Emirates’ Brilliant New Ad Sums Up How We All Feel

There aren’t many airlines putting effort into ads right now, but Emirates has just released a new ad called “Do you remember?” This comes at a time when Emirates’ entire fleet is grounded, and global aviation is more or less shut down.

This ad is brilliant, and it made me both emotional in a sad way, and put a smile on my face about the better days that are (hopefully) on the horizon.

I think most of us can relate to the message, so check out the 60 second ad:

https://www.youtube.com/watch?v=IRoAQ3dmOUw

VERY well done, Emirates!

I think my only question is whether they were using scenes that were filmed before this all started, or how exactly did they film this footage while social distancing? 😉 The footage seems generic enough that it could have just been stock footage, and they added in some Emirates branding.

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Ian Moon Guest

I like this ad its positive uplifting and encouraging well done Emirates!

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Umbreen Badar Guest

I think it is a brilliant step when the world is plunged into crisis. The Emirates sees the silver lining in the cloud and helps us to see too!

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Kg Guest

Definitely stock and Emirates library footage. Also, it sounded like "except covid-19" was added after the initial recording of the voiceover, I'd guess probably as a result of a note from someone in the org. Just an observation :).

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Jonathan New Member

It really irritating that they used an A320 wing in the stock footage when they don’t even have that aircraft type in their fleet.

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PJ Guest

Through the gloom the sun will shine, thanks for that Emirates.

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