Scandinavian Airlines (SAS) announced their fleet renewal plans around the middle of last year, which included:
- Cabin upgrade on seven Airbus A330/A340s
- Four new Airbus A330-300s to be delivered in 2015 and 2016
- Eight Airbus A350-900s to be delivered from 2018 onwards with an option on an additional six
Today SAS finally announced the details of their new business class, which they’ll start installing next year.

Per the press release:
Seven SAS Airbus A330/A340s are having cabin upgrades. The interior design is ultra modern with greater cabin comfort in the shape of new seats in all classes. To make flights even more comfortable, a new on-demand entertainment system with HD large screens is being installed along with WiFi access.
The materials and color scheme in the new cabins have been chosen to create a welcoming and relaxing atmosphere. The seating in SAS Go and SAS Plus is designed with good storage to create extra space. All seats in SAS Business have direct access to aisles and can be folded flat for maximum comfort. The bedding comes from Hästens, the oldest bed manufacturer in Sweden, to ensure that passengers enjoy a high class sleeping experience.
“SAS customers will enjoy a totally new travel experience in our upgraded cabins. The new interior is designed to meet the needs of frequent flyers and substantially enhances our customer offer,” says Rickard Gustafson, President and CEO of SAS.
The first plane with the new cabin is expected to go into service in early 2015 and the majority of the SAS long haul fleet will have the new interior within 12 months. SAS currently flies long haul to New York, Chicago, Washington, San Francisco, Beijing, Shanghai, Tokyo and Houston (from August 2014).
The seats will be in a 1-2-1 configuration, meaning they’ll offer direct aisle access from every seat. The beds will be 196cm in length (6’5″), and offer 15″ HD screens.
Per Bonus Feber, here are some pictures of the new business class product:


This looks to me like it has the potential to be the second best Star Alliance transatlantic business class hard product, right behind Singapore’s business class (which is offered from New York to Frankfurt and Houston to Moscow). Here’s to hoping they actually stick to their timeline and complete the reconfigurations of the current fleet by late 2015 or early 2016.
What do you think of SAS’ new business class product?
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