New Delta One Business Class Soft Product (Meals, Service, Etc.) Rolling Out Soon

Airlines never stop investing in their passenger experience, as it’s a never-ending process. At the moment, we know Delta is trying to step up its game on long haul flights, and this includes new lounges, new seats, and more.

While details remain limited, we’re also now learning that Delta will soon be rolling out a new soft product in business class, so we can expect new meals, service, amenities, etc.

Delta’s new business class meals & service launch soon

JonNYC reports that Delta will begin training flight attendants next week for the next generation Delta One experience. The expectation is that this will be rolled out progressively, initially as of this fall for long haul flights out of Los Angeles (LAX), with it expanding to most long haul flights at some point in 2027.

A new soft product would be separate from the hard product investments we’re seeing right now. We know that Delta will take delivery of its new “flagship” Airbus A350-1000s as of 2027, and they’ll feature new business class suites. The airline is also taking delivery of A350-900s and A330-900neos with larger premium cabins, as well as retrofitting existing A330s with new cabins.

What changes could we see in Delta business class?

As of now, we can only speculate as to what the new Delta One business class soft product will entail. To start, I have a couple of thoughts.

First, I imagine this will be evolutionary rather than revolutionary, given that Delta has been investing in its soft product in recent times. For example, in recent times we’ve seen the airline roll out Missoni bedding, amenity kits, etc. Delta is smart in how it invests in its product — it loves to introduce service items that will get people talking, especially in partnership with luxury brands.

Second, I have to imagine that Delta is feeling the pressure from United, especially as Delta is trying to catch up with its international network. Even though Delta executives try to play it cool, they must be trying to do something innovative here, that they think will beat what United offers.

With that in mind, I think there are some obvious areas that Delta could invest:

• I imagine we’re going to see new tableware and glasses introduced, since those haven’t been overhauled in a long time
• Maybe we’ll see an all-new service concept rolled out; could we see dine on demand in business class, or more of a restaurant style experience, with dishes being placed directly on tray tables, rather than being served on trays?
• Could we see a substantial investment in the quality of food and drinks? Delta does a reasonable good job with this, but I think there’s definitely some room to “shine”

Bottom line

Delta will shortly begin training flight attendants on service changes in business class. The expectation is that these will be rolled out as of the fall of 2026 out of LAX, and will then progressively be expanded through the rest of the network in 2027.

Delta is introducing new and updated business class seats, but the goal is also to improve the soft product. It remains to be seen what exactly that includes, but I expect we’ll see updates to the food, drinks, presentation, service flow, etc.

What are you expecting from the updated Delta One service?