other than Delta for transcontinental flights. Alaska can't compete on either fares or service. Delta to Jfk or Bos any day.

    5. Rick Choi

      You definitely lucked out. I am Alaska's MVPG 75K in Seattle. Before and during the pandemic, I have mostly seen AS's fares quite a bit higher than DL, both paid Economy and First Class, as well as short haul, transcon, and Hawaii flights. I actually wish AS's fares would come down to be more comparable with DL, as I almost fly AS exclusively. AS knows it, and it just keeps the fares high for the few of us loyalists who do not even bother to shop around.

    6. Alex Rodriguez

      A small price to pay for a mileage based FF program with no minimum spend

    7. KS

      It is not just SEA-PSP. What you said is true for most of their SEA routes. They are flying empty planes to HND (and even ICN). The seasonal adds this summer was a disaster. Ranging from offering money to miles to sales, nothing seems to have worked to fill their planes. They simply botched their strategy at SEA by alienating AS; they just have to acknowledge it now.

  5. Crankyoldman

    Sweet, thanks for the notice. I signed up. I’m one of those loyal Seattle residents that almost exclusively fly Alaska. I’m ok with Delta being the #2 airline in the city.

  6. Terence

    I presume it's not those in WA being fiercely loyalty, but just smarter and wiser to see thru the smoke of pretentious Delta Difference ;)

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KS

It is not just SEA-PSP. What you said is true for most of their SEA routes. They are flying empty planes to HND (and even ICN). The seasonal adds this summer was a disaster. Ranging from offering money to miles to sales, nothing seems to have worked to fill their planes. They simply botched their strategy at SEA by alienating AS; they just have to acknowledge it now.

markiteight

Thanks for the head's up, Ben! Delta skipped the 12Status program last year so enough time has elapsed that I completely forgot about it.

Alex Rodriguez

A small price to pay for a mileage based FF program with no minimum spend

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