Alaska Airlines Introduces $8 Flat Rate Wi-Fi

Alaska Airlines Introduces $8 Flat Rate Wi-Fi

19

Alaska Airlines has just significantly improved its Wi-Fi pricing, as the airline continues to roll out high speed Wi-Fi throughout its fleet.

Alaska Airlines lowers Wi-Fi pricing

Alaska Airlines has just introduced $8 flat rate pricing for its high-speed Wi-Fi. This pricing applies for all mainline aircraft with satellite-enabled connectivity. This is really attractive pricing, and those with an Alaska Visa Card can even save 20% on these purchases.

Alaska’s Wi-Fi is offered in partnership with Intelsat, and offers better reliability and faster connections than the previous generation offering, all at a lower cost:

  • Alaska claims that the new web portal loads 50% faster than before, with a one-click connection experience
  • Connection speeds are 20x faster than the previous, basic Wi-Fi system
  • The new system allows you to use Wi-Fi gate-to-gate, rather than just above a certain altitude
  • The system also has broad coverage, so should even work for flights to Alaska and Hawaii

This new flat rate pricing is in addition to the airline offering free messaging with iMessage, Facebook Messenger, and WhatsApp.

It’s noted that most Alaska and Horizon planes feature Wi-Fi, with the exception of select Boeing 737 MAX 9s, plus all Q400 turboprops (though these are used on shorter flights).

Q400 turboprops don’t have Wi-Fi

What’s the logic for flat rate Wi-Fi pricing?

I’ve always found the concept of flat rate Wi-Fi on flights to be interesting:

  • On the one hand, it doesn’t make much sense that you’ll pay the same amount to use Wi-Fi on a 30 minute flight as you’d pay to use it on a six hour flight, both in terms of costs incurred and demand for the service
  • On the other hand, there’s something to be said for managing expectations, and customers being able to know in advance how much they’ll pay for Wi-Fi, whatever the cost may be; for some travelers, this becomes part of the value proposition of flying with an airline

Airlines seem to be increasingly moving toward flat rate Wi-Fi. This is an area where Southwest Airlines was first, as the airline has had flat rate $8 Wi-Fi pricing for quite some time. United Airlines, meanwhile, charges $8 for Wi-Fi for MileagePlus members, and $10 for non-Mileage Plus members.

One thing is for sure — the value proposition of inflight Wi-Fi has improved considerably in recent years. We’re constantly seeing improvements to Wi-Fi speeds, and on top of that pricing has largely become more attractive.

Alaska’s Wi-Fi value proposition keeps improving

Bottom line

Alaska Airlines has introduced flat rate Wi-Fi for $8 per flight on all aircraft equipped with the high-speed satellite system. $8 is significantly less than what Alaska previously charged on most flights for Wi-Fi, so I’d consider this to be a fantastic development.

What do you make of Alaska Airlines’ new flat rate Wi-Fi pricing?

Conversations (19)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. East2West Member

    JetBlue is free. Why can’t other airlines just do that? The airplane is the only place where you can’t get Wi-Fi for free. Even as a paying customer!

    1. Cody Wells Guest

      I Definitely agree with you

  2. YULtide Gold

    At some point airlines will have to start offering wifi for free. Really, $8 is an annoyance fee. Personally, I don't bother with on board wifi at any price. It's a luxury to be disconnected while in the air.

  3. sean Guest

    Just a reminder that JetBlue internet has always been free and is legit fast for planes (often around 10-15Mbps).

    JetBlue has many other issues, but their free internet, which is fast enough for video streaming, has always been awesome.

  4. Robert Guest

    Matching Southwest's price, is this news?

  5. Marshalg New Member

    As an Alaska 75K, this is a most pleasant change. Let's hope Alaska can solve its pilot problems and get their expansion back on track.
    Marshall

  6. Ivan X Guest

    United is 25% off when paying with a cobrand card. $6 for transcon Wi-Fi is the least brainer of no brainers.

  7. derek Guest

    RE: Mike That is/was a great benefit. It was limited to 60 minutes, then cut off 60 minutes after logging in. One strategy was to wait until the flight was half over or about 90 minutes left of other flight then log in and use the internet. That 60 minutes was good for prioritizing work. Important work first then news then waste time online.

    1. Mark P Member

      This was not my experience. I've used the free TMO wifi on cross country flights dozens of times, and it's stayed working the entire time.

    2. kiowawa Member

      All users get 60 minutes. Those like me who want more pay $5 a month and get unlimited. I think that’s the difference between you two. It is a GoGo feature so hoping it stays working if there have been recent changes, but did use it in January and worked fine.

  8. Thomas Guest

    The price reduction is such that I'm not renewing my $49.95 monthly pass. This is a good development.

    1. Rick Guest

      That's my first thought, too, unless I fly 7 or more Alaska flights in a month, which happens sometimes.

  9. Mike Guest

    Can you still get this for free with T-Mobile, or is that perk limited to the old Wi-Fi that’s being phased out?

    1. Marshalg New Member

      The T-Mobile free WiFi on Alaska only works on T-Mobile devices. Useful anyway but not if you have a tablet or laptop.

    2. kiowawa Member

      All T-Moblile users get 60 minutes. Those like me who want more pay $5 a month and get unlimited. I think that’s the difference between you two. It is a GoGo feature so hoping it stays working if there have been recent changes, but did use it in January and late fall and it worked fine. All the way to Hawaii in one case.

  10. Andy Guest

    For the purposes of AmEx Platinum airline travel credits, does this code as an Alaska in-flight charge or as a third-party (Intelsat) charge?

    1. Rick Guest

      Before the change, Alaska's wifi was charged by Gogo, and it did not qualify for the AMEX Plat airline credit.
      Not sure about it after the change, but I doubt it.

  11. sara Guest

    Plus, if you pay with your BofA Alaska Credit card, you'll get 20% back as an inflight purchase, and 3x points.

    1. Bryan Guest

      It still shows as GoGo as of this past week and I would not expect that to change. I just canceled two $74.95 2-device plans and will just do the $8 with discount from now on.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

YULtide Gold

At some point airlines will have to start offering wifi for free. Really, $8 is an annoyance fee. Personally, I don't bother with on board wifi at any price. It's a luxury to be disconnected while in the air.

1
Andy Guest

For the purposes of AmEx Platinum airline travel credits, does this code as an Alaska in-flight charge or as a third-party (Intelsat) charge?

1
Cody Wells Guest

I Definitely agree with you

0
Meet Ben Schlappig, OMAAT Founder
4,788,713 Miles Traveled

27,627,500 Words Written

32,315 Posts Published

Keep Exploring OMAAT