In 2024, Delta Air Lines launched a partnership with Italian fashion brand Missoni, initially for amenity kits. That partnership is now being expanded, with the introduction of new bedding.
Delta One business class gets Missoni bedding
Delta and Missoni are expanding their collaboration, to introduce a luxurious new Delta One collection, which includes a Missoni bedding set designed for Delta, along with a suite of other amenities. These include a refreshed Delta One amenity kit, custom socks, slippers, and an eye mask. On top of that, flights over 12 hours will be getting a new memory foam cuddle pillow.
The new Delta One bedding set includes the Missoni duvet and white sleeping pillow, which features a Missoni zigzag design and navy accents. Delta is also expanding its mattress pad that doubles as a lumbar pillow to all Delta One flights, and is introducing an additional memory foam cuddle pillow for long haul flights.
We’re also seeing the introduction of refreshed Missoni amenity kits for Delta One passengers. The updated kits are designed to reflect the colors of the sky, and will feature Missoni’s signature textured zigzag pattern on the exterior of the bag. As it’s described, Missoni and Delta teams created a new and exclusive pattern and color palette that pays homage to Delta’s 100-year flying heritage.
Inside the amenity kits, you’ll find:
- A bamboo toothbrush, Marvis toothpaste, and earplugs
- Blue or cream Missoni crew length socks, and a soft, lightweight, and breathable eye mask, featuring the brand’s signature zigzag pattern
- An upgraded pen featuring metal accents and Delta One branding
- Grown Alchemist skincare products in aluminum tubes
Here’s how Mauricio Parise, Delta’s VP of Brand Experience, describes these updates:
“In travel, every moment matters – not just where you’re going, but how you get there. We want you to savor your time in the air, which is why we are intentional about each detail of the customer experience to create a sense of home in every space, which is instantly elevated with Missoni’s iconic, signature designs. Our new Missoni collection will help you arrive at your destination feeling refreshed and ready for the journey ahead.”
When will Delta’s new Missoni bedding take flight?
Officially, Delta states that the new Delta One bedding set will launch on Delta One flights as of this summer, and will be rolled out across all Delta One flights by the end of 2025.
Fortunately we have @xJonNYC, who a couple of weeks back gave us a better idea of what’s going on. Delta initially delayed the introduction of this new bedding due to tariffs. In the meantime, Delta has found a way to introduce this without actually paying tariffs.
The airline will do this by technically not actually importing the bedding. So the bedding will be placed onboard aircraft at European hub stations, and will then eventually cycled throughout the system, without ever being an import in the US.
As it currently stands, Delta is expected to roll out this new bedding as of early June 2025, initially on flights from four European stations.
This is a really smart collaboration for Delta!
Delta tries to position itself as being by far the most premium airline in the United States. Yes, Delta offers a better passenger experience than other carriers in some areas. But I’d say what Delta does best is marketing itself as premium, while offering a marginally better experience, on balance.
I think this is the perfect example of that, and how Delta is able to get a halo effect. We see US airlines have all kinds of collaborations on products, but rarely are they actually with truly high-end companies. We’ve never seen a US carrier partner with a fashion brand on Missoni’s level, so this is pretty cool.
This doesn’t materially change the Delta One experience, but this will be an aspect of the flight that many people remember and talk about. I think a lot of airlines underestimate the extent to which little positive aspects of the passenger experience leave a favorable impression, and end up being what people talk about with friends and family.
I can’t count the number of times I’ve casually talked to people who flew Delta One, and they mentioned the Missoni amenity kit. Heck, last week, while in an elevator at the Ritz-Carlton New York NoMad, I overheard two ladies talking about Delta One, and the Missoni kits. With the bedding, I’m sure that chatter will be taken to the next level.
Bottom line
Delta and Missoni are expanding their partnership. In 2024, we saw Missoni and Delta partner on a new amenity kit. Now we’re seeing the two companies partner on bedding, including pillows, blankets, and more. On top of that, we’re seeing new Missoni amenity kits be introduced.
Delta knows how to market itself, and this is a smart development. Now, to what extent it makes up for having to board a Delta 767-300ER flight, well, that I don’t know. 😉
What do you make of Delta’s expanded partnership with Missoni?
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