Yesterday was Earth Day, and what an unusual Earth Day it was:
- On the plus side, I imagine yesterday had the lowest emissions from travel of any Earth Day in a very long time
- Unfortunately for most of us the earth is currently limited to our homes
Yesterday Qatar Airways published an awesome ~52 second ad. It’s a stunning ad that both showcases how beautiful the earth it, and how we’re not able to appreciate much of that right now.
In addition to pictures of mother nature, cities, and airplanes, the ad has the following text:
“We’ve taken it for granted, as it would always be there. We realize just how much we miss it. How much we need it. When this is over, we need to appreciate it.”
Here’s the ad:
Qatar Airways isn’t the first airline to publish an ad along these lines, though the Earth Day angle is new. A couple of weeks ago Emirates published an ad that summed up how many of us feel right now:
https://www.youtube.com/watch?v=IRoAQ3dmOUw
Then just a couple of days ago American Airlines published an ad as well, with a similar message and a reminder of why they continue to fly:
https://www.youtube.com/watch?v=Gx5Nq4KKfsg
What do you make of Qatar Airways’ ad? Which of the three above is your favorite?
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