United Airlines is introducing new amenity kits, just in time for the busy summer travel season. This coincides with United also restoring much of its premium cabin inflight service as of today (June 1).
United & Away partner on amenity kits
United Airlines is partnering with travel brand Away for its new amenity kits, which will be available in premium cabins on United’s long haul international and premium transcontinental routes. The new kits are inspired by Away’s suitcases and accessories, and there will be three different versions available:
- There will be a hard pod amenity kit for those in United Polaris business on long haul international flights; this features a sturdy shell and an interior elastic band
- There will be a sports pouch for those in United Premium Plus on long haul international flights; this features a soft, protective material that can keep all your belongings organized
- There will be a zip case for those in United business class on premium transcontinental flights; this water-resistant kit will be ideal for storing liquids
United’s new amenity kits will feature personal care essentials, including earbuds, an eye mask, a dental kit, and skincare products from Sunday Riley. Sunday Riley has a special collection for United, known as the In-Flight Remedy line.
My take on United’s new amenity kits
So far we only have pictures of what the exterior of the kits will look like, so we should probably reserve final judgment until we see these kits in person. A few random thoughts:
- Airlines constantly have different collaborations with brands on amenity kits, as it’s a win-win; airlines can offer something premium to their customers while paying very little, while brands get access to an affluent and desirable customer base
- Personally I don’t have Away luggage, as I’m not a fan of hard shell luggage, so I don’t have much excitement about the brand as such; however, I know many others love Away products, so getting some reusable Away cases and pouches is a good opportunity
- The hard shell case amenity kit looks kind of cool, though ultimately I can’t help but think it just looks like a less premium version of the Rimowa amenity kits that so many airlines have had over the years (now those were awesome!)
- Among the major US carriers, I tend to think United does the best with its inflight amenities in international premium cabins (pandemic cuts aside)
United Airlines & Away are collaborating on new amenity kits, which will be available in premium cabins as of this summer. These kits look pretty nice, and I’m sure many will be collecting them, as they definitely serve a purpose.
What do you make of these new United & Away amenity kits?