While we’ve known for years that this was in the pipeline, the project has now officially been announced by Four Seasons.
In this post:
Four Seasons partners with Shahid Khan on Jacksonville property
Four Seasons has partnered with Jacksonville Jaguars owner Shahid Khan to develop the Four Seasons Hotel and Private Residences Jacksonville. The property is expected to feature 170 guest rooms and suites, plus 26 residences.
The property will have four dining and lounge outlets, including a signature rooftop restaurant and bar, an all-day restaurant, a pool bar and grill, and a lobby bar. On top of that, the hotel will have a spa, multiple outdoor pools with cabana service, a gym, meeting and event space, and Four Seasons’ signature Kids For All Seasons Program.
This new property is an integral part of the new Jacksonville Shipyards development, intended to develop downtown Jacksonville. The Four Seasons will be located on the banks of the St. Johns River, and will be adjacent to the Sports Complex and proposed Stadium of the Future, which is the reimagined EverBank Stadium that will serve as home to the Jacksonville Jaguars.
This will be Four Seasons’ sixth property in Florida, after Fort Lauderdale, Miami, Orlando, Palm Beach, and Surfside. On top of that, Four Seasons is developing a property in Naples.
Interestingly this won’t be the first Four Seasons that Khan owns, as he also purchased the Four Seasons Toronto in 2016. Four Seasons is based in Toronto, so it’s considered by many to be the brand’s flagship property. Therefore his choice to brand this property as a Four Seasons shouldn’t come as much of a surprise.
Here’s how Khan describes his decision to open a Four Seasons in Jacksonville:
“I have immense love and respect for Jacksonville and Four Seasons alike. So, for me, it’s always been about connecting the two, because they have so much to offer each other.”
“Four Seasons is an iconic brand that will redefine Downtown Jacksonville and provide a luxury destination that we have been unable to offer until now. Jacksonville, in turn, will offer the new Four Seasons Hotel a spectacular setting on the banks of the St. Johns River and provide our entire community a reason to rally around the Shipyards, the Stadium of the Future and the overall future of Downtown Jacksonville. I’ve said all along that Four Seasons will be a game-changer for Jacksonville, and the change begins now.”
This is a very cool addition for Jacksonville!
While Four Seasons doesn’t have a traditional loyalty program, personally I think it’s the only major hotel brand (with 100+ properties) that consistently provides a great customer experience. That has become more evident since the start of the pandemic, as the company hasn’t permanently cut service in the same way as many other brands.
There’s so much to love about Four Seasons, from the consistently great room design, to the amazing app, to the excellent fitness centers, to twice daily housekeeping, to employees that actually seem to enjoy their jobs. Of course that comes at a cost, though.
It’s especially cool to see Four Seasons open properties in a market like Jacksonville, where room rates are still (relatively) reasonable, and there aren’t many other luxury options. I’m curious to see what kind of rates this hotel can charge. I imagine the hotel will have pretty high rates when there are games in town, but it’ll be interesting to see what rates are like otherwise, since Jacksonville (at least historically) isn’t exactly on everyone’s radar as a vacation destination.
I’d say the closest comparison to this property is the Tampa EDITION, which also set a new standard for Tampa hotels.
Bottom line
The Four Seasons Jacksonville is expected to open in 2026, and will include 170 hotel accommodations plus 26 residences. To me it’s always exciting when a market gets a new premier property, rather than a market like Los Angeles or New York getting another luxury hotel to add to an already endless lineup.
It’s also fun to see how this is part of a larger redevelopment of downtown Jacksonville, which I’m sure many locals will appreciate.
What do you make of the Four Seasons Jacksonville?
"While Four Seasons doesn’t have a traditional loyalty program, personally I think it’s the only major hotel brand (with 100+ properties) that consistently provides a great customer experience." said by a biased loyalty blogger. There are other excellent hotels in the Four Seasons league.
Sure! Which other brands would you say are consistently great? Ritz and Waldorf can be pretty good, but I don’t think I’d call them CONSISTENTLY great.
Bring it on! Now I'll have somewhere 'nice' to stay during 'Porchfest' 2026 :-)
To whoever suggested that JAX doesn't attract international visitors, you were just proved wrong.
I'd agree, however pleasant Jacksonville is (lots of history along the Riverwalk etc), it is a somewhat strange location for such a premium brand. While Naples FL is a relatively wealthy community, the decision on that one seems even stranger - I would have thought that...
Bring it on! Now I'll have somewhere 'nice' to stay during 'Porchfest' 2026 :-)
To whoever suggested that JAX doesn't attract international visitors, you were just proved wrong.
I'd agree, however pleasant Jacksonville is (lots of history along the Riverwalk etc), it is a somewhat strange location for such a premium brand. While Naples FL is a relatively wealthy community, the decision on that one seems even stranger - I would have thought that fast-growing Sarasota would have been a more appropriate choice, especially given the number of transient cashed-up NYC and BOS snowbirds that visit regularly.
Jacksonville is a major insurance hub. This is probably targeting that segment more than leisure.
Can I purchase at preconstruction for a lower price?
Ok the rest is true but the app?? Have you used the four seasons app? It’s god awful. Can never check in on the app, and even if you do it doesn’t matter because you still have to check in in person. Every request is at the mercy of someone replying to a message. Even the slightest account change causes the app to meltdown
I live in Jacksonville, about a 5-7 minute drive down Riverside Ave/Bay Street from where this is.
I'll say that Shad Khan has been talking about wanting to revitalize Downtown Jacksonville for several years, and this is part of his vision. I'm definitely not opposed to it - the only times I go downtown are to go to games. I was just down at the Minor League Ballpark on Wednesday and they've got some beautiful...
I live in Jacksonville, about a 5-7 minute drive down Riverside Ave/Bay Street from where this is.
I'll say that Shad Khan has been talking about wanting to revitalize Downtown Jacksonville for several years, and this is part of his vision. I'm definitely not opposed to it - the only times I go downtown are to go to games. I was just down at the Minor League Ballpark on Wednesday and they've got some beautiful looking apartments going up there that are not terribly priced (about the same as I pay for rent now, with mine being right on the river).
Does downtown need to get cleaned up quite a bit still? Absolutely. The talk of them moving the jail from right across the street out to where the County Prison is (out past the airport) would help. I mean, having the county pre-trial lockup literally across the street from a Four Seasons doesn't exactly scream "luxury" to me. I think if this project can "bridge" the area between downtown (around where the Hyatt ends) and the Stadium complex and move the jail and the Maxwell House plant out, it could spark a very nice Riverfront area.
What is there to do in downtown Jacksonville when it isn't game day? Absolutely nothing. Crime, lack of attractions, and parking issues killed The Landing, Harbor Masters, and the Riverwalk. They'll kill this too.
I thought the same thing. What were they thinking placing this THERE!!??
Isn't Jacksonville one of the most dangerous and corrupt cities in the US?
Nah, it can’t be. They did just elect the evening news anchor as Mayor and the consumer reporter to city council.
no I think that is CHicago!!
Yang Jin-Hong, while Jacksonville is *techinally* the largest city in Florida by population, that statistic is quite misleading. It is the largest city proper, but certainly not the largest metro. It has an impressive population number only because the municipal boundaries of the city are so huge. It is a consolidated city-county, so the city actually extends across the entire county. Other major Florida cities like Miami, Orlando, and Tampa are much smaller geographically, because...
Yang Jin-Hong, while Jacksonville is *techinally* the largest city in Florida by population, that statistic is quite misleading. It is the largest city proper, but certainly not the largest metro. It has an impressive population number only because the municipal boundaries of the city are so huge. It is a consolidated city-county, so the city actually extends across the entire county. Other major Florida cities like Miami, Orlando, and Tampa are much smaller geographically, because the suburbs are distinct municipalities that are independently governed, and the cities themselves only encompass their respective urban cores. If you compare the actual metropolitan areas, Jacksonville ranks well below Miami, Tampa, and Orlando.
Before reading the article title based on the photos thought at first it was about some cruise ship!
I think rates will be comparable at least to the nearby RC amelia island
Despite being the largest city in Florida, Jacksonville doesn't really have anything popular, and do not even get any foreign tourists, so building one fo the, if not, the most lavish hotel in this city is quite surprising
Surely Jacksonville is only the largest city in Florida because of where it’s city boundaries lie, the metropolitan areas of Miami and Orlando would be larger overall. Also, having been to Jacksonville, there is indeed not much to do.
Surely Jacksonville is only the largest city in Florida because of where it’s city boundaries lie, the metropolitan areas of Miami and Orlando would be larger overall. Also, having been to Jacksonville, there is indeed not much to
Actually, I believe that Jacksonville is the largest city in the U.S. in terms of land area. This is because most of the land around it is incorporated into the city. Meanwhile, other major cities have many smaller municipalities that make up the city metro area. It is a bit misleading, as the Jacksonville metro area has a smaller population than Miami, Fort Lauderdale, Tampa, and Orlando.
The city itself doesn't have too much...
Actually, I believe that Jacksonville is the largest city in the U.S. in terms of land area. This is because most of the land around it is incorporated into the city. Meanwhile, other major cities have many smaller municipalities that make up the city metro area. It is a bit misleading, as the Jacksonville metro area has a smaller population than Miami, Fort Lauderdale, Tampa, and Orlando.
The city itself doesn't have too much to do (I lived there for 7 years). There was a water themed development opening on the other side of I-95 from St John's County. Otherwise, most people come to visit St Augustine, Ponte Vedra, and the TPC golf tournament. The city does have a number of corporate offices though.
It is the second largest in the lower 48 in terms of land mass. There are 2 or 3 in Alaska larger.
It was largest in lower 48 until 3-4 years ago when the least populous county in Kansas merged with the one town in it (or like 1200 people) as a cost savings measure.
Outside of game day and business stays this location is a real puzzler.
There's gotta be some sort of a tax break or other tax scam at play here.
Because why?
I’m pretty pro-Jacksonville and find it to be a fun weekend getaway. I will say I’m kind of puzzled by the location- downtown has really struggled over the years to turn itself around, and when I saw the headline, I assumed it would be a proper beachside development like the Ritz-Carlton Amelia Island is. I’m guessing there are significant tax incentives attached to this project that made it attractive.
At least it’ll smell nice. It’ll be on Bay Street it looks like right next to the Maxwell House plant. And safe too. The Sheriff Dept and jail are only two blocks away.
Im happy for Jacksonville. I went to school there and have family. I hope this project goes better than the last 20 years of trying to rejuvenate downtown and get people to live and play there outside of business hours. The only thing thus far with any staying power has been Hooters at Jacksonville Landing. Will be interested to see the market for this hotel given all the vacation-y things aren’t really close to it....
Im happy for Jacksonville. I went to school there and have family. I hope this project goes better than the last 20 years of trying to rejuvenate downtown and get people to live and play there outside of business hours. The only thing thus far with any staying power has been Hooters at Jacksonville Landing. Will be interested to see the market for this hotel given all the vacation-y things aren’t really close to it. I think rates will be reasonable and this will end up seeing a lot of Amex FHR credit redemptions.