New Delta One Business Class Soft Product (Meals, Service, Etc.) Rolling Out Soon

Hoping to see investment in the food/beverage - flyers care about it, esp premium leisure

JonNYC for the scoop again!

He should *sell* access to his intelligence, he's that good!

Not launching with Riyadh?

Maybe because they know even improved soft products are no match with ME4.

I'm surprised that Delta hasn't gotten the message that the two single biggest CSAT ROIs they can make right now are replacing their ancient hard product(s) and getting true high-speed internet.

Oh, JonNYC... with his 'hot-takes'... sure, sure, some "new cabin staff" or whatever... LOL.

I don’t think that Delta is competing with United. It is great that the airline is refreshing its soft products. It will be interesting to see what brand Delta goes with for its amenity kits. I agree though, a new menu and table wear would be most appreciated.

this will go great with the 9" wide seats that predate the birth of christ!!!!

How can you say “ New Delta One Business Class Soft Product (Meals, Service, Etc.) Rolling Out Soon” if you have absolutely zero information to report? What new meals? What new service? Clickbait trash drives people away from websites long term for short term clicks.

I am an Atlanta captive and have held 360 or Diamond status for well over a decade, but have moved almost everything to United or Qatar. Unless I am under a tight timeline to get somewhere, it's just not even a close decision any more.

Delta Wifi is so universally inconsistent and they've cut back on F&B while the others have just continued to raise the bar. Wine is the most obvious example (and I won't compare Qatar) but United poured fairly hard to get, $160 bottle of The Mascot on a flight earlier this year, versus a $16 Chilean cab that DeltaOne was proudly featuring. I would welcome any improvements, but won't be changing my travel any time soon.

I'm happy any time Delta pushes on their soft product in the hopes that United will, in some way, improve.

Specifically on the hard product side, Delta's previous leadership on customer experience (IFE, seats, etc.) has been frequently replicated (and in some cases surpassed like with Starlink). However, food quality continues to be SUCH a lagging area - like, they're not even in the same playing field. And while United used to have quite good food in their Polaris lounges, I feel like even that has fallen behind.

Honestly if Delta had a compelling enough and leading business class compared to United, I'd likely try it at some point despite being a United loyalist in Chicago. Currently I don't find Delta One to be good enough to justify not flying United (whereas I've flown Q Suites and Singapore business class because of their objective superiority) given loyalty and mile earning tradeoffs. But with a good enough soft product that could change.

The seats on the A330-200/300, B767-300/400ER fleets are terrible, outdated (764s are newer, but narrow). All the soft product in the world cannot make up for a 2009-vintage hard product.

Pjs?

The beverage program is where the most improvement is desperately needed. Both wine and cocktails.

I haven't flown D1 in a while but have an upcoming trip soon. I agree with all the comments about narrow seats and would add my own comment about narrow footwells. I may be the odd man out here but I don't care much about internet service on board--it's actually nice to disconnect for a while.

I would hope DL ups its beverage game. Over the years, I have experienced their not having a listed French Burgundy on a flight that originated in Paris (and they had no other good French wines) and having only one 50 mL bottle of a premium Scotch on their list on board the plane! (My friend, who was in 1A got it on the initial beverage service; I was in 2A and it was already gone when they got to me!). And, as others have pointed out, the wines they list just aren't that interesting. For what Delta charges for D1, they NEED a better beverage list. More importantly, it seems that just listing good wine and liquor doesn't make the grade; they must also load it onto the planes in sufficient quantity.

I am looking forward to trying out the DeltaOne dedicated check-in area and lounge at SEA. I have heard good things, particularly about the lounge.

How about meals that aren't actually WORSE than domestic First. They add appetizers, but then the entree choices are worse than the choices for domestic. I just got the menu for ATL-HND and the choices were depressing. The japanese meal was a joke. The mid-flight snacks are disgusting (I've had that pizza before) and the prearrival meal is meat or meat or sugar. Sure, I want french toast at 3pm at the end of a 12 hour flight. It's my own damn fault for not flying ANA or JAL. But please, do better Delta and soon. And, of course, I'm leaving from Atlanta so no D1 lounge to feed me before departure.

I really hope they keep the Alessi champagne glasses. But they can scrap just about everything else lol

Delta already offers express dining.

Delta's bedding is too new to be replaced.

Same for the cutlery and glassware. That's a huge investment.

I think we're more likely to see a marginal improvement in wine -- the current wines are awful for what Delta charges and tries to be -- and an improvement to service flow for non-express dining; that is food served directly and not on trays, especially on flights over a certain distance.

I really like Delta. DL and AS are my go-to. Having said that....yes all of these improvements are sorely needed. I hope that the new seats are wider. DL1 seats across the fleet feel tight and are not especially comfortable after a couple hours.

For me, serving dishes directly onto my tray table versus a nice tray adds no value and seems as if it could slow down service.