While Virgin Atlantic’s route network is heavily focused on transatlantic flights, the airline will be launching a new route to Asia. The motive for this new service is a bit unconventional, though.
In this post:
Virgin Atlantic helping Korean Air by launching Seoul flights
As of March 29, 2026, Virgin Atlantic will launch a new daily flight between London Heathrow (LHR) and Seoul Incheon (ICN). The 5,520-mile flight is expected to operate with the following schedule:
VS207 London to Seoul departing 10:55AM arriving 7:15AM (+1 day)
VS208 Seoul to London departing 9:10AM arriving 3:40PM
Virgin Atlantic will use a Boeing 787-9 for the route, featuring 258 seats. This includes 31 business class seats, 35 premium economy seats, and 192 economy seats. Flights are expected to go on sale as of May 14, 2025.
The backstory of this route is interesting, since these plans were first announced roughly two years ago, in early 2023. By launching this route, Virgin Atlantic is picking up additional slots at London Heathrow, and is helping Korean Air. Wait, how would Virgin Atlantic be helping Korean Air by competing against the airline head-to-head?
We’ve just seen Korean Air and Asiana finalize their merger, which was years in the making. The airlines faced some regulatory challenges, as governments of several countries needed to sign off on this merger. The UK was one country where Korean Air had been facing some challenges, as the Competition and Markets Authority pushed back against the merger.
The concern was that Asiana and Korean Air were the only airlines flying between the UK and South Korea, so if the airlines merged, there would be no competition in the market. This would be bad for consumers, and it would be bad for the movement of cargo between the countries.
The UK and Korean Air ended up coming to the following agreement:
- Korean Air has to make seven weekly London Heathrow slot pairs available to Virgin Atlantic
- Virgin Atlantic can use those slot pairs to launch flights between London Heathrow and Seoul Incheon
Will Virgin Atlantic’s Seoul route last?
Nowadays Virgin Atlantic’s route network to Asia is pretty limited. The airline flies to India year-round, to the Maldives seasonally, and also has a new route to Riyadh, as part of a partnership with Riyadh Air. However, we’ve seen Virgin Atlantic cancel just about all other eastbound long haul flights. We’re not just talking about the cancelation in recent years of flights to Islamabad, Lahore, and Shanghai, but going back further than that, the airline used to fly to destinations like Hong Kong and Tokyo.
I can’t imagine that Virgin Atlantic would have otherwise launched flights to Seoul, but I can see how the logic adds up here:
- When you’re an airline with a hub at Heathrow, one of the biggest challenges is acquiring slots to grow; if you’re given slots to operate a route, that’s a big incentive to consider
- Virgin Atlantic is a member of SkyTeam, and at least has the benefit of having connectivity in South Korea, thanks to the partnership with Korean Air
- Delta owns a 49% stake in Virgin Atlantic, and also has a transpacific joint venture with Korean Air, so getting the merger approved was in Delta’s best interest
So while this route doesn’t seem like one that Virgin Atlantic would have otherwise independently operated, given the circumstances, I can see how this makes sense.
Still, I’m curious to see if it lasts in the long run. Here’s where it gets interesting. The terms of the deal allow Virgin Atlantic to keep the slots and use them for other routes, as long as the Seoul service is maintained for at least three years. So I think it’s safe to assume the service will last for three years, but will it last for longer than that?
Virgin Atlantic has a limited fleet and doesn’t have plans to grow its fleet that much, so utilizing planes as efficiently as possible is even higher of a priority than at other airlines.
Frankly, I’m skeptical about the long term viability of this route. Virgin Atlantic’s 787s just don’t have a competitive hard product, and for connectivity beyond Seoul, most people would rather fly a Gulf carrier via the Middle East, an Asian carrier known for top service, etc.
Bottom line
Virgin Atlantic will be launching daily flights between London Heathrow and Seoul Incheon as of March 2026. The UK was raising concerns about the merger between Korean Air and Asiana, given the lack of air service competition between the two countries.
With Virgin Atlantic now agreeing to operate this route in exchange for the slots needed to do so, this seems like a win-win-win. Virgin Atlantic only has to maintain this service for three years, and can then utilize the slots for other routes.
I’m skeptical as to whether the route will last beyond the three years, given Virgin Atlantic’s struggles with eastbound flights that don’t connect into the North America network.
What do you make of Virgin Atlantic launching flights to Seoul?
This VS flight can only count on point to point traffic between London and Seoul (and cargo) as it would be quite a detour for most of Asian customer to fly to London via Seoul due to geography and even more so as VS needs to avoid Russian airspace - ME3 would be more logical choice. As Ben mentioned, this flight will not last long.
There's PVG, a few airports in Korea and a bunch in Japan, plus VS have codeshares with AFKL, SAS and even sell tickets with segments on BA, EI, TP etc. They could have a decent go at it, but I also believe that they'll get rid of it because they're only interested in US routes and some leisure destinations to which they can sell package holidays.
I do find it hilarious how British Airways has so many gaps in their global network, yet rather than move in and exploit these holes, they choose to copy the exact routes that BA flies. No wonder they can't make any money with such an idiotic business plan.
Good on VS for doing something right for once. This route will do great for them.
I mean, even if VS has an “uncompetitive” hard product, it’s no worse than, and perhaps better than, KE’s (or OZ’, as it’ll be some time, if ever, before interiors on the acquired fleet are modified).
Korean Air provided the slots?
Is Korean air cancelling its LHR route?
Or is Asiana?
Is BA still in this route as well?
"Is BA still in this route as well?"
The anwser can be found by reading Ben's post:
"The UK was one country where Korean Air had been facing some challenges, as the Competition and Markets Authority pushed back against the merger.
The concern was that Asiana and Korean Air were the only airlines flying between the UK and South Korea, so if the airlines merged, there would be no competition in the market."
BA cancelled LHR-ICN in 2020.
In December 2021, they filed a schedule to OAG which included the resumption of Seoul, Korea in March 2022.
But since BA can't overfly Russia, they haven't resumed the route.
Some of this delta global puppet master nonsense really *should* start to cause some oversight.
That flight goes about 1,200 miles out of the way, to avoid Russian airspace. Virgin and Delta must be hoping that sanctions end soon.
3 years from now: “VS launching Tokyo flights”
More like 'VS launching flights to El Medio De La Nada, Arizona'.
Virgin Atlantic lost a lot of money last time they flew to Tokyo, Japan.