Delta and Starbucks have just launched a loyalty collaboration. While it’s unlikely to be life changing for anyone, it’s cool to see this kind of partnership.
Delta & Starbucks partnership details
As of October 12, 2022, Delta and Starbucks have launched a partnership. This gives enrolled Delta SkyMiles and Starbucks Rewards members the opportunity to earn a one-time bonus for linking their accounts, and then further rewards for their coffee and travel purchases. Let’s go over the details.
Link your Delta & Starbucks accounts and earn a reward
Members of Delta SkyMiles and Starbucks Rewards can link their accounts at either deltastarbucks.com or starbucksdelta.com. Those who do so by December 31, 2022 can earn the following after making a qualifying purchase with Starbucks:
- 500 bonus Delta SkyMiles
- 150 bonus Starbucks Stars
Earn Delta SkyMiles for Starbucks spending
US customers who are enrolled in both Delta SkyMiles and Starbucks Rewards can earn one mile with Delta SkyMiles per eligible dollar spent on Starbucks purchases. This excludes alcohol, taxes, and gratuity, and there’s no limit on how many bonus miles you can earn this way.
Personally I value Delta SkyMiles at a little over a cent each, so think of it as an incremental 1% return on your Starbucks spending, give or take.
Earn more Starbucks Rewards Stars when flying
US customers who are enrolled in both Delta SkyMiles and Starbucks Rewards can earn double Starbucks Rewards Stars when making purchases with Starbucks on the same day where they have a Delta flight scheduled.
Starbucks Rewards members ordinarily earn 2x Stars when using a prepaid digital Starbucks Card, or 1x Stars otherwise. That’s before this additional bonus. Personally I value Starbucks Stars at 4-5 cents each, so think of it as a minimum of an incremental 4-5% return on Starbucks spending.
Select Starbucks Stars as a Medallion Choice Benefit
Delta Diamond Medallion and Platinum Medallion members can select Choice Benefits. In addition to the new Choice Benefits recently announced, it will be possible to select Starbucks Stars as a Choice Benefit as of 2024.
Specifically, you’ll be able to select 4,000 Stars as one of the perks. Based on my valuation of 4-5 cents per Star, that’s like a $160-200 value. That definitely wouldn’t be the benefit I select, given the other options.
Delta and Starbucks have launched a new partnership, offering an enrollment bonus for linking accounts, one mile with Delta SkyMiles per dollar spent with Starbucks, and double Stars with Starbucks Rewards when visiting the retailer the same day you fly Delta.
This is a cool collaboration and is better than nothing, though I don’t think this will do all that much to shift consumer behavior. I essentially view this as an incremental 1%(ish) return on my Starbucks spending. The upfront bonus is nice, too.
What do you make of this new Delta and Starbucks partnership?